Discovery Marketing

  • Why Amazon is Prioritizing Digital PR in 2016

    … Amazon has kept busy, moving forward with a focus on fixing its digital reputation in 2016. Even after the New York Times piece on its culture, Amazon retains its authority as an eCommerce powerhouse. One of Amazon’s first moves is to clean up its review system that has recently been under attack. The digital retail giant is suing over 1000…

    ZOG Digital Blog- 11 readers -
  • Optimizing Luxury Retailers For User Experience and Discovery Marketing

    …. By providing them the easily discoverable tools to arm themselves with information on both desktops and their mobile phones, search is the gateway to creating the intent to purchase. The post Optimizing Luxury Retailers For User Experience and Discovery Marketing appeared first on ZOG Digital Blog. Follow ZOG Digital on Twitter @ZOGDigital. …

    ZOG Digital Blogin SEO- 19 readers -
  • How Luxury Brands Deliver On Digital Value

    … discredit a brand’s affluent reputation and should be balanced with a comprehensive marketing strategy that ties valuable brand assets together. The solution: content optimization and targeted advertising. This helps luxury brands currently struggling to be discovery dominate a SERP with the information consumers want to see before spending big money…

    ZOG Digital Blogin Social SEO How To's- 8 readers -
  • Airlines Can Increase Search Visibility Through Discovery Marketing

    … a big opportunity for the air travel industry to adjust their marketing strategy in order to keep up with evolving consumer behavior in a user-focused digital economy. Discovery Marketing Optimizing to dominate search rankings is more important now than ever before with over a trillion Google searches each year. That’s either a trillion…

    ZOG Digital Blogin SEO- 9 readers -
  • Why Digital PR is Essential for Content Outreach

    … Below we explore the breakdown of Digital PR and how your brand can elevate its digital authority through content outreach and relationship marketing. This article was originally published by —— The integration of digital media into everyday life has reshaped how society functions, evolving how consumers get their news, how…

    ZOG Digital Blogin Content- 10 readers -
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