• The History of Email and Email Design

    … 44 years ago, Raymond Tomlinson was working on ARPANET (the U.S. Government’s precursor to the publicly available Internet), and invented email. It was a pretty big deal because up until that point, messages could only be sent and read on the same computer. This allowed a user and a destination separated by the & symbol. When he showed…

    Douglas Karr/ Marketing Technology Blogin EMail- 23 readers -
  • Monday Catch-up: Consumers Prefer Email, Boosting SEO & Understanding DMARC

    Welcome to the work week, marketers! Let’s get right to it with some email-marketing related news. Survey shows consumers prefer to hear from brands by email A recent survey indicates that consumers haven’t tired of their relationship with email – on the contrary, they are checking it “constantly” (primarily on smartphones), spending more time on it than last year, and strongly ...

    Movable Ink Blog- 12 readers -
  • Return Path vs 250ok: Email Deliverability Software and Services

    … an alert and how that alert is delivered (e.g., email, SMS). Considering the exponential growth of spam and phishing attempts, and Gmail’s recent reaction, it was a good move for 250ok to include their DMARC dashboard within Reputation Informant. You can use the “observation mode” and the software will analyze compliance and suggest corrective action…

    Douglas Karr/ Marketing Technology Blog- 56 readers -
  • 38 Email Marketing Mistakes to Check Before Clicking Send

    …. DMARC – DMARC is the latest authentication model to provide ISPs with the tools they need to let your email through. Feedback Loops – make sure you have feedback implemented so that information from the ISP can be reported back to your ESP for improved email deliverability. Subscription Checks Subscriber management is an essential component…

    Douglas Karr/ Marketing Technology Blogin EMail- 24 readers -
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