Display

  • 2018 Digital Marketing Predictions From: The Trade Desk’s Brian Stempeck

    … We’re launching into 2018 with a series that looks ahead to our next 12 months and features insights from our top partners. Today’s expert: The Trade Desk’s Chief Client Officer Brian Stempeck*. * Please note that all answers are the personal opinions of the interviewee, not of their employer. What is the most exciting thing that happened…

    3Q Digital- 15 readers -
  • 3Q’S 2018 Predictions: Display Advertising

    … As we head full-steam into 2018, our experts look ahead to the next 12 months and dish up some well-informed predictions on industry trends and shifts. Today’s predictions come from our display team experts, starting with… . “Programmatic buying will make bigger inroads into the “living room” (TV). Buyers will expect the precision targeting they’ve […] The post 3Q’S 2018 Predictions: Display Advertising appeared first on 3Q Digital. …

    3Q Digitalin Display- 8 readers -
  • 16 Questions to Ask Your Programmatic Provider

    … I have been asked for advice a number of times recently on whether a managed service or self-service programmatic display solution is the right way to go. Of course, the answer to this question is generally, “it depends”. And it depends on a lot of things, but mostly it is about scale and control. What is the scale of your programmatic display…

    State of Digitalin Affiliate Display- 8 readers -
  • 5 Tips to Take Your Programmatic Advertising to the Next Level

    … Over the last year, we have written multiple articles about programmatic. From basic optimizations to the impact it can have on your overall strategy. But what happens when you have plateaued in your efforts and need to expand your strategy to be a fine tuned machine and continue to deliver goals and increase performance. Here are 5 tips…

    PPC Heroin Social- 15 readers -
  • 3 Best Practices for Universal App Campaigns

    … PPC App Advertising Heroes! Somehow it is already nearing November’s end, and you know what that means – that’s right, it’s the official sunsetting of AdWords mobile app install campaigns (did you think I was going to mention the holidays?) Google announced this change back in August, alerting users that on November 15 all other existing app…

    PPC Heroin Paid Search- 10 readers -
  • Guide to AdWords Smart Display Campaigns

    … October 25, 2017 AdWords Smart Display. What is it? How does it work? How should I set up the campaign? So many questions, so little time. Yet that’s what it’s there for, to save you time. Smart Display was released by Google for all advertisers to use back on April 20, 2017 to help advertisers who want to utilize the display network but don’t…

    PPC Heroin Affiliate Paid Search- 12 readers -
  • Bing Ads Content Data To Be Deleted

    … October 17, 2017 Bing Ads Content Network Change On June 30th, 2017, Bing Ads decided to sunset the content network and focus only on search to ‘improve your ROI’. This means, all the promise of display remarketing and other Bing display opportunities is now over. To solidify this even further, Bing Ads is now sending out emails to any…

    PPC Heroin Display Content- 9 readers -
  • Optimizing Display Advertising in an Omni-Channel World

    … September 18, 2017 Display advertising keeps evolving. To increase ROI, you must stay on top of the latest omni-channel strategies around attribution, audience targeting, and conversion optimization. That includes going beyond what happens online and using offline insights from phone calls to drive better results. We’re teaming up…

    PPC Hero- 13 readers -
  • Programmatic is Good for Your PPC Strategy. Here’s Why!

    … customers fall into. This data can help shape your PPC strategy in terms of demographic targeting, messaging and segmentation of audiences and campaigns. Targeting Utilizing these insights into our audience profiles we can create highly targeted top of funnel strategies that can improve the quality of the traffic that you receive from your display…

    PPC Heroin Paid Search- 13 readers -
  • 6 Tips for a Successful ABM Strategy

    … Account-based marketing, or ABM, is a strategy more and more marketing teams have been employing to drive high-quality leads for strategic accounts. ABM is not a new concept, but there are many things that can be done to ensure success. Below, I’ve outline a few tips to help you get started. 1. Get Aligned All […] The post 6 Tips for a Successful…

    3Q Digital- 12 readers -
  • Is the File Size of Your Display Ads Killing Your Performance?

    … why ad blockers are good for the PPC industry and forces us, as advertisers to reflect inward and fix our approach. Last Month, I read an intriguing article on AdExchanger about the impact of the raw file size of display ads and the potential impact that they can be having on campaign performance. While you may not think the size of one ad impacts…

    PPC Heroin Paid Search- 14 readers -
  • Use AdWords Scripts To Update Negative Placements

    … July 21, 2017 Display ad inventory includes great sites and plenty of terrible ones. As a result, advertisers continue to push for greater control over where their ads show. Avoiding ads on low quality and offensive sites it more important than ever. The good news is that negative placements will assist us in this endeavor. The bad news…

    Jacob Fairclough/ PPC Heroin Paid Search- 19 readers -
  • A New Perspective For YouTube Advertising

    … and others have contributed to making YouTube the second largest search engine and 3rd largest site on the Internet. As Diane Chelius discussed last week, 79% of a user’s time online is spent outside of Search. Diane’s insights into in How to Utilize PPC Brand Building Strategies centered on getting the most out of Display Advertising. Video…

    PPC Heroin Social Paid Search Display YouTube- 14 readers -
  • How To Utilize PPC Brand Building Strategies

    …. This is the perfect time for this nursing search to hit me up on the display network. Audience Targeting I have written about audiences in more depth in the past, but the example listed above is a classic remarketing list which is how to target a very specific audience in the right time and right place to get your brand in the user’s face. When…

    PPC Heroin Paid Search Display How To's- 17 readers -
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