Display Advertising

Display advertising is a type of advertising that typically contains text (i.e., copy), logos, photographs or other images, location maps, and similar items. In periodicals, display advertising can appear on the same page as, or on the page adjacent to, general editorial content. In contrast, classified advertising generally appears in a distinct section, was traditionally text-only, and was available in a limited selection of typefaces. Display advertisements are not required to contain images, audio, or video: Textual advertisements are also used where text may be more appropriate or more effective.
Posts about Display Advertising
  • How digital media won the White House for an ‘analog’ audience

    Donald Trump’s election is perhaps the single best advertisement for digital advertising in the history of that industry. One of the major criticisms of Trump’s supporters during the election is that many were white and less educated than supporters of Hillary Clinton — traits not often associated with Madison Avenue and the data-driven decision-making that earned Trump’s pla ...

    Rob Rasko/ Marketing Land- 15 readers -
  • Methbot: The beginning of the end for digital ad fraud

    … that is scarce within the digital ecosystem: large volumes of low-cost premium video inventory. Over 6,000 domains and 250,000 specific URLs were spoofed to trick advertisers into thinking they were buying video placements on premium publisher sites. Fake ad impressions were then generated on these domains using over 500,000 IP addresses…

    Marketing Landin Display- 17 readers -
  • My first CES: What I saw, learned and questioned

    Last week, I attended the Consumer Electronics Show in Las Vegas for the first time. I work in Business Development and Innovation at the Ad Council and was excited to discover innovative companies — potential partners that are using tech to inspire positive change and improve lives. I’ve always dreamed of going to CES, a conference my dad went to when I was growing up.

    Marketing Land- 17 readers -
  • Responsive ads for the Google Display Network: 6 months in

    … to date. I’ll also look at what’s up next for responsive ads and how you can best use these across your AdWords campaigns. So, first things first. What are responsive ads? To be honest, responsive ads do what they say on the tin. These display ads adjust automatically to fit into available ad space across the Google Display Network (GDN). The size…

    Marketing Landin Display Google- 16 readers -
  • Which Ad Networks Will Go Bankrupt Next

    … 2016 has been a crazy year with the growth of header bidding, ad block usage and the drop in Google’s share of publishers’ ad inventories. Things have definitely been shaken up last year and as a result two major bankruptcies have occurred. While Say Media technically isn’t bankrupt, they seem pretty close according to many publishers that used…

    MonetizePros- 23 readers -
  • AOL introduces BrandBuilder, a suite of goal-based ad programs and new ad formats

    … Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin. …

    Ginny Marvin/ Marketing Landin Display- 18 readers -
  • 10 behavioral science principles for great digital creative

    … obvious] — the attention of its recipients.” Simon wrote this prior to computers becoming commonplace — and, of course, before smartphones were ubiquitous. In the subsequent years, the tension between information and attention has gotten even more extreme. As advertising creativity also grows in complexity to acclimate to new environments, how…

    Peter Minnium/ Marketing Landin Display- 16 readers -
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