Discovery Marketing

  • Why Amazon is Prioritizing Digital PR in 2016

    … Amazon has kept busy, moving forward with a focus on fixing its digital reputation in 2016. Even after the New York Times piece on its culture, Amazon retains its authority as an eCommerce powerhouse. One of Amazon’s first moves is to clean up its review system that has recently been under attack. The digital retail giant is suing over 1000…

    ZOG Digital Blog- 16 readers -
  • Optimizing Luxury Retailers For User Experience and Discovery Marketing

    …. By providing them the easily discoverable tools to arm themselves with information on both desktops and their mobile phones, search is the gateway to creating the intent to purchase. The post Optimizing Luxury Retailers For User Experience and Discovery Marketing appeared first on ZOG Digital Blog. Follow ZOG Digital on Twitter @ZOGDigital. …

    ZOG Digital Blogin SEO- 23 readers -
  • How Luxury Brands Deliver On Digital Value

    … ranks no content from Bugaboo in the first 100 results. A lack of on-page SEO, link building, paid advertising, and content optimization prohibits the brand’s reach in search and exposure to consumers during the research process. A robust search presence makes the brand more accessible and authoritative. Missed opportunities like this can…

    ZOG Digital Blogin Social SEO How To's- 15 readers -
  • Airlines Can Increase Search Visibility Through Discovery Marketing

    Most travelers aren’t going to call an agent to cross the country. That’s nearly archaic these days with a plethora of digital options at any consumer’s fingertips. The modern middleman is a computer screen: It’s as easy as typing “flight to Phoenix” into Google and watching the magic happen. Travelers go online to buy tickets, which creates an opportunity brands can take advantage of.

    ZOG Digital Blog- 11 readers -
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