Display Network

  • 4 AdRoll Optimizations You Wouldn’t Expect To Work (But Do)

    … November 1, 2016 As a new AdRoll user, I have been surprised by many of the optimizations AdRoll representatives recommend. Advertisers using AdRoll must learn how to work with the platform’s algorithm in order to maximize impressions and leads. The 4 techniques listed in this post are changes to implement if you want increased traffic…

    PPC Hero- 9 readers -
  • Down The Rabbit Hole – Optimizing Programmatic Campaigns

    … October 21, 2016 Programmatic advertising has many definitions including, “automated media buying,” “tech assisted buying,” and “ai driven media buying.” To many marketers, programmatic is the holy grail of ad buying. Technology that will find their perfect audience and optimize every part of their campaign. Sounds perfect, right? To a certain…

    PPC Heroin Affiliate- 8 readers -
  • Mobile Display Is The Future…Know Your Ad Types!

    … available to advertise follow suit. We certainly haven’t abandoned desktop searches, but we continue hearing more about the world of search being “mobile first.” So let’s quickly take a look at where we are spending our time… Average Daily Device Usage Mobile And Display Usage Smartphones and tablets combined make up a large percentage of where we…

    PPC Hero- 8 readers -
  • Using Google Analytics To Power AdWords Campaigns

    …. Lately, I have been writing about Display advertising. Today, you’ll see how to pull audiences from Google Analytics to make for better targeted and more successful Display campaign. When AdWords and Analytics are used correctly, you can optimize your campaigns for better performance. Click To Tweet Recently, a B2B client with a specific niche…

    PPC Heroin Paid Search Display Google- 13 readers -
  • How To Improve AdWords Remarketing Performance With Advanced Strategies

    September 28, 2016 Last month, I discussed how to advance your Display strategies with layered targeting, so I thought I would continue the series with how to improve remarketing performance through advanced strategies and layering. Remarketing has been a typical paid advertising strategy for a long time, but over the years, has been reshaped by new ad types, analytics int ...

    PPC Hero- 10 readers -
  • 5 Ways To Improve Display Network Performance By Using Layered Targeting

    … August 29, 2016 Display campaigns can be difficult when it comes to targeting the right audience. In fact, many campaigns end up utilizing a single main targeting type such as: Keywords Topics Interests/behavior through affinity or in-market segments Managed placements These are all great strategies, but can still leave the targeting broader…

    PPC Heroin Paid Search- 12 readers -
  • How Should You Use Display Advertising?

    …” – this is a prime example of Native advertising. How Do Clients Use Display Advertising? You may associate Display advertising with remarketing. Though you are correct, the Display Network offers so much more. Having become more sophisticated since it’s conception, advertisers can serve up ads based on the content of a website (contextually), or behavior…

    PPC Hero- 10 readers -
  • How To Choose Your Google Display Network Audiences

    … July 7, 2016 The Google Display Network (GDN) is huge and includes more than 2 million websites and reaches more than 90% of searchers. This network is a powerful prospecting tool to help you reach customers who may be interested in your products or services. Selecting the right audience is one of the factors in setting up a successful…

    PPC Hero- 38 readers -
  • Google Announces Significant Change to Display Network

    … When it comes to digital advertising, there is no name bigger than Google. With millions of people relying on them for online advertising it is important to keep a close eye on all their activities. That is why the announcement from the VP of product management of the Google Display Network, Brad Bender was so important. When speaking at the SMX…

    Michael Levanduski/ KJ Rockerin Google- 10 readers -
  • [New Whitepaper!] Getting Started with Display Advertising: 6 Things You Should Know

    …) prior to a user showing intent with a search. In the whitepaper, we’ll discuss why you should do Display Advertising and the 6 things you should know as you get started. In this Whitepaper we’ll discuss: The difference in strategies when considering budgetHow to exclude mobile apps quickly and easilyAnalyzing using images ads versus text adsLooking at remarketing performance differently than non-remarketingMay 28, 2015…

    Jamie Newton/ PPC Heroin Display- 6 readers -
  • Simplify With The Google Analytics New Display Advertiser Features

    … that allow you to use these types of features. In addition to the remarketing capabilities, you can also use: Google Display Network Impression Reporting DoubleClick Platform integrations Google Analytics Demographics and Interest Reporting However, you will need to update your privacy policy since this action changes the type of data you’re collecting…

    Amanda West Bookwalter/ PPC Heroin Google- 11 readers -
  • Be Smarter About Your Display Network Placements

    … Are you new to running campaigns on the Google Display Network (GDN)? Looking for a way to optimize your automatic placements campaign? Thinking managed placements is the way to go? Here’s something to keep in mind as you continue to develop a strong presence on the Display Network. Setting up Keyword Contextual Targeting campaigns on the GDN…

    PPC Heroin Google- 10 readers -
  • Determining The Most Impactful Ad Types

    … websites. Important Factors With Display Ads Placements: The most common Display Network option is to let your ads be automatically placed on sites based upon your targeting selections, however, if there are highly relevant or top converting domains, advertisers can add these specific sites as managed placements. Image Ads: Advertisers can get…

    PPC Heroin Social Paid Search Display Twitter- 6 readers -
  • Moving Beyond Keyword Targeting In 2015

    … lawyer client whose average Search CPC is $12.68 while the average Display CPC is $1.79. Feed-Based Advertising Google Shopping, Bing PLAs, and comparison-shopping sites like Shopping.com all use a product feed to dynamically create ads based on search queries. This structure creates a highly relevant experience for the user, and lets them see…

    Amanda West Bookwalter/ PPC Hero- 7 readers -
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