Display Fraud

  • 4 Ways to Combat Growing Display Advertising Fraud

    … transparency from their advertising partners, it’s becoming clear that at least half of the paid online display advertising that ad networks, agencies, and media buyers have been selling in the past few years isn’t actually viewed by humans. This is the result of impression-based outcomes that are very ripe for fraud. From pop-unders to bots’ clandestine…

    Robert Glazer/ Relevancein Display- 9 readers -