• 38 Email Marketing Mistakes to Check Before Clicking Send

    … and spelling issues? How about tone of voice? Strong CTAs – make your Calls-to-Action stand out on mobile or desktop! FNAME – if you don’t have names for all your subscribers, don’t address them! Or use logic to. Merge Fields – test all your data before sending otherwise mapping and dynamic content will emberass you. Backgrounds – test backgrounds…

    Douglas Karr/ Marketing Technology Blogin EMail- 15 readers -
  • The History of Email

    … 44 years ago, Raymond Tomlinson was working on ARPANET (the U.S. Government’s precursor to the publicly available Internet), and invented email. It was a pretty big deal because up until that point, messages could only be sent and read on the same computer. This allowed a user and a destination separated by the & symbol. When he showed…

    Douglas Karr/ Marketing Technology Blogin EMail- 11 readers -
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