Display Advertising

Display advertising is a type of advertising that typically contains text (i.e., copy), logos, photographs or other images, location maps, and similar items. In periodicals, display advertising can appear on the same page as, or on the page adjacent to, general editorial content. In contrast, classified advertising generally appears in a distinct section, was traditionally text-only, and was available in a limited selection of typefaces. Display advertisements are not required to contain images, audio, or video: Textual advertisements are also used where text may be more appropriate or more effective.
Posts about Display Advertising
  • Why some ad tech vets have doubts about Havas’ new transparency platform

    … these things,” he told me via email. It’s not about the tech, he said, but human behavior. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects…

    Marketing Landin Display- 10 readers -
  • Publishers: Tell your users what they’re getting out of viewing ads

    … the format and the frequency of the ads being served alongside the content. Secondly, as publishers are quickly realizing, they no longer have the same level of access to customer data, which in today’s data-driven world is the key driver of dynamic, personalized advertising. As a result, advertisers are becoming frustrated as they struggle to achieve…

    Marketing Landin Display- 12 readers -
  • Quora’s ads platform is out of beta and available globally

    Quora, the place to get questions on just about any topic you can dream up answered by people who know about it, has now opened its self-serve ads platform to advertisers globally. More than 300 advertisers from a range of verticals have been using on the platform while in beta. Shopify, Hubspot, Thinkific, Udacity, and Hired are among the companies that have been running campaigns.

    Ginny Marvin/ Marketing Land- 19 readers -
  • At IAB Programmatic Symposium, digital advertising looks to grow up

    … “Like Tom Hanks [in the movie ‘Big,’], we have to grow up.” That’s how Michael Barrett, president and CEO of ad tech firm Rubicon Project, described the central task of digital advertising in his keynote address last week at the Interactive Advertising Bureau’s (IAB) Programmatic Symposium in New York City. About 80 percent of all online…

    Marketing Landin Display- 13 readers -
  • 4 reasons why digital context matters

    “I’m shocked, shocked to find that my ads are running adjacent to questionable content!” Just as it defies credibility that good Captain Renault was completely unaware of the rampant gambling at Rick’s Café in “Casablanca,” so too is it impossible to believe that digital marketers don’t understand the risk of buying arbitrary media space via often blind auctions and machines.

    Peter Minnium/ Marketing Land- 15 readers -
  • Skimlinks can now ‘pre-target’ users down to a product category

    In late 2015, London-based affiliate marketing network Skimlinks announced a programmatic targeting service for advertisers called Audiences. It is a data coop that pools anonymized data about online visitors’ purchase intents, which is then used by advertising platforms for ads or other targeting. Participating site publishers share the data coop’s revenue.

    Marketing Land- 13 readers -
  • IAB releases final Dynamic Content Ad Standard

    After a public comment period, the IAB has updated and ratified the standard for creating dynamic content ads, first introduced last October. The schema will enable developers, ad content management systems, ad servers and media platforms to efficiently create, serve and measure ads that are dynamically personalized based on user factors such as gender, location, weather and language.

    Ginny Marvin/ Marketing Land- 12 readers -
  • Why it’s more vital than ever to get display measurement right

    A recent study from the Interactive Advertising Bureau and Winterberry Group revealed that almost 60 percent of US digital marketing and media practitioners said they expect to be engaged in cross-channel measurement in 2017, compared with just 35 percent in 2015. However, while interest in attributed measurement is growing, the same study revealed that the focus on programm ...

    Marketing Land- 17 readers -
  • When is a native ad not native? Understanding it’s all about context

    … quality, it is relative. This understanding needs to inform our approach to native advertising. Native to what, exactly? After all, “native” still lacks a proper definition. Sure, it’s easy to see native advertising as old news. Now, native units are seemingly everywhere: native video, native display, social native, programmatic native — the list…

    Marketing Landin Display- 19 readers -
  • Dynamic video will convert the last digital skeptics

    … Data-driven marketing is today’s norm. The vast majority of digital display ads this year — 73 percent, according to recent eMarketer forecasts — will be purchased programmatically and incorporate data-driven targeting to activate. It’s also projected that 2017 will be the first year when digital spend surpasses TV to become the largest part…

    Marketing Landin Display- 20 readers -
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