Display Network

    • Using Google Analytics To Power AdWords Campaigns

      September 30, 2016 All too often we tend to think of Google Analytics and Google AdWords separately, when in reality, we need to be using them together. The amount of information that can be gathered from both platforms could lead to “analysis paralysis” but, when used correctly, you can optimize your campaigns to perform that much better.

      PPC Heroin Paid Search Display Google- 13 readers -
    • Mobile Display Is The Future…Know Your Ad Types!

      October 20, 2016 3 out of 4 people will access the internet using a mobile phone by the end of 2016. That equates to 2.5 billion people worldwide and is expected to grow by 86% by 2020. If you need more stats read the comprehensive research performed by eMarketer. As devices continue to become more advanced, mobile trends and methods available to advertise follow suit.

      PPC Hero- 6 readers -
    • How To Improve AdWords Remarketing Performance With Advanced Strategies

      September 28, 2016 Last month, I discussed how to advance your Display strategies with layered targeting, so I thought I would continue the series with how to improve remarketing performance through advanced strategies and layering. Remarketing has been a typical paid advertising strategy for a long time, but over the years, has been reshaped by new ad types, analytics int ...

      PPC Heroin Paid Search How To's- 10 readers -
  • Down The Rabbit Hole – Optimizing Programmatic Campaigns

    October 21, 2016 Programmatic advertising has many definitions including, “automated media buying,” “tech assisted buying,” and “ai driven media buying.” To many marketers, programmatic is the holy grail of ad buying. Technology that will find their perfect audience and optimize every part of their campaign. Sounds perfect, right? To a certain extent, this is true.

    PPC Hero- 6 readers -
  • 5 Ways To Improve Display Network Performance By Using Layered Targeting

    … August 29, 2016 Display campaigns can be difficult when it comes to targeting the right audience. In fact, many campaigns end up utilizing a single main targeting type such as: Keywords Topics Interests/behavior through affinity or in-market segments Managed placements These are all great strategies, but can still leave the targeting broader…

    PPC Heroin Paid Search- 10 readers -
  • How Should You Use Display Advertising?

    … July 29, 2016 Working at an agency, we hear similar questions from clients on a regular basis, especially those who are new to PPC and the paid advertising world. One question we hear often is “How do your other clients use Display Advertising?” and is usually followed by “What kind of results can we expect?” Display advertising…

    PPC Hero- 9 readers -
  • How To Choose Your Google Display Network Audiences

    … July 7, 2016 The Google Display Network (GDN) is huge and includes more than 2 million websites and reaches more than 90% of searchers. This network is a powerful prospecting tool to help you reach customers who may be interested in your products or services. Selecting the right audience is one of the factors in setting up a successful…

    PPC Hero- 37 readers -
  • Google Announces Significant Change to Display Network

    … When it comes to digital advertising, there is no name bigger than Google. With millions of people relying on them for online advertising it is important to keep a close eye on all their activities. That is why the announcement from the VP of product management of the Google Display Network, Brad Bender was so important. When speaking at the SMX…

    Michael Levanduski/ KJ Rockerin Google- 9 readers -
  • Simplify With The Google Analytics New Display Advertiser Features

    … that allow you to use these types of features. In addition to the remarketing capabilities, you can also use: Google Display Network Impression Reporting DoubleClick Platform integrations Google Analytics Demographics and Interest Reporting However, you will need to update your privacy policy since this action changes the type of data you’re collecting…

    Amanda West Bookwalter/ PPC Heroin Google- 11 readers -
  • Be Smarter About Your Display Network Placements

    … Are you new to running campaigns on the Google Display Network (GDN)? Looking for a way to optimize your automatic placements campaign? Thinking managed placements is the way to go? Here’s something to keep in mind as you continue to develop a strong presence on the Display Network. Setting up Keyword Contextual Targeting campaigns on the GDN…

    PPC Heroin Google- 9 readers -
  • Determining The Most Impactful Ad Types

    …! Social Ads Social platforms such as Facebook, Twitter and LinkedIn are becoming increasingly significant. According to the survey, 57% fewer people said that social ads were unimportant compared to 2013. Important Factors With Social Ads Content: Reframe content to suit your audience. Each time you post a piece of content slightly reframe…

    PPC Heroin Social Paid Search Display Twitter- 5 readers -
  • Moving Beyond Keyword Targeting In 2015

    … Series week continues at PPC Hero as we try to write about the same topic every day. This week’s topic is predictions for 2015. When I’m asked to think about 2015, the first area I assess is how keyword targeting seems like it’s becoming less relevant, and there are so many new alternatives to targeting ads. I fully expect all the new features…

    Amanda West Bookwalter/ PPC Hero- 7 readers -
  • New Scripts! Enhanced Monthly Budget Projections and Display Audit

    … placements can help identify which placements to pause. Cut CPA and quickly identify non-converting placements. Why we love it: Set your CPA and quickly check your display placements, and outputs Cost, Conversion, View Through Conversions (or VTC), and places any over CPA limits into a spreadsheet. These scripts are only available with a Hero Pro…

    Jeremy Page/ PPC Heroin Paid Search- 15 readers -
  • 10 Ways To Grow Your PPC Account – New Whitepaper!

    … Pay-per-click advertising can be one of the most effective and efficient marketing channels for driving conversions, traffic, leads and revenue. Once advertisers have had a taste, they are always looking for more ways to grow their market reach in the digital paid-per-click space. In this whitepaper, we cover 10 ways to grow your PPC program…

    Jamie Newton/ PPC Heroin Social Paid Search Facebook- 3 readers -
  • What To Do When Your Display Campaign Loses Volume

    Display campaigns can be a great source of leads, but they can also be a bit tricky to control. Websites on the Google Display Network can change something about the content of their site, or which ad formats they allow to show on their site, causing a change in traffic for your campaign. So you’re running a display campaign that’s bringing in a substantial amount of leads.

    Rachael Law/ PPC Hero- 1 readers -
  • Google AdSense: Monetize Content and Add Value

    … Looking to earn revenue from your content? Google’s AdSense program provides site owners a way to display Google AdWords ads and earn a percentage of revenue. For AdWords advertisers, AdSense is the basis for Display Network ads. In other words, Display Network ads are placed on sites that have signed up for AdSense. Ads can be customized…

    Jeff Baum/ PPC Heroin Paid Search Content Google YouTube- 2 readers -
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