Dmp

  • The Myth of the DMP in Marketing

    … defines a DMP as Software that ingests data from multiple sources (such as internal CRM systems and external vendors) and makes it available to marketers to build segments and targets. It happens that a number of DMP vendors make up the core of Gartner’s Magic Quadrant for Digital Marketing Hubs (DMH). Gartner analysts anticipate over the next…

    Marketing Technology Blog- 11 readers -
  • The Future of Analytics – Ask the Experts

    … what we want them to do for us. James Cornwall – The Future of DMP & Customer As head of members, insights and analytics for Zipcar International. James is responsible for Zipcars global measurement and performance worldwide. In his role he is leading the measurement strategy and optimisation framework to drive international business customer…

    Samantha Noble/ State of Digital- 19 readers -
  • I Wish Marketers Would Stop Saying This…

    … Jenn and I visited the headquarters of Interactive Intelligence this week and got to sit down their their digital marketing team and one of the questions that popped up was if we ever put an infographic behind a registration. We quickly answered that we had never done that before. The Interactive team said they’d done a test with both…

    Douglas Karr/ Marketing Technology Blogin EMail- 4 readers -
  • One Tech Stack To Rule Them All: Potential Programmatic Pitfalls

    … a nice little line item in an Excel spreadsheet. Everything looks nice and neat. But just because sticking vendors into tidy little boxes makes things more straightforward for the agency, it doesn't mean that's the best approach. The problem with pigeonholing vendors is that, if you're doing it right, programmatic marketing can't be broken down…

    Dax Hamman/ Marketing Landin Display- 14 readers -
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