Discovery Marketing

  • Why Amazon is Prioritizing Digital PR in 2016

    … reputation and boost visibility on search engines. The biggest takeaways boil down to one thing — there is no shortcut when it comes to digital PR. To keep your brand’s reputation healthy, you must earn authentic reviews and links from your customers by providing a superior online experience that meets or exceeds expectations. When it comes to how…

    ZOG Digital Blog- 16 readers -
  • Optimizing Luxury Retailers For User Experience and Discovery Marketing

    …. By providing them the easily discoverable tools to arm themselves with information on both desktops and their mobile phones, search is the gateway to creating the intent to purchase. The post Optimizing Luxury Retailers For User Experience and Discovery Marketing appeared first on ZOG Digital Blog. Follow ZOG Digital on Twitter @ZOGDigital. …

    ZOG Digital Blogin SEO- 23 readers -
  • How Luxury Brands Deliver On Digital Value

    … discredit a brand’s affluent reputation and should be balanced with a comprehensive marketing strategy that ties valuable brand assets together. The solution: content optimization and targeted advertising. This helps luxury brands currently struggling to be discovery dominate a SERP with the information consumers want to see before spending big money…

    ZOG Digital Blogin Social SEO How To's- 15 readers -
  • Airlines Can Increase Search Visibility Through Discovery Marketing

    … opportunities to be the ticket purchased, or a trillion opportunities for the other guys to get the buy. In the age of search engines, users click dozens of links before they find the best deal to get to their destination as quickly and painlessly as possible. Discovery marketing is any airline’s key to success by positioning offers to be more visible than…

    ZOG Digital Blogin SEO- 11 readers -
  • Why Digital PR is Essential for Content Outreach

    … Below we explore the breakdown of Digital PR and how your brand can elevate its digital authority through content outreach and relationship marketing. This article was originally published by Business.com —— The integration of digital media into everyday life has reshaped how society functions, evolving how consumers get their news, how…

    ZOG Digital Blogin Content- 14 readers -
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