Display Fraud

  • 4 Ways to Combat Growing Display Advertising Fraud

    … Display advertising has long been a staple of digital marketing. It’s visual and compelling, it presents a clear call to action, and it can help create recall and brand awareness. But does it really? What if a majority of those metrics — impressions, clicks, and conversions — were actually a sham? Unfortunately, as companies demand more…

    Robert Glazer/ Relevancein Display- 13 readers -
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