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There is a science to creating a great influencer marketing post. It all starts with a great story first and foremost–a story written genuinely from the influencer’s perspective, not spoon-fed from the brand: That story has to be something the influencer dreams up, not something you manufacture for them.
… are starting the chain of events and should be responsible for ensuring disclosure,” Kontonis said, adding that the responsible thing for agencies and vendors to do is educate brands on best practices and offer guidelines that help them to stay within the bounds of the program. If the Lord & Taylor incident has taught us anything, it’s…