Discount Codes

  • Data-driven attribution: the cure for discount code abuse?

    … they do traditional marketing spend. On the one hand this seems appropriate; the cost is a percentage of top-line revenue at the point of conversion rather than upfront speculative spend. But viewing them as nothing but a conversion lever can lead to a dangerous disconnect in understanding the true cost of customer acquisition and retention…

    Search Engine Watch- 27 readers -
  • Integrate Voucher, Coupon, and Discount Code Solutions

    …. Voucherify – Voucher Marketing API For those of you that would want to develop a robust solution and integrate it internally, Voucherify offers a robust API to enter, track, and redeem coupon codes from any source. With their REST API, codes can be integrated into websites (client-side JS SDK, voucherify checkout widget), mobile apps (Android and iOS…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • Integrate Voucher, Coupon, and Discount Code Solutions

    …. Voucherify – Voucher Marketing API For those of you that would want to develop a robust solution and integrate it internally, Voucherify offers a robust API to enter, track, and redeem coupon codes from any source. With their REST API, codes can be integrated into websites (client-side JS SDK, voucherify checkout widget), mobile apps (Android and iOS…

    Douglas Karr/ Marketing Technology Blog- 27 readers -
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