Display Advertising: Ad Fraud

  • Are you losing money to ad fraud? 3 ways to protect yourself

    … is pretty severe. In October 2015, Distill Networks predicted that in 2015, $18.5 billion of advertising budgets would be spent on fraudulent ads, or $1 out of every $3 spent on digital advertising. So how can you reduce the risk for your display campaign? There are two things you shouldn’t be doing. 1. Don’t switch off online display. Although there…

    Marketing Landin Display- 9 readers -
  • 5 ways digital marketers can make healthier impressions

    …. Marketers need to change their attitude toward digital ad fraud. Immediately. What’s become an acceptable level of breakage is unacceptable. On the low end, 11 percent of all display ads and 23 percent of all video impressions are clicked on by robots. Viewability, or the lack of it, is another huge issue. Many ads are served so far down on the page…

    Marketing Landin Display- 9 readers -
  • TAG launches “Certified Against Fraud” program

    … The Trustworthy Accountability Group (TAG) announced Monday that it is launching its “Certified Against Fraud” certification program. Initially announced in October, over thirty ad tech and agency partners have now signed on to participate in the initiative aimed rooting out fraud in digital advertising: Amobee, AppNexus, Collective, comScore…

    Ginny Marvin/ Marketing Landin Display- 11 readers -
  • How to protect yourself against ad fraud

    … We have come a long way in our examination of online ad fraud. So far, we have learned: what ad fraud looks like, why it exists and who should be responsible for stopping it. Today, we are going to learn about the practical matter of protecting yourself, as a marketer, against ad fraud. In a perfect world, fraudulent inventory would never make…

    Ratko Vidakovic/ Marketing Landin Display How To's- 12 readers -
  • Google Takes On Clickjacking

    … Among its latest efforts to address online display advertising fraud, Google says it has rolled out new defenses against clickjacking. What is clickjacking? If you’ve ever clicked on a button or tried to play a video on a web page and been taken unexpectedly to another web page, you’ve likely been a victim of clickjacking. Hackers essentially…

    Ginny Marvin/ Marketing Landin Display Google- 12 readers -
  • Fight ad fraud through innovation… just like the ancient Greeks

    Most people have heard of the Trojan War. But if you haven’t, the famous story surrounding the war goes something like this… The Greeks attacked the ancient city of Troy, only to discover that the walls were so strong that the only hope for victory was to lay siege to the city and starve the inhabitants out.

    Marketing Land- 11 readers -
  • Alliance for Audited Media launches its ad blocker detection service

    … On the heels of the Internet Advertising Bureau’s (IAB) recently released primer on ad blocking, the Alliance for Audited Media (AAM) has launched an Ad Block Gauge so websites can detect ad blockers. It comes in a standalone version, or as part of the Illinois-based organization’s new Site Certifier tool for website and app metrics. Vice…

    Marketing Landin Display- 14 readers -
  • Who Should Be Responsible For Stopping Programmatic Ad Fraud?

    …. • Suppliers, such as ad exchanges (or SSPs), vetting all publishers on their platforms. • Ad-buying platforms (DSPs) proactively monitoring and blocking low-quality inventory. • Marketers utilizing their own tools as a last line of defense. Unfortunately, we don’t live in a perfect world, and not all participants are carrying their respective load…

    Ratko Vidakovic/ Marketing Landin Display- 27 readers -
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