Display Advertising: Ad Fraud

  • In digital, lack of oversight is a major blunder

    …Is the fight against ad fraud too little, too late? Columnist Lewis Gersh believes all is not completely lost if digital advertisers can improve oversight and reduce waste. Please visit Marketing Land for the full article…

    Marketing Land- 11 readers -
  • Avoid programmatic fraud with these strategic tips

    … It seems as though you can’t read about programmatic these days without the mention of fraud. A recent study commissioned by two WPP media buying agencies estimated that fraudulent traffic could cost digital advertisers upwards of $16.4 billion in 2017 alone. That figure is staggering and rightfully makes the topic of fraud a constant…

    Soo Jin Oh/ Marketing Landin Display- 19 readers -
  • P&G fought online advertising, and online advertising won

    … ads weren’t being placed according to our standards” reference was a not-very-opaque reference to YouTube and the hullabaloo around brand safety earlier this year. And the “bot” reference is no doubt a critique of display advertising — both programmatic and premium. Is this really P&G’s problem? When P&G says anything about advertising…

    David Rodnitzky/ Marketing Landin Display- 29 readers -
  • The 7 rules of respectful marketing

    … strong, plain-language privacy policies, and go publisher direct via private marketplaces where appropriate to reduce ad fraud. 4. Consider taking your programmatic in-house Many major brands are setting up in-house programmatic efforts to reduce costs, gain transparency into what they’re buying and keep control of their first-party data. It’s…

    Marketing Landin Display- 24 readers -
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