Display Network

    • 3 Killer Strategies for Custom Affinity Audience Campaigns

      August 14, 2017 Below we dig into 3 killer strategies for using custom affinity audience targeting, performance results and key lessons learned from managing custom affinity targeting. Affinity audience targeting is not new. Facebook, Google and Amazon have been using them for some time and have seen huge success.

      Cassie Oumedian/ PPC Hero- 18 readers -
  • 4 Custom Affinity Audiences To Try For Display Advertising

    … June 20, 2017 For the sake of this post, let’s pretend I own a new company that develops and sells golf clubs. As a new company in a competitive market, I strongly feel the need to invest in Display advertising in AdWords to build awareness. People aren’t going to search for my company’s products if they don’t know they exist. I’ve tried…

    PPC Heroin Social Paid Search Display- 17 readers -
  • How To Choose A Programmatic Vendor

    … May 22, 2017 Programmatic can be a tricky channel to navigate. One of the biggest pieces of a successful programmatic strategy is the selection of the best buying solution for your needs. However, the landscape and choices available are so vast and wide that it can be confusing, stress inducing, and bring you down so many time-sucking rabbit…

    PPC Heroin Affiliate How To's- 16 readers -
  • AdWords Text Ads Automatically Changing to Responsive Ads on GDN

    … March 9, 2017 If you are running standard text ads or Expanded Text Ads in AdWords Display campaigns, there is a possibility that these ads have been or will be automatically updated to responsive ads. While Google did not release an official announcement, the below alert is displayed on support page on text ads on the Display Network…

    PPC Heroin Paid Search- 19 readers -
  • How to Take Your Retargeting To The Next Level

    … February 22, 2017 You’ve probably heard the old adage, “If at first you don’t succeed, try again.” Well, that’s certainly true in marketing. If your customers didn’t convert the first time they visited your site, then something about your messaging obviously didn’t work for them the first time around. Fortunately, there’s a remarketing ad…

    PPC Heroin Paid Search How To's Retargeting- 18 readers -
  • The New World Of PPC Targeting

    … user behaviors differently, you not only have a 9% conversion rate, often it will increase even higher as you’ll know how to attract those users back to your website based upon their needs. At a high level, what’s more valuable? A first time visitor A returning visitor When we look at a single feature of audience targeting, RLSA (remarketing…

    PPC Heroin Affiliate Paid Search- 17 readers -
  • 60% Better CTR With Google DSK Campaigns & Other Real World Results

    … Display Network. If you have limited budget to use, this is a good option (because of the aforementioned limited volume). If you are nervous about throwing money into the mystery black hole that can be the GDN, this is also a good option (because of the aforementioned lower spend needed here). I’m not afraid to give new things a try and the appeal…

    Carrie Albright/ PPC Heroin Google- 28 readers -
  • 4 AdRoll Optimizations You Wouldn’t Expect To Work (But Do)

    … and decreased CPCs and CPA. 1) Update Ads Frequently It’s no surprise AdRoll recommends updating ad creative as often as possible. Any Display ads become stale to users since they are seeing the same creative day after day. Besides improving click-through-rate, updating ad creative can also lower CPCs. The AdRoll algorithm favors the most recently…

    PPC Hero- 18 readers -
  • Down The Rabbit Hole – Optimizing Programmatic Campaigns

    … the better performing device. This strategy is extremely important in the cases of brands that do not have consistent user experience across all devices. 3) Exchange Performance Reports Believe it or not, there are more ad networks than GDN. Much more! And it can be overwhelming. Programmatic platforms allow us to access all of these different sources…

    PPC Heroin Affiliate- 13 readers -
  • Mobile Display Is The Future…Know Your Ad Types!

    … available to advertise follow suit. We certainly haven’t abandoned desktop searches, but we continue hearing more about the world of search being “mobile first.” So let’s quickly take a look at where we are spending our time… Average Daily Device Usage Mobile And Display Usage Smartphones and tablets combined make up a large percentage of where we…

    PPC Hero- 21 readers -
  • Using Google Analytics To Power AdWords Campaigns

    … to “Audiences > Interests > Affinity Categories.” 3) Next, in AdWords, you will use this information from Analytics to set-up and launch your Display campaign. Choose a “Display Network Only” campaign (I chose to drive action, but adjust to your goals accordingly) Choose how to target your ads by selecting “Interest & Remarketing…

    PPC Heroin Paid Search Display Google- 25 readers -
  • 5 Ways To Improve Display Network Performance By Using Layered Targeting

    … August 29, 2016 Display campaigns can be difficult when it comes to targeting the right audience. In fact, many campaigns end up utilizing a single main targeting type such as: Keywords Topics Interests/behavior through affinity or in-market segments Managed placements These are all great strategies, but can still leave the targeting broader…

    PPC Heroin Paid Search- 28 readers -
  • How Should You Use Display Advertising?

    …” – this is a prime example of Native advertising. How Do Clients Use Display Advertising? You may associate Display advertising with remarketing. Though you are correct, the Display Network offers so much more. Having become more sophisticated since it’s conception, advertisers can serve up ads based on the content of a website (contextually), or behavior…

    PPC Hero- 17 readers -
  • How To Choose Your Google Display Network Audiences

    … July 7, 2016 The Google Display Network (GDN) is huge and includes more than 2 million websites and reaches more than 90% of searchers. This network is a powerful prospecting tool to help you reach customers who may be interested in your products or services. Selecting the right audience is one of the factors in setting up a successful…

    PPC Hero- 42 readers -
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