Display Advertising

Display advertising is a type of advertising that typically contains text (i.e., copy), logos, photographs or other images, location maps, and similar items. In periodicals, display advertising can appear on the same page as, or on the page adjacent to, general editorial content. In contrast, classified advertising generally appears in a distinct section, was traditionally text-only, and was available in a limited selection of typefaces. Display advertisements are not required to contain images, audio, or video: Textual advertisements are also used where text may be more appropriate or more effective.
Posts about Display Advertising
  • 7 killer ad tips for YouTube & video

    …Looking to add video advertising to your marketing mix? Columnist Kevin Lee shares some advice for ways to take advantage of YouTube's video advertising platform. Please visit Marketing Land for the full article. …

    Marketing Landin Social- 11 readers -
  • Avoid programmatic fraud with these strategic tips

    … that’s optimized towards this metric, then, is exposing itself to more fraud. Pixalate’s latest report on “programmatic click fraud” shows click fraud to be prevalent across all screens and growing at alarming rates. The report also proves fraud follows dollars and that there’s a proliferation of click fraud happening, not just in display, but also…

    Soo Jin Oh/ Marketing Landin Display- 17 readers -
  • Nailing down ads for the holiday season

    …-commerce growth. Consider the following paid media tactics to be more effective and successful as an online retailer. Capturing demand through PLAs and Google Shopping Google Shopping or product listing ads (PLAs) are sizzling hot, especially while we prepare for the holiday season. Ever since PLAs gained popularity in 2011, they’ve evolved…

    Marketing Landin Display Google Retargeting- 19 readers -
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