Display Advertising: Ad Blocking

  • Q4 must-knows for CMOs: Crucial developments across channels

    …. If your company doesn’t have an aggressive culture of testing, particularly in SEM (Search Engine Marketing) and GDN campaigns, this should let you take your foot off the brakes. • Rolling back enhanced campaigns and giving advertisers the ability to segment campaigns by device have been a pleasant surprise. We have yet to revert many campaigns…

    Marketing Landin Social Display- 11 readers -
  • Why building relevant ads in a cookie-free world comes down to context

    Targeted ads work. If the rise of digital has taught marketers anything, it’s that advertising must be highly relevant to achieve any kind of cut-through, but there is one proviso: consumers are willing to accept targeted ads­­ only if they do not intrude on their privacy. According to a Millward Brown survey exploring video — the ad format of the moment — 41 percent of resp ...

    Marketing Land- 13 readers -
  • Study: full-page interstitials alienate users, send them racing for the X-it

    Various studies appear to show that people don’t like interstitial ads. Google wants to ban most interstitials following a search click. And a recent “neuroscience” study from MediaBrix and Neurons Inc. also comes to a similar conclusion. The companies used eye-tracking and other biometric techniques to test various in-app mobile video ad units for user engagement and response.

    Greg Sterling/ Marketing Land- 8 readers -
  • Does the IAB’s first ad-blocking study provide the “missing stat”?

    … From the IAB report Earlier this month, I posted a story that pointed out there’s a key missing stat in all the data about ad blocking: Where is the data showing that, if ads were more relevant or less annoying or less privacy-invading or loaded quicker, most if not all users of ad blockers would stop using them, or would delete the one…

    Marketing Landin Display- 7 readers -
  • Changing the Cannes conversation: Creativity isn’t enough

    … users in the US, according to the Reuters Institute’s Digital News Report. So what was the main proposed solution discussed on the Boulevard de la Croisette? Perhaps unsurprisingly, one of the key takeaways was that the industry must improve advertising creative as a means of coping with the rising usage of ad-blocking tools. It’s not necessarily…

    Marketing Landin Display- 10 readers -
  • “I love advertising,” said no one ever

    DIRECTV customers have the power to turn back time with our newest 72 hour rewind feature on Set Top Box! Visit http://goo.gl/C8iRII for more information. CONNECT WITH US Facebook: http://www.facebook.com/directv Twitter: http://twitter.com/directv Instagram: http://instagram.com/directv Vine: https://vine.

    Marketing Landin Display- 11 readers -
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