Display Advertising Column

  • Avoid programmatic fraud with these strategic tips

    … that’s optimized towards this metric, then, is exposing itself to more fraud. Pixalate’s latest report on “programmatic click fraud” shows click fraud to be prevalent across all screens and growing at alarming rates. The report also proves fraud follows dollars and that there’s a proliferation of click fraud happening, not just in display, but also…

    Soo Jin Oh/ Marketing Landin Display- 17 readers -
  • The 7 rules of respectful marketing

    … strong, plain-language privacy policies, and go publisher direct via private marketplaces where appropriate to reduce ad fraud. 4. Consider taking your programmatic in-house Many major brands are setting up in-house programmatic efforts to reduce costs, gain transparency into what they’re buying and keep control of their first-party data. It’s…

    Marketing Landin Display- 22 readers -
  • The calm before the storm: Why media channels die quickly

    … I recall an amazing chart I saw a few years ago about the decline in newspaper advertising revenue. Here it is: If you’re like me, what you’ll notice first is the dramatic decline in revenue, starting around 2005. What I failed to notice, however, was that this decline was preceded almost immediately by the industry’s best-ever year — $65.3…

    David Rodnitzky/ Marketing Landin Display- 21 readers -
  • Publishers: Tell your users what they’re getting out of viewing ads

    … to the current subscription model. Until now, the media industry has functioned by providing supposedly free content while exposing consumers to some form of advertising. However, with consumers taking a stance against irrelevant or intrusive advertising, evidenced by the recent rise in the adoption of ad-blocking software, this traditional model…

    Marketing Landin Display- 15 readers -
Get the top posts daily into your mailbox!
Topics
See more
/13 A From Sel A Post To Search Engine Land About Marketing Land Ad Networks Ad Serving Advertising Adwords Affiliate Marketing Algorithm Analytics Analytics & Marketing Column Apple Apple: Ios Bing Bots Branding Ceo Channel: Analytics & Conversion Channel: Cmo Zone Channel: Display Advertising Channel: Mobile Marketing Channel: Video Chicago Click Through Rate Comedy Central Comscore Content Marketing Content Strategy Denny's Display Advertising Display Advertising: Ad Blocking Display Advertising: Ad Fraud E Commerce Earned Media Ecosystem Espn Events Evolution Facebook Facebook: Advertising Fraud Google Google: Adwords Google: Analytics Google: Display Advertising Google: Youtube How To Guides: Content Marketing How To Guides: Display Advertising How To Guides: Marketing Analytics How To Guides: Marketing Strategy How To Guides: Mobile Marketing Instagram Internet Internet Marketing Internet Marketing Industry La Kings Linkedin Marketing Automation Martech Media Buying Mobile Advertising Mobile Marketing Mobile Marketing: App Promotion Ads Most Popular Stories Native Ads Native Advertising Need To Netflix Onboarding Online Advertising Pdf Pinterest Programmatic Programmatic Advertising & Media Buying Publishers Quizzes Quora Report Retargeting & Remarketing Search Engine Search Engine Land Search Engine Watch Search Marketing Seo Social Media Social Media Marketing Social Media Marketing: Advertising Social Media Measurement Spreadsheets Super Bowl Targeting The Wall Street Journal Transparency Twitter Unilever Video Yahoo Yahoo: Business Issues Youtube
More from around the web