Dmps

2,3-Dimercapto-1-propanesulfonic acid (abbreviated DMPS) and its sodium salt (known as Unithiol) are chelating agents that form complexes with various heavy metals. They are related to dimercaprol, which is another chelating agent.The synthesis of DMPS was first reported in 1956 by V. E. Petrunkin. The effects of DMPS on heavy metal poisoning, including with polonium-210, were investigated in the following years. DMPS was found to have some protective effect, prolonging the survival time.
Posts about Dmps
  • Google’s impending data platform restrictions raise concerns

    … tracking pixels on Google Display Network unless those DMPs also own the demand-side platform (DSP) executing the transaction. Google’s ad network is the market leader, accounting for 16 percent of the market, according to market research firm LeadLedger. Google pointed to previous comments in which it described the move as a way of preventing data…

    John Mcdermott/ Digiday- 21 readers -
  • Why publishers are struggling with private marketplaces

    … problem, publishers say, is the plumbing. Publishers often face compatibility problems between their own supply-side platforms and the demand-side platforms that their buyers use, which gum up the works on their deals. (Turn and Mediamath are two DMPs often criticized by publishers for their lackluster PMP support.) “Getting the parts to work together…

    Ricardo Bilton/ Digiday- 11 readers -
  • 5 things we learned at WTF Programmatic

    … (DMPs) are marginalizing other ad technologies. DMPs are claiming their place at the center of the digital marketing universe. As one of his five big trends to watch, VivaKi’s Bertozzi said it is more likely there will be “one DMP to rule them all”: DMPs are beginning to execute media buys, reducing the need for Demand Side Platforms (DSPs…

    Chris Smith/ Digidayin Paid Search- 18 readers -
  • Publishers look to audience extension for 20 percent of their 2015 revenue

    … are turning to DMPs and DSPs as partners in the practice. This suggests they’re relying on their own data more often than in the past, when ad networks were the partner of choice. “The unique value a publisher brings to an audience extension program is their first party data, said Jinenne Sutherland, director of Rocket Fuel’s Audience Accelerator…

    Digiday- 12 readers -
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