Display Advertising

Display advertising is a type of advertising that typically contains text (i.e., copy), logos, photographs or other images, location maps, and similar items. In periodicals, display advertising can appear on the same page as, or on the page adjacent to, general editorial content. In contrast, classified advertising generally appears in a distinct section, was traditionally text-only, and was available in a limited selection of typefaces. Display advertisements are not required to contain images, audio, or video: Textual advertisements are also used where text may be more appropriate or more effective.
Posts about Display Advertising
  • The Highest Paying Non-Standard Ad Types by RPM

    … your RPM. Before we dive into the topic, let me start by laying some basic foundational knowledge about how your RPM may or may not affect your site’s earnings. Remember that the income a blog earns from adverts placed on it usually comes from a variety of advertising models such as Cost Per Click (CPC,) Cost Per Mille (CPM,) Cost Per Action (CPA…

    MonetizeProsin Affiliate- 16 readers -
  • Surprise: Only 12% of top websites are using header bidding

    … In the world of digital advertising, header bidding has hit superstar status in the last year or so. But a new report from New York City-based ad tech firm GetIntent — out this week — indicates that header bidding is not as popular among one group of leading publishers as you might think. And it shows that the open source Prebid.js…

    Marketing Landin Display- 14 readers -
  • Adblock Plus names independent Acceptable Ads Committee

    … of an independent committee is a step toward addressing criticism. “The AAC will take full authority over these [acceptability] criteria and the compromise between users who want to block intrusive ads and publishers who rely on advertising revenues,” Ben Williams, AdBlock Plus operations and marketing manager, wrote in the announcement. Eight members have…

    Ginny Marvin/ Marketing Landin Display- 19 readers -
  • Ad-blocking concerns shift to the video ad industry

    … to circumvent the software. While ad blocking has so far been a general issue across the entire online ecosystem, 2017 will be the year it becomes a major concern for the video advertising industry. So what makes ad blocking particularly relevant to video advertising, and how can its impact be reduced? [Read the full article on MarTech Today.] Some…

    Marketing Landin Display- 20 readers -
  • How to fight against online ad fraud (in 6 steps)

    … How do you fight ad misplacement and fraudulent advertising? First of all, it’s hard. No media buyer can guarantee complete brand safety, nor can they ensure that every single impression is from a real person rather than a bot. A percentage of any digital advertising spend, at least for the foreseeable future, will either be wasted on non-human…

    Marketing Landin Display How To's- 17 readers -
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