Discount Codes

  • Data-driven attribution: the cure for discount code abuse?

    … or overlapping campaigns where it isn’t possible to fully measure the post-discount drop in sales, and it becomes difficult to measure what ‘normal’ performance looks like. This is illustrated in the chart below: Feast and Famine: A chart showing the effect running discount codes can have on business performance. The good news for retailers…

    Search Engine Watch- 20 readers -
  • Integrate Voucher, Coupon, and Discount Code Solutions

    … redemptions, code sharing, etc. Additionally, the fonts worked great online, but we had to build an image of them dynamically for email. Voucher, discount and coupon codes are often abused, so a platform for tracking them is essential. Two systems were recently discussed in an email forum I belong to: iVoucher – Voucher Marketing Platform iVoucher allows…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • Integrate Voucher, Coupon, and Discount Code Solutions

    … redemptions, code sharing, etc. Additionally, the fonts worked great online, but we had to build an image of them dynamically for email. Voucher, discount and coupon codes are often abused, so a platform for tracking them is essential. Two systems were recently discussed in an email forum I belong to: iVoucher – Voucher Marketing Platform iVoucher allows…

    Douglas Karr/ Marketing Technology Blog- 25 readers -