Distracted Viewers

  • Harnessing the Era of the Distracted Viewer

    … connection, which they usually get from their cable providers. Netflix and HBO Go are two good examples of OTT providers, with CBS, Showtime and Lifetime all recently announcing the introduction of their own OTT video services. Millennials are a particularly large target for today’s advertisers—and one that’s not always easy to pinpoint, hit and engage…

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