• Programmatic is Good for Your PPC Strategy. Here’s Why!

      September 14, 2017 Programmatic advertising is still a topic that confuses a lot of marketers today. People are afraid to invest in a new channel at the top of funnel that may not drive performance, most don’t know where to start, and let’s be honest, it’s confusing as hell… I have written quite a bit over the past year about the benefits of programmatic, the fancy stuff ...

      PPC Heroin Paid Search- 12 readers -
    • Optimizing Display Advertising in an Omni-Channel World

      September 18, 2017 Display advertising keeps evolving. To increase ROI, you must stay on top of the latest omni-channel strategies around attribution, audience targeting, and conversion optimization. That includes going beyond what happens online and using offline insights from phone calls to drive better results.

      PPC Hero- 12 readers -
    • 6 Tips for a Successful ABM Strategy

      Account-based marketing, or ABM, is a strategy more and more marketing teams have been employing to drive high-quality leads for strategic accounts. ABM is not a new concept, bu ...

      3Q Digital- 12 readers -
  • Display Targeting Fundamentals: How to A/B Test to Determine Your Ideal Audience

    … Methods for A/B testing display ads go beyond the obvious with just testing creative. Sometimes we want to test different audiences to ensure we are attracting the right consumers at the right stage of the conversion cycle. This is particularly important when we have multiple consumer groups that have shown interest in your offering, and […] The post Display Targeting Fundamentals: How to A/B Test to Determine Your Ideal Audience appeared first on 3Q Digital. …

    3Q Digitalin How To's- 16 readers -
  • Is the File Size of Your Display Ads Killing Your Performance?

    … why ad blockers are good for the PPC industry and forces us, as advertisers to reflect inward and fix our approach. Last Month, I read an intriguing article on AdExchanger about the impact of the raw file size of display ads and the potential impact that they can be having on campaign performance. While you may not think the size of one ad impacts…

    PPC Heroin Paid Search- 14 readers -
  • Use AdWords Scripts To Update Negative Placements

    … July 21, 2017 Display ad inventory includes great sites and plenty of terrible ones. As a result, advertisers continue to push for greater control over where their ads show. Avoiding ads on low quality and offensive sites it more important than ever. The good news is that negative placements will assist us in this endeavor. The bad news…

    Jacob Fairclough/ PPC Heroin Paid Search- 18 readers -
  • A New Perspective For YouTube Advertising

    …, pay for it, and report on it. In reality, though, we should be thinking about YouTube and other video ads the way we do print and television advertising: we may not be able to directly measure impact the way we can with other channels, but if we note that business picks up while video is running and falls when video is stopped, we can pretty…

    PPC Heroin Social Paid Search Display YouTube- 14 readers -
  • How To Utilize PPC Brand Building Strategies

    …. This is the perfect time for this nursing search to hit me up on the display network. Audience Targeting I have written about audiences in more depth in the past, but the example listed above is a classic remarketing list which is how to target a very specific audience in the right time and right place to get your brand in the user’s face. When…

    PPC Heroin Paid Search Display How To's- 17 readers -
  • Bing Ads Releases New Audience Features

    … how Bing’s algorithm determines who is in market and what audience triggers it uses to create these lists and if they will be as sophisticated as Google’s. However, this new effort has a leg up over Google in that the audiences can be applied to Search campaigns, whereas In-Market audiences in Google only are only an option on the Display Network…

    PPC Heroin Social- 20 readers -
  • 4 Custom Affinity Audiences To Try For Display Advertising

    June 20, 2017 For the sake of this post, let’s pretend I own a new company that develops and sells golf clubs. As a new company in a competitive market, I strongly feel the need to invest in Display advertising in AdWords to build awareness. People aren’t going to search for my company’s products if they don’t know they exist.

    PPC Hero- 19 readers -
  • Ad fraud: a guide to detection and combat

    … Ad fraud is a costly issue for online advertisers today. Some estimates predict businesses could spend up to $16.4 billion in 2017 on fraudulent traffic. This is a serious problem, and one that everyone should take note of. What can you do to avoid falling victim to it? Let’s dig in. Types of Ad Fraud First, […] The post Ad fraud: a guide…

    3Q Digital- 16 readers -
  • How To Find The Right PPC Audiences

    … to alter the ad copy, with it building off emotion instead of just straight facts. We are selling to the person who goes the extra mile to get things done correctly, making the user see that using your product is the smarter choice. Currently, this type of audience is available on the Google Display Network and YouTube. If you really love…

    PPC Heroin Social Paid Search How To's- 17 readers -
  • How To Choose A Programmatic Vendor

    … May 22, 2017 Programmatic can be a tricky channel to navigate. One of the biggest pieces of a successful programmatic strategy is the selection of the best buying solution for your needs. However, the landscape and choices available are so vast and wide that it can be confusing, stress inducing, and bring you down so many time-sucking rabbit…

    PPC Heroin Affiliate How To's- 18 readers -
  • How To Make Gmail Ads More Effective – Tips And Strategies For Success

    … May 3, 2017 By now, you’ve probably heard of Gmail ads, or even tested them, as they’ve been around for several years. My early experiences with Gmail ads were a bit of a struggle, but as the product evolved there have definitely been some changes that have helped lead me to success with this ad unit. The biggest challenge with Gmail ads over…

    PPC Heroin Display How To's- 16 readers -
  • Banner ads: best creative practices

    … As part of a design team, I like to think that people spend hours ogling our beautiful display ads, however, I know the reality – sadly, they are just an interruption to our life online. It is therefore our job to ensure the work stands out on the page. Gone are the days of blinking, […] The post Banner ads: best creative practices appeared first on 3Q Digital. …

    3Q Digital- 13 readers -
  • How to choose a top-performing display partner

    … As digital marketers, we are always looking for ways to improve our campaigns. Whether we do this by refining our targeting methodologies or by rethinking who our ideal consumers are, there are always opportunities to test our hypotheses. As an Account Manager for our Display Advertising team, one such way I do this is by […] The post How to choose a top-performing display partner appeared first on 3Q Digital. …

    3Q Digitalin Display How To's- 17 readers -
  • AdWords Text Ads Automatically Changing to Responsive Ads on GDN

    … March 9, 2017 If you are running standard text ads or Expanded Text Ads in AdWords Display campaigns, there is a possibility that these ads have been or will be automatically updated to responsive ads. While Google did not release an official announcement, the below alert is displayed on support page on text ads on the Display Network…

    PPC Heroin Paid Search- 22 readers -
  • Increase Your PPC Conversion Rate With Income Targeting

    … March 7, 2017 Having the ability to target based on demographic information is a long-standing tactic that is getting a second glance. An increase in the level of personal customer detail we are able to gather paired with advanced tracking and analytics have allowed many marketers to report positive metrics further down the sales funnel…

    PPC Heroin Paid Search Google Facebook- 16 readers -
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