Display Advertising

Display advertising is a type of advertising that typically contains text (i.e., copy), logos, photographs or other images, location maps, and similar items. In periodicals, display advertising can appear on the same page as, or on the page adjacent to, general editorial content. In contrast, classified advertising generally appears in a distinct section, was traditionally text-only, and was available in a limited selection of typefaces. Display advertisements are not required to contain images, audio, or video: Textual advertisements are also used where text may be more appropriate or more effective.
Posts about Display Advertising
    • The 4 truths of programmatic marketing

      How has your communication planning changed over the last 10 years? How do you connect the tech and digital experience with your brand? Arguably, finding the perfect blend of messaging, channel and context to optimize your activity has never been easier. Today, technology makes it easier to store, synthesize, then distill data into useful, sharable actions — well, that’s the theory anyway.

      Marketing Landin Display- 15 readers -
    • The tyranny of a blank page: Why creative matters most

      “And remember the tyranny of a blank sheet of paper,” my supervisor added as I turned to leave her office. I was a young account executive in the ’90s en route to read the riot act to a creative team who were tardy on an assignment. I was stopped in my tracks at this seemingly offhand advice. We had already spent months preparing the launch of a new campaign — exploring the ...

      Peter Minnium/ Marketing Landin Display- 14 readers -
    • What if Super Bowl commercials were like digital ads?

      Picture this. It’s Super Bowl Sunday. Last play. Patriots trail by four. Tom Brady fires a pass to Julian Edelman at the back of the end zone. Touchdown. But wait. Was Edelman inbound or not? Hard to say. A replay review will determine if the call stands and the Patriots win — or if the call is reversed and the Falcons win. The suspense builds.

      Marketing Landin Display- 17 readers -
  • From viewable to verified: Here comes the next phase of audience-based buying

    Outsiders often describe the business of MadTech (marketing and advertising technology) as the “Wild West” — and with good reason. The companies in this industry push boundaries to innovate, and as a collective, often push back against attempts to standardize or regulate that innovation. Take viewability as an example. The drive toward viewability standards was initially met with fear.

    Marketing Land- 14 readers -
  • Publishers Clearing House attributes 26 percent revenue lift to header bidding

    Publishers Clearing House (PCH) is best known among the general public for its free-to-play, chance-to-win promotional sweepstakes. Among marketers, it’s also known as the holder of one of the largest repositories of “people-based” profiles, where users are identified by name. The company says its database reaches into nearly three-quarters of all US households.

    Marketing Land- 14 readers -
  • The evolution required to achieve a sustainable online ecosystem

    Ad blocking certainly got the industry talking in 2016. It was included for the first time on Gartner’s 2016 Hype Cycle for Digital Marketing and Advertising and cited as a critical issue in LUMA’s annual State of Digital Media report. It also acted as a positive catalyst for change with increased emphasis on creating high-quality, targeted ad campaigns, as illustrated by ini ...

    Marketing Land- 13 readers -
  • MAdTech: The marketers’ view

    … The modern landscape of media, advertising and technology — “MAdTech” — has become increasingly muddled. The means by which marketers need to advertise and media and platform companies need to relate to customers and advertisers are irrevocably changed and continuing to transform. So exactly how does a company scale in the MAdTech marketplace…

    Peter Minnium/ Marketing Landin Display- 15 readers -
  • Best of both: Making TV and digital work in unison

    … In my previous article, I explained that — despite being widely viewed as competing advertising channels — TV and digital are, in fact, complementary elements of an effective media strategy. Far from being two distinct channels, TV and digital intersect in a number of ways. First, the normalization of second-screening means TV viewers are now…

    Marketing Landin Display- 27 readers -
  • What does Medium.com’s profit model pivot say about the future of online advertising?

    Online advertising, and especially its bulky older brother, “programmatic,” are darlings of the digital marketing world. Even folks who typically focus on the content and SEO side are dipping into the implications of bot-driven ads. The ability to deliver highly targeted display ads and sponsored content to key consumer segments, with (literally) super-human speed and precis ...

    Marketing Land- 27 readers -
  • Why B2B marketers should care about whitelisting

    A company’s most valuable asset is often its brand — so brand safety is a big concern for most businesses. No brand wants its products associated with hate speech, porn or extreme politics, which is something that marketing technology companies understand and deal with on a daily basis. While industry experts are still debating which method is best for ensuring brand safety ...

    Marketing Land- 13 readers -
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