Discovery Marketing

  • Why Amazon is Prioritizing Digital PR in 2016

    … Amazon has kept busy, moving forward with a focus on fixing its digital reputation in 2016. Even after the New York Times piece on its culture, Amazon retains its authority as an eCommerce powerhouse. One of Amazon’s first moves is to clean up its review system that has recently been under attack. The digital retail giant is suing over 1000…

    ZOG Digital Blog- 17 readers -
  • Optimizing Luxury Retailers For User Experience and Discovery Marketing

    Home décor is a market where smart customers like to research before they buy. 91 percent of people use desktops and laptops to research items before they buy. It’s all the more important for one-of-a-kind retailers to keep their products top-of-mind for consumers as, for many customers, going to the store is now the last step of the purchase journey.

    ZOG Digital Blog- 26 readers -
  • How Luxury Brands Deliver On Digital Value

    … discredit a brand’s affluent reputation and should be balanced with a comprehensive marketing strategy that ties valuable brand assets together. The solution: content optimization and targeted advertising. This helps luxury brands currently struggling to be discovery dominate a SERP with the information consumers want to see before spending big money…

    ZOG Digital Blogin Social SEO How To's- 18 readers -
  • Airlines Can Increase Search Visibility Through Discovery Marketing

    … with their continued growth. In such a user-focused digital landscape, airlines need to capitalize on two things flyers are looking for in their search: convenience and value. For marketers, the search for the best deal is where they can capture engaged users in their “I-want-to-buy” moment of the purchase journey. From a bird’s-eye view, we see…

    ZOG Digital Blogin SEO- 12 readers -
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