• The History of Email and Email Design

    … 44 years ago, Raymond Tomlinson was working on ARPANET (the U.S. Government’s precursor to the publicly available Internet), and invented email. It was a pretty big deal because up until that point, messages could only be sent and read on the same computer. This allowed a user and a destination separated by the & symbol. When he showed…

    Douglas Karr/ Marketing Technology Blogin EMail- 19 readers -
  • Monday Catch-up: Consumers Prefer Email, Boosting SEO & Understanding DMARC

    … suggestions for using email to improve SEO include making generous use of inbound links, promoting content with newsletters and using “valuable offers” to foster engagement. In addition, he advises email marketers to “measure everything” and cautions against purchasing subscribers and spamming customers. Authentication: How DMARC protects brands Most email…

    Movable Ink Blogin SEO EMail- 10 readers -
  • Return Path vs 250ok: Email Deliverability Software and Services

    … an alert and how that alert is delivered (e.g., email, SMS). Considering the exponential growth of spam and phishing attempts, and Gmail’s recent reaction, it was a good move for 250ok to include their DMARC dashboard within Reputation Informant. You can use the “observation mode” and the software will analyze compliance and suggest corrective action…

    Douglas Karr/ Marketing Technology Blog- 49 readers -
  • 38 Email Marketing Mistakes to Check Before Clicking Send

    … and spelling issues? How about tone of voice? Strong CTAs – make your Calls-to-Action stand out on mobile or desktop! FNAME – if you don’t have names for all your subscribers, don’t address them! Or use logic to. Merge Fields – test all your data before sending otherwise mapping and dynamic content will emberass you. Backgrounds – test backgrounds…

    Douglas Karr/ Marketing Technology Blogin EMail- 23 readers -
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