Display Network

  • AdWords Text Ads Automatically Changing to Responsive Ads on GDN

    … March 9, 2017 If you are running standard text ads or Expanded Text Ads in AdWords Display campaigns, there is a possibility that these ads have been or will be automatically updated to responsive ads. While Google did not release an official announcement, the below alert is displayed on support page on text ads on the Display Network…

    PPC Heroin Paid Search- 15 readers -
  • How to Take Your Retargeting To The Next Level

    February 22, 2017 You’ve probably heard the old adage, “If at first you don’t succeed, try again.” Well, that’s certainly true in marketing. If your customers didn’t convert the first time they visited your site, then something about your messaging obviously didn’t work for them the first time around. Fortunately, there’s a remarketing ad for that.

    PPC Hero- 14 readers -
  • The New World Of PPC Targeting

    …. The complexity is up to you – however, to stay competitive in the new world of PPC – you must use audience targeting. It’s time to throw out all your old PPC rules from the last decade. The word ‘audiences’ is no longer a word that should be used in just social, display, or TV marketing. Audience targeting allows for personalized marketing to like groups…

    PPC Heroin Affiliate Paid Search- 16 readers -
  • 60% Better CTR With Google DSK Campaigns & Other Real World Results

    … Display Network. If you have limited budget to use, this is a good option (because of the aforementioned limited volume). If you are nervous about throwing money into the mystery black hole that can be the GDN, this is also a good option (because of the aforementioned lower spend needed here). I’m not afraid to give new things a try and the appeal…

    Carrie Albright/ PPC Heroin Google- 21 readers -
  • 4 AdRoll Optimizations You Wouldn’t Expect To Work (But Do)

    … November 1, 2016 As a new AdRoll user, I have been surprised by many of the optimizations AdRoll representatives recommend. Advertisers using AdRoll must learn how to work with the platform’s algorithm in order to maximize impressions and leads. The 4 techniques listed in this post are changes to implement if you want increased traffic…

    PPC Hero- 12 readers -
  • Down The Rabbit Hole – Optimizing Programmatic Campaigns

    … the better performing device. This strategy is extremely important in the cases of brands that do not have consistent user experience across all devices. 3) Exchange Performance Reports Believe it or not, there are more ad networks than GDN. Much more! And it can be overwhelming. Programmatic platforms allow us to access all of these different sources…

    PPC Heroin Affiliate- 11 readers -
  • Mobile Display Is The Future…Know Your Ad Types!

    … available to advertise follow suit. We certainly haven’t abandoned desktop searches, but we continue hearing more about the world of search being “mobile first.” So let’s quickly take a look at where we are spending our time… Average Daily Device Usage Mobile And Display Usage Smartphones and tablets combined make up a large percentage of where we…

    PPC Hero- 18 readers -
  • Using Google Analytics To Power AdWords Campaigns

    … to “Audiences > Interests > Affinity Categories.” 3) Next, in AdWords, you will use this information from Analytics to set-up and launch your Display campaign. Choose a “Display Network Only” campaign (I chose to drive action, but adjust to your goals accordingly) Choose how to target your ads by selecting “Interest & Remarketing…

    PPC Heroin Paid Search Display Google- 20 readers -
  • 5 Ways To Improve Display Network Performance By Using Layered Targeting

    … August 29, 2016 Display campaigns can be difficult when it comes to targeting the right audience. In fact, many campaigns end up utilizing a single main targeting type such as: Keywords Topics Interests/behavior through affinity or in-market segments Managed placements These are all great strategies, but can still leave the targeting broader…

    PPC Heroin Paid Search- 20 readers -
  • How Should You Use Display Advertising?

    … is the closest thing to traditional advertising online. Display allows advertisers to use more than just text ads, like images (banner ads), audio and video (pre-roll on YouTube) to communicate a message to their audience. Display advertising often gets thrown in the same bucket as Native advertising. The difference is that native advertising is meant…

    PPC Hero- 13 readers -
  • How To Choose Your Google Display Network Audiences

    … July 7, 2016 The Google Display Network (GDN) is huge and includes more than 2 million websites and reaches more than 90% of searchers. This network is a powerful prospecting tool to help you reach customers who may be interested in your products or services. Selecting the right audience is one of the factors in setting up a successful…

    PPC Hero- 41 readers -
  • Making the Most of Display Advertising - Google Best Practices

    … on the Google Display Network. The guide touches on topics such as: Reaching the right audience at the right moment Matching the message to the moment Optimizing for performance Check out these display advertising best practices to deliver on consumers’ expectations and drive more sales for your business. Want to stay on top of even more Best Practices? Sign up to receive our monthly newsletter. Posted by Matt Lawson, Director, Performance Ads Marketing …

    Rob Newton/ Inside AdWordsin Display Google- 18 readers -
  • Google Announces Significant Change to Display Network

    … When it comes to digital advertising, there is no name bigger than Google. With millions of people relying on them for online advertising it is important to keep a close eye on all their activities. That is why the announcement from the VP of product management of the Google Display Network, Brad Bender was so important. When speaking at the SMX…

    Michael Levanduski/ KJ Rockerin Google- 13 readers -
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