Discovery Marketing

  • Why Amazon is Prioritizing Digital PR in 2016

    … Amazon has kept busy, moving forward with a focus on fixing its digital reputation in 2016. Even after the New York Times piece on its culture, Amazon retains its authority as an eCommerce powerhouse. One of Amazon’s first moves is to clean up its review system that has recently been under attack. The digital retail giant is suing over 1000…

    ZOG Digital Blog- 14 readers -
  • Optimizing Luxury Retailers For User Experience and Discovery Marketing

    … at the top right corner to continue to navigate the page, and the cart is easily accessible right next to the search options. Mobile optimization like this improves user experience and creates a new revenue stream by influencing consumers to take action from mobile devices. Zuri Furniture’s site could use one additional boost ­— optimizing…

    ZOG Digital Blogin SEO- 22 readers -
  • How Luxury Brands Deliver On Digital Value

    … discredit a brand’s affluent reputation and should be balanced with a comprehensive marketing strategy that ties valuable brand assets together. The solution: content optimization and targeted advertising. This helps luxury brands currently struggling to be discovery dominate a SERP with the information consumers want to see before spending big money…

    ZOG Digital Blogin Social SEO How To's- 14 readers -
  • Airlines Can Increase Search Visibility Through Discovery Marketing

    … with their continued growth. In such a user-focused digital landscape, airlines need to capitalize on two things flyers are looking for in their search: convenience and value. For marketers, the search for the best deal is where they can capture engaged users in their “I-want-to-buy” moment of the purchase journey. From a bird’s-eye view, we see…

    ZOG Digital Blogin SEO- 11 readers -
  • Why Digital PR is Essential for Content Outreach

    … Below we explore the breakdown of Digital PR and how your brand can elevate its digital authority through content outreach and relationship marketing. This article was originally published by Business.com —— The integration of digital media into everyday life has reshaped how society functions, evolving how consumers get their news, how…

    ZOG Digital Blogin Content- 14 readers -