Dmps

2,3-Dimercapto-1-propanesulfonic acid (abbreviated DMPS) and its sodium salt (known as Unithiol) are chelating agents that form complexes with various heavy metals. They are related to dimercaprol, which is another chelating agent.The synthesis of DMPS was first reported in 1956 by V. E. Petrunkin. The effects of DMPS on heavy metal poisoning, including with polonium-210, were investigated in the following years. DMPS was found to have some protective effect, prolonging the survival time.
Posts about Dmps
  • Google’s impending data platform restrictions raise concerns

    … Google is planning to prohibit data-management platforms (DMPs) from operating on its widely distributed ad network, raising concerns from some marketers and agencies that it is constricting which ad tech tools they can use. At the end of March, Google will start enforcing a pre-existing policy that will prohibit certain DMPs from firing…

    John Mcdermott/ Digiday- 18 readers -
  • Why publishers are struggling with private marketplaces

    … problem, publishers say, is the plumbing. Publishers often face compatibility problems between their own supply-side platforms and the demand-side platforms that their buyers use, which gum up the works on their deals. (Turn and Mediamath are two DMPs often criticized by publishers for their lackluster PMP support.) “Getting the parts to work together…

    Ricardo Bilton/ Digiday- 9 readers -
  • 5 things we learned at WTF Programmatic

    … capabilities will push 50-60 percent of digital advertising spend in the U.K. through dedicated software platforms by 2017, according to Emarketer. This fact was highlighted by Marco Bertozzi, president of Audience On Demand EMEA and client services US at VivaKi, in his explanation of how RTB technology has matured since it first broke out in 2007…

    Chris Smith/ Digidayin Paid Search- 12 readers -
  • Publishers look to audience extension for 20 percent of their 2015 revenue

    … are turning to DMPs and DSPs as partners in the practice. This suggests they’re relying on their own data more often than in the past, when ad networks were the partner of choice. “The unique value a publisher brings to an audience extension program is their first party data, said Jinenne Sutherland, director of Rocket Fuel’s Audience Accelerator…

    Digiday- 12 readers -
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