Display Advertising: Ad Blocking

    • Ad-blocking concerns shift to the video ad industry

      The media storm around ad blocking may appear to have subsided somewhat, but the obstruction this phenomenon has implanted in the online ecosystem is still very real. Almost a third of internet users are expected to use ad-blocking software in 2017 — a 24 percent year-on-year increase — and digital publishers stand to lose over $27 billion globally by 2020 if the issue is no ...

      Marketing Landin Display- 20 readers -
  • The evolution required to achieve a sustainable online ecosystem

    … Ad blocking certainly got the industry talking in 2016. It was included for the first time on Gartner’s 2016 Hype Cycle for Digital Marketing and Advertising and cited as a critical issue in LUMA’s annual State of Digital Media report. It also acted as a positive catalyst for change with increased emphasis on creating high-quality, targeted ad…

    Marketing Landin Display- 14 readers -
  • Why B2B marketers should care about whitelisting

    … is best for ensuring brand safety throughout marketing and advertising campaigns, there are strong solutions available today. One tactic many businesses take to combat the issue of unintentional advertising on controversial websites is to “blacklist” them, which means selecting certain sites to avoid in ad placements. In light of recent coverage…

    Marketing Landin Display- 15 readers -
  • Q4 must-knows for CMOs: Crucial developments across channels

    …. Again, the true effects of this might not shake out for a few months, but this definitely needs to be on every CMO’s radar. Display Aside from the integration of more data described above, ad blocking has been one of the biggest issues at play for display in 2016. Some developments and trends: eMarketer projected a 34 percent growth (US) in the number…

    Marketing Landin Social Display- 12 readers -
  • Why building relevant ads in a cookie-free world comes down to context

    … Targeted ads work. If the rise of digital has taught marketers anything, it’s that advertising must be highly relevant to achieve any kind of cut-through, but there is one proviso: consumers are willing to accept targeted ads­­ only if they do not intrude on their privacy. According to a Millward Brown survey exploring video — the ad format…

    Marketing Landin Display- 16 readers -
Get the top posts daily into your mailbox!