Discount Codes

  • Data-driven attribution: the cure for discount code abuse?

    … they do traditional marketing spend. On the one hand this seems appropriate; the cost is a percentage of top-line revenue at the point of conversion rather than upfront speculative spend. But viewing them as nothing but a conversion lever can lead to a dangerous disconnect in understanding the true cost of customer acquisition and retention…

    Search Engine Watch- 27 readers -
  • Integrate Voucher, Coupon, and Discount Code Solutions

    … Discount codes are an optimal means of enticing your visitor to close. Whether it’s a bulk discount or just free shipping, a discount can make all the difference. In the past, we’ve build them ourselves utilizing barcode fonts and then tracking them to an email address. It wasn’t fun… especially once you add the complexity of multiple…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • Integrate Voucher, Coupon, and Discount Code Solutions

    …. Voucherify – Voucher Marketing API For those of you that would want to develop a robust solution and integrate it internally, Voucherify offers a robust API to enter, track, and redeem coupon codes from any source. With their REST API, codes can be integrated into websites (client-side JS SDK, voucherify checkout widget), mobile apps (Android and iOS…

    Douglas Karr/ Marketing Technology Blog- 28 readers -