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February 24th, 2015 John Lee Posted in Display Networks, Facebook Ads, Google AdWords, LinkedIN Ads, Twitter Ads | No Comments » As digital advertising professionals, we are immersed in a wide world of ad types. Many of us started off as PPC-only practitioners where text ads ruled the day. No images. No mess. No fuss.
… November 24th, 2014 Amy Bishop Posted in Display Networks, Google AdWords | No Comments » Some of you may have noticed a new display campaign set-up functionality in AdWords. This functionality has only rolled out to a subset of advertisers and isn’t yet documented in the AdWords help section, making the details around this new set-up pretty…
… The Google Display Network can be a really messy place, especially if you’ve got multiple campaigns and targeting options bidding on automatic placements. Odds are you’ll end up showing ads from multiple campaigns/targeting types on the same sites across the GDN. Although this might not seem like a massive problem, there’s most likely a best…