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  • Snapchat New Layout, Search Bar Come to iOS

    … The new layout and search bar that Snapchat introduced for Android earlier this month has now been extended to iOS, as well. The new search bar offers easier access to friends, groups, Discover and Our Story, and users can access their own profiles by tapping their bitmojis on the left-hand side of the app, while tapping friends’ auto-suggest…

    David Cohen/ Inside Facebook- 17 readers -
  • Snapchat Offers Advertisers ‘Sequenced Messaging’ of Multiple Video Ads

    … Snapchat is encouraging its advertisers to bundle their video ads. Sources told Lauren Johnson of SocialTimes parent Adweek that the messaging application is pitching the new ad packages as “sequenced messaging,” allowing advertisers to run consecutive video ads with different creative within its Discover section, in order to tell one story…

    David Cohen/ AllTwitter- 32 readers -
  • E! News Snapchat Discover Series The Rundown Going Biweekly

    … By David Cohen on Jan. 13, 2017 - 11:55 AM E! News is doubling down on The Rundown, announcing that the Snapchat Discover-exclusive series it debuted last September will go biweekly starting next month. E! News told Sahil Patel of Digiday that viewership for The Rundown on Snapchat has soared 82 percent since its debut, with 75 percent…

    David Cohen/ AllFacebookin Facebook- 23 readers -
  • Snapchat Simplifies Search

    …’ auto-suggest cards or search results launches chats with those friends. Tapping friends’ Story thumbnails launches those Stories in full-screen mode, and tapping and holding users’ cards brings up their mini-profiles. Specific daily editions of Discover channels or specific Our Stories are also searchable by title, according to Constine. Snapchat…

    David Cohen/ Inside Facebook- 35 readers -
  • NBC News Digital Launches Updated Today App on iOS

    … the app’s overall design. Outside of The Digest, users can now browse content in two main sections: Home and Discover. The Home section contains a curated selection of videos, features and news headlines, while the Discover section allows users to view Today content in themed categories (food, style, etc.), as well as browse featured content or search…

    AllTwitter- 27 readers -
  • Adaptly Execs Share Their 2017 Predictions

    … With the first work week of 2017 in the books, top executives at social media advertising agency Adaptly shared their thoughts on what the rest of the year will bring. The rise of social disruptors and importance of differentiation Vice president of strategic accounts Ruth Arber: New platforms like Snapchat are changing the way we talk…

    AllTwitterin Facebook Twitter YouTube- 33 readers -
  • Snapchat Inks Original Series Deal With Disney-ABC Television Group

    … on Snapchat. Snapchat has previously reached similar agreements with Turner, NBCUniversal and Viacom. Snap Inc. vice president of content Nick Bell said in a release announcing the deal: Disney-ABC has rewritten the rules for how to develop daring, fun and adventurous series for TV, mastering formats ranging from scripted to reality and drama…

    David Cohen/ AllTwitter- 33 readers -
  • Snapchat Inks Mitú for Discover Channel

    … Snapchat is following up last week’s partnership expansion with Turner with an announcement this week of a Discover channel for Mitú. Christopher Heine of SocialTimes parent Adweek reported on the addition of Mitú, which focuses on Hispanic-American youths with English-language content. Heine reported that Mitú averages 160 million viewers per…

    David Cohen/ Inside Facebook- 14 readers -
  • Turner Extends Snapchat Partnership, Takes Aim at Millennials

    … When it comes to Snapchat, media giant Turner is all-in. Turner and Snapchat announced an expansion of their existing partnership, which will bring original series from Turner properties including TBS, Adult Swim, truTV, Great Big Story and Super Deluxe to the messaging application, along with a Snapchat Discover channel for Bleacher Report…

    David Cohen/ AllFacebook- 21 readers -
  • Snapchat Discover, Meet Facebook Collections?

    … Next up on the list of Snapchat features cloned by Facebook is Collections, the social network’s take on Snapchat Discover. Alex Heath of Business Insider reported that Collections, much like Snapchat Discover, will bring news, listicles, videos and other content curated by media partners to Facebook’s News Feed. Heath cited two people…

    David Cohen/ AllFacebookin Social Facebook- 27 readers -
  • Snap Inc.: One More Walled Garden, But Endless Opportunities for Brands

    … is building a new ecosystem. Snapchat has been one to watch since 2013, when then-23-year-old Spiegel turned down a $3 billion offer from Facebook for his fledgling photo messaging app. Three years later, the app boasts 150 million daily users who send more than 1 billion snaps and view over 10 billion videos daily. In any given day, Snapchat…

    AllTwitter- 6 readers -
  • Snapchat Changing Terms for Discover Content Partners (Report)

    … The wall around Snapchat’s walled garden is about to get a little more expensive for media companies to climb. Peter Kafka and Kurt Wagner of Recode reported that Snapchat is proposing radically different terms to media companies providing content for its Discover section. According to Kafka and Wagner, the messaging application is seeking…

    David Cohen/ AllFacebookin Content- 14 readers -
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