Discovery Marketing

  • Why Amazon is Prioritizing Digital PR in 2016

    … Amazon has kept busy, moving forward with a focus on fixing its digital reputation in 2016. Even after the New York Times piece on its culture, Amazon retains its authority as an eCommerce powerhouse. One of Amazon’s first moves is to clean up its review system that has recently been under attack. The digital retail giant is suing over 1000…

    ZOG Digital Blog- 17 readers -
  • Optimizing Luxury Retailers For User Experience and Discovery Marketing

    …. By providing them the easily discoverable tools to arm themselves with information on both desktops and their mobile phones, search is the gateway to creating the intent to purchase. The post Optimizing Luxury Retailers For User Experience and Discovery Marketing appeared first on ZOG Digital Blog. Follow ZOG Digital on Twitter @ZOGDigital. …

    ZOG Digital Blogin SEO- 25 readers -
  • How Luxury Brands Deliver On Digital Value

    … ranks no content from Bugaboo in the first 100 results. A lack of on-page SEO, link building, paid advertising, and content optimization prohibits the brand’s reach in search and exposure to consumers during the research process. A robust search presence makes the brand more accessible and authoritative. Missed opportunities like this can…

    ZOG Digital Blogin Social SEO How To's- 17 readers -
  • Airlines Can Increase Search Visibility Through Discovery Marketing

    … opportunities to be the ticket purchased, or a trillion opportunities for the other guys to get the buy. In the age of search engines, users click dozens of links before they find the best deal to get to their destination as quickly and painlessly as possible. Discovery marketing is any airline’s key to success by positioning offers to be more visible than…

    ZOG Digital Blogin SEO- 12 readers -
  • Why Digital PR is Essential for Content Outreach

    … Below we explore the breakdown of Digital PR and how your brand can elevate its digital authority through content outreach and relationship marketing. This article was originally published by Business.com —— The integration of digital media into everyday life has reshaped how society functions, evolving how consumers get their news, how…

    ZOG Digital Blogin Content- 19 readers -
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