Discovery Marketing

  • Why Amazon is Prioritizing Digital PR in 2016

    … reputation and boost visibility on search engines. The biggest takeaways boil down to one thing — there is no shortcut when it comes to digital PR. To keep your brand’s reputation healthy, you must earn authentic reviews and links from your customers by providing a superior online experience that meets or exceeds expectations. When it comes to how…

    ZOG Digital Blog- 13 readers -
  • Optimizing Luxury Retailers For User Experience and Discovery Marketing

    Home décor is a market where smart customers like to research before they buy. 91 percent of people use desktops and laptops to research items before they buy. It’s all the more important for one-of-a-kind retailers to keep their products top-of-mind for consumers as, for many customers, going to the store is now the last step of the purchase journey.

    ZOG Digital Blog- 22 readers -
  • How Luxury Brands Deliver On Digital Value

    … ranks no content from Bugaboo in the first 100 results. A lack of on-page SEO, link building, paid advertising, and content optimization prohibits the brand’s reach in search and exposure to consumers during the research process. A robust search presence makes the brand more accessible and authoritative. Missed opportunities like this can…

    ZOG Digital Blogin Social SEO How To's- 11 readers -
  • Airlines Can Increase Search Visibility Through Discovery Marketing

    … a big opportunity for the air travel industry to adjust their marketing strategy in order to keep up with evolving consumer behavior in a user-focused digital economy. Discovery Marketing Optimizing to dominate search rankings is more important now than ever before with over a trillion Google searches each year. That’s either a trillion…

    ZOG Digital Blogin SEO- 11 readers -
  • Why Digital PR is Essential for Content Outreach

    … Below we explore the breakdown of Digital PR and how your brand can elevate its digital authority through content outreach and relationship marketing. This article was originally published by Business.com —— The integration of digital media into everyday life has reshaped how society functions, evolving how consumers get their news, how…

    ZOG Digital Blogin Content- 14 readers -
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