Disclosures

  • What Makes a Great Influencer Post?

    … or product fits into so many lives. Always include a clear and conspicuous disclosure at the top: In compliance with Federal Trade Commission requirements, each post must begin with a tactful disclosure, ensuring that the influencers maintain their credibility. It should be placed at the top of the post so that the reader knows from the onset…

    AllTwitterin Social SEO Google- 11 readers -
  • Lessons Learned From Lord & Taylor’s Run-In With the FTC

    … better education: Many influencer marketing agencies and vendor platform companies are not putting enough emphasis on FTC compliance and disclosure and, as a result, brands risk meeting the same fate as Lord & Taylor. In a recent conversation with Vidcon editorial director Jim Louderback, he suggests that agency management is the first line…

    AllFacebookin Social YouTube- 10 readers -
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