• Balloons, Bubble Gum, and Martech: Which One Doesn’t Belong?

      Unlike balloons and bubble gum, MarTech won’t burst when extended to what seems like a breaking point. Instead, the MarTech industry will continue to shift and stretch and adjust to change and innovation—just as it’s done over the past several years. It may seem that the industry’s current growth is unsustainable.

      Marketing Technology Blog- 14 readers -
  • The Myth of the DMP in Marketing

    … as more IoT-oriented products come online. This is why Scott Brinker separates DMPs and CDPs in his Marketing Technology Landscape Supergraphic. Called out in his squint-inducing 3,900+ logo chart are two separate categories with different vendors. In his write up announcing the graphic, Brinker points out correctly that the One Platform to Rule…

    Marketing Technology Blog- 13 readers -
  • The Future of Analytics – Ask the Experts

    … what we want them to do for us. James Cornwall – The Future of DMP & Customer As head of members, insights and analytics for Zipcar International. James is responsible for Zipcars global measurement and performance worldwide. In his role he is leading the measurement strategy and optimisation framework to drive international business customer…

    Samantha Noble/ State of Digital- 22 readers -
  • I Wish Marketers Would Stop Saying This…

    …. This week, ReachForce released an interview they did with me on Big Data and marketing and this is a topic that I’m passionate about. With Big Data, marketers can be presented real-time data with the 4 V’s… volume, variety, velocity and veracity. There’s simply no reason for marketers with resources to test and measure every interaction nowadays…

    Douglas Karr/ Marketing Technology Blogin EMail- 6 readers -
  • One Tech Stack To Rule Them All: Potential Programmatic Pitfalls

    … Agencies tend to pigeonhole programmatic vendors. Some vendors are used for specific goals such as prospecting, others for specific tactics (site retargeting, etc.), and still others for the third-party data they can provide. There's a certain logic to the approach. It makes it easier for agencies to keep things simple. Every vendor gets…

    Dax Hamman/ Marketing Landin Display- 17 readers -
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  • Don’t believe (all) the martech hypeDon’t believe (all) the martech hype
    While advances in marketing technology can help you discover, track and engage customers in new ways, don’t be fooled into thinking martech is the silver bullet for all your marketing needs.