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This is sponsored content created in association with Fospha. When measuring the effectiveness of discount codes, retailers often get it wrong. In this article, we’ll look at how data-driven attribution can help businesses better understand where discount codes produce the best ROI. Retailers often don’t consider discount codes in the same way they do traditional marketing spend.
… Discount codes are an optimal means of enticing your visitor to close. Whether it’s a bulk discount or just free shipping, a discount can make all the difference. In the past, we’ve build them ourselves utilizing barcode fonts and then tracking them to an email address. It wasn’t fun… especially once you add the complexity of multiple redemptions…
…. Voucherify – Voucher Marketing API For those of you that would want to develop a robust solution and integrate it internally, Voucherify offers a robust API to enter, track, and redeem coupon codes from any source. With their REST API, codes can be integrated into websites (client-side JS SDK, voucherify checkout widget), mobile apps (Android and iOS…