• GDPR is coming, and many U.S. ad tech firms aren’t ready

      In the lead-up to Dmexco in Cologne, Germany, which brings together the world’s ad tech decision-makers, the elephant in the room is the implementation of European Union rules on data protection that will become enforceable in less than a year. For many visiting American executives, the drumbeat of warnings could serve as a wake-up call of sorts.

      Digiday- 27 readers -
    • ‘It’s the gut of ad tech’: Inside the rise of Dmexco

      Once a well-kept secret among German media and ad tech executives, Dmexco has evolved into a sprawling monster of a trade show, the tentpole, global event in the digital marketing calendar. With just 14,200 attendees in its first year in 2009, the Cologne, Germany, event now draws more than 50,000 people from around the world and takes a sizable bite of ad tech’s marketing budget.

      Digiday- 26 readers -
    • ‘I just wanted to organize this mess’: An oral history of the Lumascape

      Whether they’re listening to a panel, chatting in the hallways or sitting in an airplane on their way to Cologne, Germany, Dmexco attendees will be bombarded by the Lumascape this week. The Lumascape is a series of charts that organize the madness of ad tech by grouping together similar companies on a single page.

      Digiday- 18 readers -
  • Blockchain, buzzwords and booths: Digiday’s 2017 Dmexco awards

    … As the sun sets on the digital advertising industry’s favorite trade show Dmexco this year, it’s important to absorb the excited clamor and ad tech earnestness with a heavy pinch of salt. Digiday has just the ticket for attendees reeling from the two-day bonanza. Below is a list of who we think are the real Dmexco award winners: Most bizarre ad…

    Digiday- 20 readers -
  • Overheard at Dmexco: Ad tech vendors are ‘selling fear’

    … it could quite easily do. Amazon [is] saying, ‘We’re not trying to be a media owner and take ad spend away from other publishers’; they’re a retailer at heart.” “Because the agencies now have to pay €100 [$119] for [Dmexco] tickets, it cuts the tire kickers out of the mix and the people that are just coming around looking for free swag…

    Digiday- 20 readers -
  • Sign of the times: Marketers flock to Dmexco for direct deals with ad tech

    … Advertisers may be hard to come by in the crowded halls of Dmexco, but those present are looking to build direct relationships with ad tech vendors, which agencies once did on advertisers’ behalf. Gauging whether marketers are out en masse at the Koelnmesse in Cologne, Germany, is like trying to see how much of your marketing budget actually…

    Digiday- 18 readers -
  • European broadcasters form combined programmatic video exchange to rival duopoly

    … European broadcasters continue to square off with the Facebook-Google duopoly. German broadcaster ProSiebenSat.1, France’s TF1 and Italy’s Mediaset took to Dmexco this week to unveil a combined programmatic video marketplace that they believe has the scale to counter the creeping threat of Facebook and Google’s attempts to get at TV ad budgets…

    Digiday- 11 readers -
  • How ad industry vets tackle Dmexco

    … Digital marketing’s global tentpole event Dmexco begins next week, and more than 50,000 people from around the world will descend on Cologne, Germany, for a whirlwind of meetings, networking, panels and presentations, along with heavy consumption of beer, bratwurst and pork knuckles. We asked Dmexco veterans to share their best hacks…

    Digidayin How To's- 16 readers -
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