Disruption

  • Modern marketing: are you a leader or a follower?

    … We are going through massive disruption in the media world. From my perspective there has never been a more exciting time to be involved in this space. Traditional media is under threat. Newspapers are laying off teams of journalists, advertisers are reallocating budgets and the paying customer has found an alternative – free online news, any…

    Lush Digital- 14 readers -
  • Why retail needs to prepare for digital transformation

    … Digital transformation is disrupting industries whether we like it or not. But is the retail sector as prepared for this as it needs to be? ClickZ Intelligence’s most recently published report The Pulse of Digital Transformation suggests not. It found that in a survey of more than 400 US readers, just 26% of retail and e-commerce specialists had…

    Search Engine Watchin Social- 23 readers -
  • Getting Attention: The Science of Being Captivating Online

    … not just playing a game for a little while. It’s going back and buying the next game and the game after that. Listen to the show to hear more examples of automacity. How marketers use triggers Ben says disruption is a powerful tool for capturing short attention, since we pay attention to things that are out of place. When we were hunter…

    Michael Stelzner/ Social Media Examiner- 40 readers -
  • Highlights from Mozcon: The Macro Trends You Need to Know

    …, on day three, Mig Reyes from Basecamp gave one of the more inspirational talks entitled “Upside Down and Inside Out” where he discussed how important it is to get outside of your own head and experiment sometimes. Over-thinking things can often smother creativity, and creativity is vital to any marketing endeavor. As Reyes said, we need to “Spend…

    Danielle Look/ Relevancein SEO Content- 21 readers -