Divisible Content

  • What Journalists Can Learn From Marketers

    … After returning from Content Marketing World, Contently editor-in-chief Joe Lazauskas wrote a piece addressing the tension between the two ideological camps in branded content: journalists vs. marketers. Immigrants to content marketing from the journalism world push for more editorial content, emphasizing quality and creative, while those…

    The Content Strategist- 16 readers -
  • What the Avengers Can Teach Us about Divisible Content

    … When you think of crafting a content strategy, you may break out a whiteboard and start brainstorming topics that appeal to your audience. Or you could watch The Avengers. That’s not just an excuse to avoid the daunting task of building a strategy from scratch. In the past decade, films from the Marvel universe have not only raked in over $10…

    Relevance- 1031 readers -
  • What the Avengers Can Teach Us About Divisible Content

    … billion worldwide, but have also become the incredibly effective blueprint that can help anyone who works in media. Part of Marvel’s success comes down to two concepts that are becoming prevalent in content marketing: additive and divisible content. For those unfamiliar with the concepts: Additive content combines previously published stories…

    The Content Strategist- 16 readers -
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