Dmp

  • 3 Areas of Change for Demand-Side Platforms in 2017

    …, custom built bidders for programmatic display, proprietary algorithms, and improved integration with marketing technology stacks – such as IBM Unica and Adobe Neolane – do not even scratch the surface of potential developments for DSPs. These are just some of the themes that have the ability to become differentiators for AdTech companies. Today…

    Marketing Technology Blog- 26 readers -
  • 3 Areas of Change for Demand-Side Platforms in 2017

    …, custom built bidders for programmatic display, proprietary algorithms, and improved integration with marketing technology stacks – such as IBM Unica and Adobe Neolane – do not even scratch the surface of potential developments for DSPs. These are just some of the themes that have the ability to become differentiators for AdTech companies. Today…

    Marketing Technology Blog- 27 readers -
  • Balloons, Bubble Gum, and Martech: Which One Doesn’t Belong?

    … to address their unique needs, wants, and desires. There is no room for a one-size-fits-all approach to marketing today, which means there’s no room for a one-size-fits-all approach to marketing technology. Marketers looking to take a cross-functional approach to customer engagement need to work with marketing technology vendors that have an interoperability strategy such as enabling an open-garden approach to integration. That’s how marketing ROI will expand right along with a growing martech stack. © 2016 DK New Media. …

    Marketing Technology Blog- 26 readers -
  • The Myth of the DMP in Marketing

    … Data Management Platforms (DMPs) came on the scene a few years ago and are seen by many as the savior of marketing. Here, they say, we can have the “golden record” for our customers. In the DMP, vendors promise that you can collect all the information you need for a 360-degree view of the customer. The only problem — it’s just not true. Gartner…

    Marketing Technology Blog- 28 readers -
  • The Future of Analytics – Ask the Experts

    … what we want them to do for us. James Cornwall – The Future of DMP & Customer As head of members, insights and analytics for Zipcar International. James is responsible for Zipcars global measurement and performance worldwide. In his role he is leading the measurement strategy and optimisation framework to drive international business customer…

    Samantha Noble/ State of Digital- 31 readers -
  • I Wish Marketers Would Stop Saying This…

    … is harder to find than tools. Having marketing analysts that are able to properly test, measure and make assumptions is getting harder than ever. ReachForce Interview We’re working with consulting companies like Perscio, who are developing amazingly accurate models for predictive analysis that marketers will be able to use to better understand…

    Douglas Karr/ Marketing Technology Blogin EMail- 7 readers -
  • One Tech Stack To Rule Them All: Potential Programmatic Pitfalls

    … Agencies tend to pigeonhole programmatic vendors. Some vendors are used for specific goals such as prospecting, others for specific tactics (site retargeting, etc.), and still others for the third-party data they can provide. There's a certain logic to the approach. It makes it easier for agencies to keep things simple. Every vendor gets…

    Dax Hamman/ Marketing Landin Display- 31 readers -
Get the top posts daily into your mailbox!
More from around the web
  • Don’t believe (all) the martech hypeDon’t believe (all) the martech hype
    While advances in marketing technology can help you discover, track and engage customers in new ways, don’t be fooled into thinking martech is the silver bullet for all your marketing needs.