Display Ads

  • Ezoic Review 2017 – Everything You Want To Know

    … on the internet which is made clear from the traffic increase it has been getting, which is almost going at an exponential rate. It is actually even shocked me how successful it has become which takes some doing! Although it is not included in the above screenshot from Google Analytics, I can at least tell you that figures are well into their 6 figures…

    Will Green/ ppc.orgin Paid Search Display Blogging- 24 readers -
  • Digital Media Buying Demystified (Infographic)

    … Ad spending and media buying is a complex and confusing system. While spending is up, there are more options than ever before, particularly when it comes to social marketing. An infographic from market research firm Forrester Research and cloud-based marketing and advertising platform SteelHouse examines the challenges in the media buying…

    AllFacebookin Display EMail- 18 readers -
  • Google Adsense vs Media.net for Publishers 2016

    … When it comes to choosing the best pay per click advertising program that will generate you the most amount of revenue, it can be seen that there are two main options: Adsense from Google and Media.net from the Yahoo Bing advertising network. For this reason, here is a breakdown analysis looking into both the PPC programs at the things that matter…

    Will Green/ ppc.orgin Display- 8 readers -
    Earlier about the same topic:
  • Benefits and Drawbacks to Media.net

    … For the vast majority of people reading this article, if I mention pay per click advertising for publishers, the first program that will come into their head will be Google Adsense simply because it is the most used one out there and made by Google. However, for a few of you, you may say Media.net, which can be considered the main competitor…

    Will Green/ ppc.orgin Paid Search Display- 10 readers -
  • Tailor your ads with dynamic remarketing - Google Best Practices

    … If you think people make purchase decisions quickly, think again. Today’s consumers visit websites at least 6 times, on average, in the purchase process.1 And for those who abandon a shopping cart, 75% say they intend on returning to a company’s website to make a purchase.2 We’ve created a new best practices guide, Tailor Your Ads with Dynamic…

    Rob Newton/ Inside AdWords- 14 readers -
  • This Study Shows Publishers Actually Lose Money Running Bad Ads

    … impressions. And since estimates put the average CPM for display ads on publisher sites at about $3.00, a sizable chunk of which goes to the ad networks that serve them, it only takes some basic subtraction to realize that plenty of sites may actually be dragging themselves deeper into the red. This information should dissuade publishers from taking…

    The Content Strategistin Display- 9 readers -
  • Beyond Search: Competitive Intelligence for PPC Display Advertising

    … that may not have known about a product or topic prior to a search? Within the context of paid advertising, this can only be done with display ads. Here are some must-use competitive intelligence tools when it comes to spying on others and improving your paid PPC display campaigns. Quantcast Aside from comScore, Quantcast is the 800 pound…

    ppc.orgin Display- 11 readers -
  • Making the Most of Display Advertising - Google Best Practices

    … on the Google Display Network. The guide touches on topics such as: Reaching the right audience at the right moment Matching the message to the moment Optimizing for performance Check out these display advertising best practices to deliver on consumers’ expectations and drive more sales for your business. Want to stay on top of even more Best Practices? Sign up to receive our monthly newsletter. Posted by Matt Lawson, Director, Performance Ads Marketing …

    Rob Newton/ Inside AdWordsin Display Google- 15 readers -
  • The War is On – Display v/s Search Advertising

    … is a perfect example of this definition. When visitors see your display ad on some blog or website, they are not there to buy your product, chances are they are not even aware of your product. However, it helps you create demand by generating awareness over and over again. Search ads, on the other hand, work on supply. Since people are already looking…

    ppc.orgin Paid Search Display- 17 readers -
  • Getting More Clicks and Conversions with Display Advertising

    A problem often faced with display advertising—be it graphic banners or dynamic AdSense or Chitika ads—is getting users to click and, once clicked, to act upon the offer (i.e., convert). According to PageFair, worldwide usage of ad-blocking software has increased by 41 percent in the last 12 months.

    Relevance- 23 readers -
  • How Publishers Can Drive, Maintain and Monetize Content

    … to interact with readers without disrupting their experience on your website. Native ads often cost less to produce than banner ads and provide a more versatile, engaging experience for readers. For example, mobile banner ads can interfere with readers’ natural flow through a piece, prompting some to flat-out ignore the display or, worse, leave…

    Relevancein Display Content How To's- 10 readers -
  • 4 Ways to Combat Growing Display Advertising Fraud

    … through laser-targeted ads based on consumer demographics, psychographics, affinities and behaviors. If your display strategy is still rooted in simple awareness-based banner ads, you’re missing out. Adjust your approach by looking beyond impressions and measuring success on the basis of performance (leads acquired and products purchased). Display…

    Robert Glazer/ Relevancein Display- 17 readers -
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