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…. But, click growth hasn’t been as low as 17 percent since the third quarter of 2010. With this perspective it’s easy to come to the conclusion that Google’s ad business is under increasing pressure, or becoming victim of its past prodigious pace of growth. Here’s the rundown of the Q3 numbers that pertain to Google’s advertising business: Google sites…
The launch of Google AdWords and its subsequent rapid growth in the early 2000s helped spawn an entire industry around paid search advertising. The ecosystem that arose includes Google and its advertisers, as well as a slew of agencies, consultants, software platforms, data providers, third party tools and various combinations thereof in between them.