Dmp

    • 3 Areas of Change for Demand-Side Platforms in 2017

      It is safe to say that 2016 became the post queries per second (QPS) era for Demand-Side Platforms (DSP) and cross-channel media buying solutions. Whether a DSP can drive visibility of 500,000 impressions/second or 3 million impressions/second, the availability for purchase became less of a competitive differentiator across all cross-channel media buying platforms.

      Marketing Technology Blog- 20 readers -
  • 3 Areas of Change for Demand-Side Platforms in 2017

    …-type solution. We will see big Fortune 1000 companies become more sophisticated at programmatic and start to adapt their DSPs with a proprietary machine learning tool that is adjusted to ingest a variety of first-party data. Capturing Data Fortune 1000 brands are also starting to mature in the way they capture big data – implementing software…

    Marketing Technology Blog- 19 readers -
  • Balloons, Bubble Gum, and Martech: Which One Doesn’t Belong?

    … to address their unique needs, wants, and desires. There is no room for a one-size-fits-all approach to marketing today, which means there’s no room for a one-size-fits-all approach to marketing technology. Marketers looking to take a cross-functional approach to customer engagement need to work with marketing technology vendors that have an interoperability strategy such as enabling an open-garden approach to integration. That’s how marketing ROI will expand right along with a growing martech stack. © 2016 DK New Media. …

    Marketing Technology Blog- 17 readers -
  • The Myth of the DMP in Marketing

    … Data Management Platforms (DMPs) came on the scene a few years ago and are seen by many as the savior of marketing. Here, they say, we can have the “golden record” for our customers. In the DMP, vendors promise that you can collect all the information you need for a 360-degree view of the customer. The only problem — it’s just not true. Gartner…

    Marketing Technology Blog- 14 readers -
  • The Future of Analytics – Ask the Experts

    … what we want them to do for us. James Cornwall – The Future of DMP & Customer As head of members, insights and analytics for Zipcar International. James is responsible for Zipcars global measurement and performance worldwide. In his role he is leading the measurement strategy and optimisation framework to drive international business customer…

    Samantha Noble/ State of Digital- 23 readers -
  • I Wish Marketers Would Stop Saying This…

    … a whitepaper and infographic and 0% registered and downloaded the whitepaper and 100% registered to view the infographic. I absolutely love when we meet teams that counter the status quo and test something like this. It’s so important that we, as marketers, go against our natural bias or areas of comfort and do our due diligence to test every scenario…

    Douglas Karr/ Marketing Technology Blogin EMail- 7 readers -
  • One Tech Stack To Rule Them All: Potential Programmatic Pitfalls

    … a nice little line item in an Excel spreadsheet. Everything looks nice and neat. But just because sticking vendors into tidy little boxes makes things more straightforward for the agency, it doesn't mean that's the best approach. The problem with pigeonholing vendors is that, if you're doing it right, programmatic marketing can't be broken down…

    Dax Hamman/ Marketing Landin Display- 19 readers -
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  • Don’t believe (all) the martech hypeDon’t believe (all) the martech hype
    While advances in marketing technology can help you discover, track and engage customers in new ways, don’t be fooled into thinking martech is the silver bullet for all your marketing needs.