Disruption

  • Modern marketing: are you a leader or a follower?

    … We are going through massive disruption in the media world. From my perspective there has never been a more exciting time to be involved in this space. Traditional media is under threat. Newspapers are laying off teams of journalists, advertisers are reallocating budgets and the paying customer has found an alternative – free online news, any…

    Lush Digital- 13 readers -
  • Why retail needs to prepare for digital transformation

    … Digital transformation is disrupting industries whether we like it or not. But is the retail sector as prepared for this as it needs to be? ClickZ Intelligence’s most recently published report The Pulse of Digital Transformation suggests not. It found that in a survey of more than 400 US readers, just 26% of retail and e-commerce specialists had…

    Search Engine Watchin Social- 12 readers -
  • Getting Attention: The Science of Being Captivating Online

    … discovered three stages of attention: immediate, short and long attention. Immediate attention. This is the immediate and automatic reaction people have to certain sights, sounds and stimuli. When people hear a gunshot they duck, which is an automatic reaction to protect themselves. There’s a lot of fascinating science on how that works and why…

    Michael Stelzner/ Social Media Examiner- 22 readers -
  • Highlights from Mozcon: The Macro Trends You Need to Know

    … colleagues upon their return to the office. I asked them to tell me about their single biggest highlight or major takeaway from the event. While their specific replies were all different, a few macro trends emerged. Andy Stuckey, Senior Digital Marketing Consultant The message of this year’s conference was humble, yet powerful – disruption…

    Danielle Look/ Relevancein SEO Content- 15 readers -
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