Display Ads

  • Sovrn Advertising – A Perfect Addition to Websites?

    For websites that gain the majority of their revenue from advertising platforms such as Adsense, Ezoic and PPC, making sure you optimise your website to produce as much revenue as possible from such advertising platforms is crucial. There are many things you can do to improve the performance of your Adsense account, for which Ezoic seems to do quite well using artifical intelligence integration.

    Will Green/ ppc.org- 17 readers -
  • How to Optimise PPC Image Adverts

    … Pay per click advertising mainly contains three types of adverts. You can use the most popular form, the text advert, which will allow you both access to publisher websites and search results to promote your campaign. However, two areas advertisers do not tend to take advantage of are image and display adverts, which are the adverts which appear…

    Will Green/ ppc.orgin Paid Search Display How To's- 26 readers -
  • How To Make Gmail Ads More Effective – Tips And Strategies For Success

    … May 3, 2017 By now, you’ve probably heard of Gmail ads, or even tested them, as they’ve been around for several years. My early experiences with Gmail ads were a bit of a struggle, but as the product evolved there have definitely been some changes that have helped lead me to success with this ad unit. The biggest challenge with Gmail ads over…

    PPC Heroin Display How To's- 16 readers -
  • Ezoic Review 2017 – Everything You Want To Know

    Over the past few years, I have had some experience with using Ezoic as the main source of income for one of my websites: AskWillOnline.com. It looked a very promising program to use that claimed to significantly improve the revenue your website produces from advertising. However, I did not have the best of experience with Ezoic which was mainly due to Ezoic changing my already ...

    Will Green/ ppc.org- 27 readers -
  • Digital Media Buying Demystified (Infographic)

    … process. According to the infographic from Forrester and SteelHouse, nearly 90 percent of marketers already buy social advertising units. But they still invest in other types of advertisements, including display banner ads, mobile display ads, video ads and email marketing. Fraud is just one of the hurdles for marketers in the digital media space…

    AllFacebookin Display EMail- 20 readers -
  • Google Adsense vs Media.net for Publishers 2016

    … When it comes to choosing the best pay per click advertising program that will generate you the most amount of revenue, it can be seen that there are two main options: Adsense from Google and Media.net from the Yahoo Bing advertising network. For this reason, here is a breakdown analysis looking into both the PPC programs at the things that matter…

    Will Green/ ppc.orgin Display- 11 readers -
    Earlier about the same topic:
  • Benefits and Drawbacks to Media.net

    … For the vast majority of people reading this article, if I mention pay per click advertising for publishers, the first program that will come into their head will be Google Adsense simply because it is the most used one out there and made by Google. However, for a few of you, you may say Media.net, which can be considered the main competitor…

    Will Green/ ppc.orgin Paid Search Display- 16 readers -
  • Tailor your ads with dynamic remarketing - Google Best Practices

    … If you think people make purchase decisions quickly, think again. Today’s consumers visit websites at least 6 times, on average, in the purchase process.1 And for those who abandon a shopping cart, 75% say they intend on returning to a company’s website to make a purchase.2 We’ve created a new best practices guide, Tailor Your Ads with Dynamic…

    Rob Newton/ Inside AdWords- 20 readers -
  • This Study Shows Publishers Actually Lose Money Running Bad Ads

    … impressions. And since estimates put the average CPM for display ads on publisher sites at about $3.00, a sizable chunk of which goes to the ad networks that serve them, it only takes some basic subtraction to realize that plenty of sites may actually be dragging themselves deeper into the red. This information should dissuade publishers from taking…

    The Content Strategistin Display- 13 readers -
  • Beyond Search: Competitive Intelligence for PPC Display Advertising

    … that may not have known about a product or topic prior to a search? Within the context of paid advertising, this can only be done with display ads. Here are some must-use competitive intelligence tools when it comes to spying on others and improving your paid PPC display campaigns. Quantcast Aside from comScore, Quantcast is the 800 pound…

    ppc.orgin Display- 17 readers -
  • The War is On – Display v/s Search Advertising

    … is a perfect example of this definition. When visitors see your display ad on some blog or website, they are not there to buy your product, chances are they are not even aware of your product. However, it helps you create demand by generating awareness over and over again. Search ads, on the other hand, work on supply. Since people are already looking…

    ppc.orgin Paid Search Display- 21 readers -
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