Divisible Content

  • What Journalists Can Learn From Marketers

    … After returning from Content Marketing World, Contently editor-in-chief Joe Lazauskas wrote a piece addressing the tension between the two ideological camps in branded content: journalists vs. marketers. Immigrants to content marketing from the journalism world push for more editorial content, emphasizing quality and creative, while those…

    The Content Strategist- 14 readers -
  • What the Avengers Can Teach Us about Divisible Content

    … billion worldwide, but have also become an incredibly effective blueprint that can help anyone who works in media. Part of Marvel’s success comes down to two concepts that are becoming prevalent in content marketing: additive and divisible content. For those unfamiliar with the concepts: Additive content combines previously published stories…

    Relevance- 1027 readers -
  • What the Avengers Can Teach Us About Divisible Content

    … billion worldwide, but have also become the incredibly effective blueprint that can help anyone who works in media. Part of Marvel’s success comes down to two concepts that are becoming prevalent in content marketing: additive and divisible content. For those unfamiliar with the concepts: Additive content combines previously published stories…

    The Content Strategist- 16 readers -