Display Ads

  • Ezoic Review 2017 – Everything You Want To Know

    … Over the past few years, I have had some experience with using Ezoic as the main source of income for one of my websites: AskWillOnline.com. It looked a very promising program to use that claimed to significantly improve the revenue your website produces from advertising. However, I did not have the best of experience with Ezoic which was mainly…

    Will Green/ ppc.orgin Paid Search Display Blogging- 18 readers -
  • Digital Media Buying Demystified (Infographic)

    … process. According to the infographic from Forrester and SteelHouse, nearly 90 percent of marketers already buy social advertising units. But they still invest in other types of advertisements, including display banner ads, mobile display ads, video ads and email marketing. Fraud is just one of the hurdles for marketers in the digital media space…

    AllFacebookin Display EMail- 15 readers -
  • Google Adsense vs Media.net for Publishers 2016

    … When it comes to choosing the best pay per click advertising program that will generate you the most amount of revenue, it can be seen that there are two main options: Adsense from Google and Media.net from the Yahoo Bing advertising network. For this reason, here is a breakdown analysis looking into both the PPC programs at the things that matter…

    Will Green/ ppc.orgin Display- 7 readers -
    Earlier about the same topic:
  • Benefits and Drawbacks to Media.net

    … For the vast majority of people reading this article, if I mention pay per click advertising for publishers, the first program that will come into their head will be Google Adsense simply because it is the most used one out there and made by Google. However, for a few of you, you may say Media.net, which can be considered the main competitor…

    Will Green/ ppc.orgin Paid Search Display- 9 readers -
  • Tailor your ads with dynamic remarketing - Google Best Practices

    … If you think people make purchase decisions quickly, think again. Today’s consumers visit websites at least 6 times, on average, in the purchase process.1 And for those who abandon a shopping cart, 75% say they intend on returning to a company’s website to make a purchase.2 We’ve created a new best practices guide, Tailor Your Ads with Dynamic…

    Rob Newton/ Inside AdWords- 14 readers -
  • This Study Shows Publishers Actually Lose Money Running Bad Ads

    … impressions. And since estimates put the average CPM for display ads on publisher sites at about $3.00, a sizable chunk of which goes to the ad networks that serve them, it only takes some basic subtraction to realize that plenty of sites may actually be dragging themselves deeper into the red. This information should dissuade publishers from taking…

    The Content Strategistin Display- 8 readers -
  • Beyond Search: Competitive Intelligence for PPC Display Advertising

    Feature photo source Written by Garrett Gan Search advertising is king when it comes to harvesting existing user intent, capturing a user right at their point of their evaluation, using the keywords they’ve typed in as a proxy for their interests right at that moment. But how does one generate interest, and provide true inspiration for a user that may not have known about a ...

    ppc.org- 10 readers -
  • The War is On – Display v/s Search Advertising

    … is a perfect example of this definition. When visitors see your display ad on some blog or website, they are not there to buy your product, chances are they are not even aware of your product. However, it helps you create demand by generating awareness over and over again. Search ads, on the other hand, work on supply. Since people are already looking…

    ppc.orgin Paid Search Display- 16 readers -
  • Getting More Clicks and Conversions with Display Advertising

    A problem often faced with display advertising—be it graphic banners or dynamic AdSense or Chitika ads—is getting users to click and, once clicked, to act upon the offer (i.e., convert). According to PageFair, worldwide usage of ad-blocking software has increased by 41 percent in the last 12 months.

    Relevance- 17 readers -
  • How Publishers Can Drive, Maintain and Monetize Content

    … to interact with readers without disrupting their experience on your website. Native ads often cost less to produce than banner ads and provide a more versatile, engaging experience for readers. For example, mobile banner ads can interfere with readers’ natural flow through a piece, prompting some to flat-out ignore the display or, worse, leave…

    Relevancein Display Content How To's- 8 readers -
  • 4 Ways to Combat Growing Display Advertising Fraud

    … through laser-targeted ads based on consumer demographics, psychographics, affinities and behaviors. If your display strategy is still rooted in simple awareness-based banner ads, you’re missing out. Adjust your approach by looking beyond impressions and measuring success on the basis of performance (leads acquired and products purchased). Display…

    Robert Glazer/ Relevancein Display- 13 readers -
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