Disclosures

  • What Makes a Great Influencer Post?

    … or product fits into so many lives. Always include a clear and conspicuous disclosure at the top: In compliance with Federal Trade Commission requirements, each post must begin with a tactful disclosure, ensuring that the influencers maintain their credibility. It should be placed at the top of the post so that the reader knows from the onset…

    AllTwitterin Social SEO Google- 21 readers -
  • Lessons Learned From Lord & Taylor’s Run-In With the FTC

    … are starting the chain of events and should be responsible for ensuring disclosure,” Kontonis said, adding that the responsible thing for agencies and vendors to do is educate brands on best practices and offer guidelines that help them to stay within the bounds of the program. If the Lord & Taylor incident has taught us anything, it’s…

    AllFacebookin Social YouTube- 19 readers -