• Monday Catch-up: Consumers Prefer Email, Boosting SEO & Understanding DMARC

    … suggestions for using email to improve SEO include making generous use of inbound links, promoting content with newsletters and using “valuable offers” to foster engagement. In addition, he advises email marketers to “measure everything” and cautions against purchasing subscribers and spamming customers. Authentication: How DMARC protects brands Most email…

    Movable Ink Blogin SEO EMail- 10 readers -
  • 38 Email Marketing Mistakes to Check Before Clicking Send

    … placement. Domain – send from and maintain a good email domain so you can build your reputation (along with your IP). SPF – Sender Policy Framework configuration is a must so ISPs can ISPs can authenticate and will receive your emails. DKIM – DomainKeys Identified Mail lets an organization take responsibility for a message that is in transit…

    Douglas Karr/ Marketing Technology Blogin EMail- 16 readers -
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