Display Network

    • How to Take Your Retargeting To The Next Level

      February 22, 2017 You’ve probably heard the old adage, “If at first you don’t succeed, try again.” Well, that’s certainly true in marketing. If your customers didn’t convert the first time they visited your site, then something about your messaging obviously didn’t work for them the first time around. Fortunately, there’s a remarketing ad for that.

      PPC Heroin Paid Search How To's Retargeting- 11 readers -
    • AdWords Text Ads Automatically Changing to Responsive Ads on GDN

      March 9, 2017 If you are running standard text ads or Expanded Text Ads in AdWords Display campaigns, there is a possibility that these ads have been or will be automatically updated to responsive ads. While Google did not release an official announcement, the below alert is displayed on support page on text ads on the Display Network.

      PPC Heroin Paid Search- 13 readers -
  • The New World Of PPC Targeting

    …. The complexity is up to you – however, to stay competitive in the new world of PPC – you must use audience targeting. It’s time to throw out all your old PPC rules from the last decade. The word ‘audiences’ is no longer a word that should be used in just social, display, or TV marketing. Audience targeting allows for personalized marketing to like groups…

    PPC Heroin Affiliate Paid Search- 16 readers -
  • 60% Better CTR With Google DSK Campaigns & Other Real World Results

    … promising keywords and when you take the Content plunge, Google will pair your target with the placements that most frequently lead to post-click conversions. Like we said, the placement relevance is the promise. High quality sites for only the most conversion-minded of customers. This means we’re targeting a smaller scope of content, especially…

    Carrie Albright/ PPC Heroin Google- 18 readers -
  • 4 AdRoll Optimizations You Wouldn’t Expect To Work (But Do)

    … and decreased CPCs and CPA. 1) Update Ads Frequently It’s no surprise AdRoll recommends updating ad creative as often as possible. Any Display ads become stale to users since they are seeing the same creative day after day. Besides improving click-through-rate, updating ad creative can also lower CPCs. The AdRoll algorithm favors the most recently…

    PPC Hero- 12 readers -
  • Down The Rabbit Hole – Optimizing Programmatic Campaigns

    … October 21, 2016 Programmatic advertising has many definitions including, “automated media buying,” “tech assisted buying,” and “ai driven media buying.” To many marketers, programmatic is the holy grail of ad buying. Technology that will find their perfect audience and optimize every part of their campaign. Sounds perfect, right? To a certain…

    PPC Heroin Affiliate- 11 readers -
  • Mobile Display Is The Future…Know Your Ad Types!

    … available to advertise follow suit. We certainly haven’t abandoned desktop searches, but we continue hearing more about the world of search being “mobile first.” So let’s quickly take a look at where we are spending our time… Average Daily Device Usage Mobile And Display Usage Smartphones and tablets combined make up a large percentage of where we…

    PPC Hero- 16 readers -
  • Using Google Analytics To Power AdWords Campaigns

    … to “Audiences > Interests > Affinity Categories.” 3) Next, in AdWords, you will use this information from Analytics to set-up and launch your Display campaign. Choose a “Display Network Only” campaign (I chose to drive action, but adjust to your goals accordingly) Choose how to target your ads by selecting “Interest & Remarketing…

    PPC Heroin Paid Search Display Google- 18 readers -
  • 5 Ways To Improve Display Network Performance By Using Layered Targeting

    … August 29, 2016 Display campaigns can be difficult when it comes to targeting the right audience. In fact, many campaigns end up utilizing a single main targeting type such as: Keywords Topics Interests/behavior through affinity or in-market segments Managed placements These are all great strategies, but can still leave the targeting broader…

    PPC Heroin Paid Search- 19 readers -
  • How Should You Use Display Advertising?

    …” – this is a prime example of Native advertising. How Do Clients Use Display Advertising? You may associate Display advertising with remarketing. Though you are correct, the Display Network offers so much more. Having become more sophisticated since it’s conception, advertisers can serve up ads based on the content of a website (contextually), or behavior…

    PPC Hero- 12 readers -
  • How To Choose Your Google Display Network Audiences

    … July 7, 2016 The Google Display Network (GDN) is huge and includes more than 2 million websites and reaches more than 90% of searchers. This network is a powerful prospecting tool to help you reach customers who may be interested in your products or services. Selecting the right audience is one of the factors in setting up a successful…

    PPC Hero- 41 readers -
  • Google Announces Significant Change to Display Network

    … When it comes to digital advertising, there is no name bigger than Google. With millions of people relying on them for online advertising it is important to keep a close eye on all their activities. That is why the announcement from the VP of product management of the Google Display Network, Brad Bender was so important. When speaking at the SMX…

    Michael Levanduski/ KJ Rockerin Google- 13 readers -
  • Simplify With The Google Analytics New Display Advertiser Features

    … that allow you to use these types of features. In addition to the remarketing capabilities, you can also use: Google Display Network Impression Reporting DoubleClick Platform integrations Google Analytics Demographics and Interest Reporting However, you will need to update your privacy policy since this action changes the type of data you’re collecting…

    Amanda West Bookwalter/ PPC Heroin Google- 11 readers -
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