Display Advertising Column

  • The best ads aren’t ads

    …Everywhere you look, it's become more challenging to separate ads from content. Columnist David Rodnitzky discusses the most common methods marketers are using and why they're effective. Please visit Marketing Land for the full article…

    David Rodnitzky/ Marketing Land- 14 readers -
  • 15 ways to ride the audience wave

    …If you're not taking advantage of the slew of targeting options available for audiences, you're missing out. Columnist Kevin Lee shares 15 tools you should have in your targeting toolbox. Please visit Marketing Land for the full article. …

    Marketing Land- 22 readers -
  • Television is dead. Long live video

    …Video consumption as we know it is transforming. Columnist Peter Minnium believes smart brands will find opportunities for growth and become more responsive to consumers in this new video age. Please visit Marketing Land for the full article. …

    Peter Minnium/ Marketing Land- 13 readers -
  • Ad-mageddon! Ad blocking, its impact, and what comes next

    …Contributor Anthony Muller talks with the IAB, publishers, agencies and Adblock Plus to get their perspectives on the rise of ad blocking, its effects on the digital ad ecosystem, and what we can expect to see in the future. Please visit Marketing Land for the full article…

    Marketing Land- 17 readers -
  • In digital, lack of oversight is a major blunder

    …Is the fight against ad fraud too little, too late? Columnist Lewis Gersh believes all is not completely lost if digital advertisers can improve oversight and reduce waste. Please visit Marketing Land for the full article…

    Marketing Land- 11 readers -
  • Using the ‘Russia strategy’ on programmatic

    …There's no question that Russia's meddling with US politics is perturbing, but columnist Kevin Lee believes some of the strategies can be applied to programmatic campaigns. Please visit Marketing Land for the full article…

    Marketing Land- 14 readers -
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