Display Advertising: Ad Blocking

  • Publishers: Tell your users what they’re getting out of viewing ads

    … the format and the frequency of the ads being served alongside the content. Secondly, as publishers are quickly realizing, they no longer have the same level of access to customer data, which in today’s data-driven world is the key driver of dynamic, personalized advertising. As a result, advertisers are becoming frustrated as they struggle to achieve…

    Marketing Landin Display- 13 readers -
  • When is a native ad not native? Understanding it’s all about context

    … interruption contributes to ad blindness, ad avoidance, and ultimately, ad blocking. The stakes increase when advertising shares space in the news feed, so we need to get “native” right. The other side of context The way publishers roll out new ad units into their editorial feed is critically important. It turns out that throwing tons of new ad units…

    Marketing Landin Display- 25 readers -
  • 4 lessons from a decade of ad tech disruption

    … and understand its outcomes. Today’s advertisers operate with a keener eye toward the details, second-guessing their claims and results, no longer taking anything for granted. These general lessons from ad tech are applicable across the full marketing stack, especially as the lines between ad tech and martech begin to blur. [Read the full article on MarTech…

    Marketing Landin Display- 18 readers -
  • Adblock Plus’s parent company buys content micropayment service Flattr

    … said: We’re excited to continue our work on the Flattr project to give back control to the users of the internet. They should decide how they want to use the internet and how they want to support the content they enjoy. And Eyeo founder Till Faida also told news media: Together, constructive ad blocking and Flattr complete eyeo’s vision of putting…

    Marketing Landin Display Content- 15 readers -
  • Are you grateful for digital?

    … to buy the thing from us, and we’re not putting enough thought into their overall experience. It’s not that we don’t have manners. It’s because we need our message to that consumer to stand out on a page or device filled with engaging content and advertising. Today’s internet leaves us few options. How else are we supposed to get them to buy…

    Marketing Landin Display- 15 readers -
  • Adblock Plus names independent Acceptable Ads Committee

    …, Google, Facebook, the IAB and major advertisers formed the Coalition for Better Ads last September. The initiative is aimed at forming standards and developing technology to improve online advertising. In Feburary, ad-blocking startup Shine rebranded as Rainbow with a focus on ad filtering against IAB and other ad standards at the mobile carrier…

    Ginny Marvin/ Marketing Landin Display- 25 readers -
  • Ad-blocking concerns shift to the video ad industry

    … to circumvent the software. While ad blocking has so far been a general issue across the entire online ecosystem, 2017 will be the year it becomes a major concern for the video advertising industry. So what makes ad blocking particularly relevant to video advertising, and how can its impact be reduced? [Read the full article on MarTech Today.] Some…

    Marketing Landin Display- 26 readers -
  • The evolution required to achieve a sustainable online ecosystem

    … Ad blocking certainly got the industry talking in 2016. It was included for the first time on Gartner’s 2016 Hype Cycle for Digital Marketing and Advertising and cited as a critical issue in LUMA’s annual State of Digital Media report. It also acted as a positive catalyst for change with increased emphasis on creating high-quality, targeted ad…

    Marketing Landin Display- 18 readers -
  • Why B2B marketers should care about whitelisting

    … is best for ensuring brand safety throughout marketing and advertising campaigns, there are strong solutions available today. One tactic many businesses take to combat the issue of unintentional advertising on controversial websites is to “blacklist” them, which means selecting certain sites to avoid in ad placements. In light of recent coverage…

    Marketing Landin Display- 20 readers -
Get the top posts daily into your mailbox!