Display Advertising: Ad Blocking

  • Q4 must-knows for CMOs: Crucial developments across channels

    …. Again, the true effects of this might not shake out for a few months, but this definitely needs to be on every CMO’s radar. Display Aside from the integration of more data described above, ad blocking has been one of the biggest issues at play for display in 2016. Some developments and trends: eMarketer projected a 34 percent growth (US) in the number…

    Marketing Landin Social Display- 10 readers -
  • Why building relevant ads in a cookie-free world comes down to context

    … Targeted ads work. If the rise of digital has taught marketers anything, it’s that advertising must be highly relevant to achieve any kind of cut-through, but there is one proviso: consumers are willing to accept targeted ads­­ only if they do not intrude on their privacy. According to a Millward Brown survey exploring video — the ad format…

    Marketing Landin Display- 12 readers -
  • Does the IAB’s first ad-blocking study provide the “missing stat”?

    … From the IAB report Earlier this month, I posted a story that pointed out there’s a key missing stat in all the data about ad blocking: Where is the data showing that, if ads were more relevant or less annoying or less privacy-invading or loaded quicker, most if not all users of ad blockers would stop using them, or would delete the one…

    Marketing Landin Display- 7 readers -
  • Changing the Cannes conversation: Creativity isn’t enough

    … users in the US, according to the Reuters Institute’s Digital News Report. So what was the main proposed solution discussed on the Boulevard de la Croisette? Perhaps unsurprisingly, one of the key takeaways was that the industry must improve advertising creative as a means of coping with the rising usage of ad-blocking tools. It’s not necessarily…

    Marketing Landin Display- 10 readers -
  • “I love advertising,” said no one ever

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    Marketing Landin Display- 11 readers -
  • The conventional wisdom on ad blocking is missing one key statistic

    … report found two of the leading reasons in the U.S. for ad blocking were “volume of ads” and “ads that follow people.” In December, Digital Content Next released its Consumer Ad Block Report, which found that: More than 70 percent dislike ads that expand over content or play with sound. 68 percent are concerned when ads track their behavior. 57…

    Marketing Landin Display- 12 readers -
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