Dollar Shave Club

  • Brand vs. AI

    … NikeID, clothes from MTailor or loans from Kreditech, customers are attaching to the things that are made by them and for them. It’s easy to believe in something you created. Find the emotion in all realities: Even in today’s digital age, we often rely on in-person interaction to form the intimate human connection. The first brands to figure out how…

    AllTwitter- 16 readers -
  • Month in Numbers – July 2016

    … This month, we’re hitting you with numbers we consider one in a million..or one million..of a billion? From the biggest mobile game in U.S history to a new partnership in artificial intelligence and healthcare, July 2016 has been a jam packed month of huge numbers! Enjoy! $1 billion This is how much Anglo-Dutch consumer good company, Unilever…

    Attacat of Edinburghin Google Twitter- 14 readers -
  • Uber’s Hiring an Editor to Develop Owned Content Under David Plouffe

    … In 2015, the maxim of “everyone’s a publisher” is quickly being replaced with “everyone’s a media company,” as a number of brands go all-in on content marketing by building robust editorial and creative teams. First it was Marriott. Then it was Starbucks. Now it’s a slew of others, including Casper, Dollar Shave Club, and Uber, which recently…

    Joe Lazauskas/ The Content Strategistin Content- 14 readers -
  • Don’t Attempt to Create a Viral Video Unless You’re Willing to Pay for Distribution

    … Andrew Krause is the founder and CEO of AKA Media Inc., a company that produces and distributes content for video, radio, the Web, TV and social media. Ready for the truth about branded viral video? You have to pay. Brand communicators are well versed in the virtues of earned, owned and paid content, but too many rush to produce video content…

    AllFacebook- 10 readers -
  • Best Branded Vines of the Week: 6th August 2014

    …. In such a short ad everything added must have a purpose. While it certainly made me laugh, the second Vine on our list this week may have sent the wrong message. It is intended to reminder viewers to replace their razors, hopefully with a Dollar Shave Club razor. In fact the first thing I did when watching this was cringe. The mere thought…

    Andy Smith/ ReelSEO- 11 readers -
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