Disruption

  • Modern marketing: are you a leader or a follower?

    … We are going through massive disruption in the media world. From my perspective there has never been a more exciting time to be involved in this space. Traditional media is under threat. Newspapers are laying off teams of journalists, advertisers are reallocating budgets and the paying customer has found an alternative – free online news, any…

    Lush Digital- 14 readers -
  • Why retail needs to prepare for digital transformation

    … a formal plan in place for digital transformation. Financial service providers fared comparatively better, with 56% reporting that they had a formal digital transformation plan in position. But ClickZ’s ‘Innovation in Retail Banking’ report illustrates just how much the digital disruptions taking place in the financial sector will affect retail…

    Search Engine Watchin Social- 14 readers -
  • Getting Attention: The Science of Being Captivating Online

    … not just playing a game for a little while. It’s going back and buying the next game and the game after that. Listen to the show to hear more examples of automacity. How marketers use triggers Ben says disruption is a powerful tool for capturing short attention, since we pay attention to things that are out of place. When we were hunter…

    Michael Stelzner/ Social Media Examiner- 28 readers -
  • Highlights from Mozcon: The Macro Trends You Need to Know

    … colleagues upon their return to the office. I asked them to tell me about their single biggest highlight or major takeaway from the event. While their specific replies were all different, a few macro trends emerged. Andy Stuckey, Senior Digital Marketing Consultant The message of this year’s conference was humble, yet powerful – disruption…

    Danielle Look/ Relevancein SEO Content- 16 readers -