• 3 Best Practices for Universal App Campaigns

      PPC App Advertising Heroes! Somehow it is already nearing November’s end, and you know what that means – that’s right, it’s the official sunsetting of AdWords mobile app install campaigns (did you think I was going to mention the holidays?) Google announced this change back in August, alerting users that on November 15 all other existing app campaigns on Search, Display, and Youtube would stop r.

      PPC Heroin Paid Search- 6 readers -
  • Guide to AdWords Smart Display Campaigns

    … October 25, 2017 AdWords Smart Display. What is it? How does it work? How should I set up the campaign? So many questions, so little time. Yet that’s what it’s there for, to save you time. Smart Display was released by Google for all advertisers to use back on April 20, 2017 to help advertisers who want to utilize the display network but don’t…

    PPC Heroin Affiliate Paid Search- 12 readers -
  • Bing Ads Content Data To Be Deleted

    October 17, 2017 Bing Ads Content Network Change On June 30th, 2017, Bing Ads decided to sunset the content network and focus only on search to ‘improve your ROI’. This means, all the promise of display remarketing and other Bing display opportunities is now over. To solidify this even further, Bing Ads is now sending out emails to any account that is running or had run a ...

    PPC Hero- 9 readers -
  • Optimizing Display Advertising in an Omni-Channel World

    … with DialogTech to tell you all about display tactics you can put in place for conversion success, both online and over the phone. DialogTech’s Blair Symes and Hanapin’s Stephanie White will show you the advanced strategies that will have a big impact on your display ROI. In this webinar, you’ll learn: Audience targeting and landing page optimization…

    PPC Hero- 13 readers -
  • Programmatic is Good for Your PPC Strategy. Here’s Why!

    … September 14, 2017 Programmatic advertising is still a topic that confuses a lot of marketers today. People are afraid to invest in a new channel at the top of funnel that may not drive performance, most don’t know where to start, and let’s be honest, it’s confusing as hell… I have written quite a bit over the past year about the benefits…

    PPC Heroin Paid Search- 13 readers -
  • 6 Tips for a Successful ABM Strategy

    … Account-based marketing, or ABM, is a strategy more and more marketing teams have been employing to drive high-quality leads for strategic accounts. ABM is not a new concept, but there are many things that can be done to ensure success. Below, I’ve outline a few tips to help you get started. 1. Get Aligned All […] The post 6 Tips for a Successful…

    3Q Digital- 12 readers -
  • Is the File Size of Your Display Ads Killing Your Performance?

    … why ad blockers are good for the PPC industry and forces us, as advertisers to reflect inward and fix our approach. Last Month, I read an intriguing article on AdExchanger about the impact of the raw file size of display ads and the potential impact that they can be having on campaign performance. While you may not think the size of one ad impacts…

    PPC Heroin Paid Search- 14 readers -
  • Use AdWords Scripts To Update Negative Placements

    … is that like many routine changes, it is a drudge of a task to implement at large numbers. In AdWords we can take advantage of AdWords scripts to handle the bulk of this work. In this article, we’ll move from concept to an automated solution and cover a few opportunities for improving the script. This won’t be a perfect solution for every case…

    Jacob Fairclough/ PPC Heroin Paid Search- 19 readers -
  • A New Perspective For YouTube Advertising

    … and others have contributed to making YouTube the second largest search engine and 3rd largest site on the Internet. As Diane Chelius discussed last week, 79% of a user’s time online is spent outside of Search. Diane’s insights into in How to Utilize PPC Brand Building Strategies centered on getting the most out of Display Advertising. Video…

    PPC Heroin Social Paid Search Display YouTube- 14 readers -
  • How To Utilize PPC Brand Building Strategies

    … because sometimes your impression share is in the high 90s and throwing more money at your AdWords’ Search campaign will not give you more clicks or conversions as your client might desire. What you need to do next is to pitch why your marketing strategy needs to work on awareness to allow more users to learn about your brand and eventually increase…

    PPC Heroin Paid Search Display How To's- 17 readers -
  • Bing Ads Releases New Audience Features

    … June 21, 2017 Finding your ideal audience is the end of the rainbow for digital marketers. The more we can know about the users behind the screen, the better we can customize our messaging and capture their interest in our brands and their dollars. We’re always trying to reach our best customers and last week, Bing announced two new open betas…

    PPC Heroin Social- 22 readers -
  • 4 Custom Affinity Audiences To Try For Display Advertising

    … June 20, 2017 For the sake of this post, let’s pretend I own a new company that develops and sells golf clubs. As a new company in a competitive market, I strongly feel the need to invest in Display advertising in AdWords to build awareness. People aren’t going to search for my company’s products if they don’t know they exist. I’ve tried…

    PPC Heroin Social Paid Search Display- 21 readers -
  • Ad fraud: a guide to detection and combat

    … Ad fraud is a costly issue for online advertisers today. Some estimates predict businesses could spend up to $16.4 billion in 2017 on fraudulent traffic. This is a serious problem, and one that everyone should take note of. What can you do to avoid falling victim to it? Let’s dig in. Types of Ad Fraud First, […] The post Ad fraud: a guide…

    3Q Digital- 16 readers -
  • How To Find The Right PPC Audiences

    …-moments and how they interact with your products and clients. Let’s dive into the audience pools. Affinity Audiences Now that we know that we are living online we can conceptualize how other people use the internet. Through Audience Insights, you can find hidden gems about the users that are converting and come up with strategies of how…

    PPC Heroin Social Paid Search How To's- 17 readers -
  • How To Choose A Programmatic Vendor

    … May 22, 2017 Programmatic can be a tricky channel to navigate. One of the biggest pieces of a successful programmatic strategy is the selection of the best buying solution for your needs. However, the landscape and choices available are so vast and wide that it can be confusing, stress inducing, and bring you down so many time-sucking rabbit…

    PPC Heroin Affiliate How To's- 18 readers -
  • How To Make Gmail Ads More Effective – Tips And Strategies For Success

    … May 3, 2017 By now, you’ve probably heard of Gmail ads, or even tested them, as they’ve been around for several years. My early experiences with Gmail ads were a bit of a struggle, but as the product evolved there have definitely been some changes that have helped lead me to success with this ad unit. The biggest challenge with Gmail ads over…

    PPC Heroin Display How To's- 16 readers -
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