Disruption

  • Modern marketing: are you a leader or a follower?

    … We are going through massive disruption in the media world. From my perspective there has never been a more exciting time to be involved in this space. Traditional media is under threat. Newspapers are laying off teams of journalists, advertisers are reallocating budgets and the paying customer has found an alternative – free online news, any…

    Lush Digital- 14 readers -
  • Why retail needs to prepare for digital transformation

    … Digital transformation is disrupting industries whether we like it or not. But is the retail sector as prepared for this as it needs to be? ClickZ Intelligence’s most recently published report The Pulse of Digital Transformation suggests not. It found that in a survey of more than 400 US readers, just 26% of retail and e-commerce specialists had…

    Search Engine Watchin Social- 13 readers -
  • Getting Attention: The Science of Being Captivating Online

    … and business owners discover what works with social media marketing. In this episode I interview Ben Parr, the former co-editor for Mashable. He’s also the co-founder of DominateFund—invest in great companies. His new book is called Captivology: The Science of Capturing People’s Attention. Ben will explore the science of getting attention…

    Michael Stelzner/ Social Media Examiner- 28 readers -
  • Highlights from Mozcon: The Macro Trends You Need to Know

    … and song, you’d blame the ice cream man for not meeting his customers’ needs. In his talk, Wil Reynolds of Seer Interactive had a great quote: “It’s important to remember that marketing doesn’t fix – it amplifies. If there’s a problem, it’ll amplify it. If your product is great, it’ll amplify it.” Amazon learned this the hard way on Prime Day. Many…

    Danielle Look/ Relevancein SEO Content- 16 readers -