Dmp

  • 3 Areas of Change for Demand-Side Platforms in 2017

    … it in real-time to drive cross-channel marketing is always a challenge. Typically, most brands understand the importance of first-party data. This part and have been advancing through this space throughout the past few years. It also stands as proof of how crucial this is for Data Management Platforms (DMP), audience tools and data sources leveraged…

    Marketing Technology Blog- 20 readers -
  • 3 Areas of Change for Demand-Side Platforms in 2017

    … it in real-time to drive cross-channel marketing is always a challenge. Typically, most brands understand the importance of first-party data. This part and have been advancing through this space throughout the past few years. It also stands as proof of how crucial this is for Data Management Platforms (DMP), audience tools and data sources leveraged…

    Marketing Technology Blog- 20 readers -
  • Balloons, Bubble Gum, and Martech: Which One Doesn’t Belong?

    … Unlike balloons and bubble gum, MarTech won’t burst when extended to what seems like a breaking point. Instead, the MarTech industry will continue to shift and stretch and adjust to change and innovation—just as it’s done over the past several years. It may seem that the industry’s current growth is unsustainable. Many have asked whether…

    Marketing Technology Blog- 18 readers -
  • The Myth of the DMP in Marketing

    … Data Management Platforms (DMPs) came on the scene a few years ago and are seen by many as the savior of marketing. Here, they say, we can have the “golden record” for our customers. In the DMP, vendors promise that you can collect all the information you need for a 360-degree view of the customer. The only problem — it’s just not true. Gartner…

    Marketing Technology Blog- 17 readers -
  • The Future of Analytics – Ask the Experts

    … what we want them to do for us. James Cornwall – The Future of DMP & Customer As head of members, insights and analytics for Zipcar International. James is responsible for Zipcars global measurement and performance worldwide. In his role he is leading the measurement strategy and optimisation framework to drive international business customer…

    Samantha Noble/ State of Digital- 24 readers -
  • I Wish Marketers Would Stop Saying This…

    … is harder to find than tools. Having marketing analysts that are able to properly test, measure and make assumptions is getting harder than ever. ReachForce Interview We’re working with consulting companies like Perscio, who are developing amazingly accurate models for predictive analysis that marketers will be able to use to better understand…

    Douglas Karr/ Marketing Technology Blogin EMail- 7 readers -
  • One Tech Stack To Rule Them All: Potential Programmatic Pitfalls

    … the grill section at Sam's Club. This is prospecting because the Sam's Club customers haven't been to Walmart.com; but it's also, in essence, cross-site retargeting. And if you've got one vendor focused exclusively on retargeting and another exclusively on prospecting, you're going to lose the chance to acquire these customers. When Search…

    Dax Hamman/ Marketing Landin Display- 23 readers -
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