Display Targeting

  • Do Your Campaigns Target “Search & Display Networks”?

    … Segmenting search and display campaigns is a basic best practice that we are taught as PPC fledglings. However, I am guilty of having a campaign or two that targets both "Search & Display Networks". I can give you a list of excuses. The campaign is hitting goals, it doesn't spend much or there have been other parts of the account…

    Kristina Mclane/ PPC Heroin Paid Search- 21 readers -
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