Display Advertising

Display advertising is a type of advertising that typically contains text (i.e., copy), logos, photographs or other images, location maps, and similar items. In periodicals, display advertising can appear on the same page as, or on the page adjacent to, general editorial content. In contrast, classified advertising generally appears in a distinct section, was traditionally text-only, and was available in a limited selection of typefaces. Display advertisements are not required to contain images, audio, or video: Textual advertisements are also used where text may be more appropriate or more effective.
Posts about Display Advertising
  • Retargeting Management: It’s Time to Change Your Approach

    …, AppLovin, etc.) and on paid search (Google, Yahoo, Bing). Nearly all of the social channels have their own proprietary user interface that allows for scalable campaign management, as do some of the search providers and the options for display advertising. But the majority of publisher networks for web and mobile display don’t come with in-house tools…

    Nanigansin Social Paid Search Display Retargeting- 14 readers -
  • Ad-mageddon! Ad blocking, its impact, and what comes next

    …Contributor Anthony Muller talks with the IAB, publishers, agencies and Adblock Plus to get their perspectives on the rise of ad blocking, its effects on the digital ad ecosystem, and what we can expect to see in the future. Please visit Marketing Land for the full article…

    Marketing Land- 17 readers -
  • In digital, lack of oversight is a major blunder

    …Is the fight against ad fraud too little, too late? Columnist Lewis Gersh believes all is not completely lost if digital advertisers can improve oversight and reduce waste. Please visit Marketing Land for the full article…

    Marketing Land- 11 readers -
  • Bing Ads Content Data To Be Deleted

    October 17, 2017 Bing Ads Content Network Change On June 30th, 2017, Bing Ads decided to sunset the content network and focus only on search to ‘improve your ROI’. This means, all the promise of display remarketing and other Bing display opportunities is now over. To solidify this even further, Bing Ads is now sending out emails to any account that is running or had run a ...

    PPC Hero- 9 readers -
  • Using the ‘Russia strategy’ on programmatic

    …There's no question that Russia's meddling with US politics is perturbing, but columnist Kevin Lee believes some of the strategies can be applied to programmatic campaigns. Please visit Marketing Land for the full article…

    Marketing Land- 14 readers -
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