Dollar Shave Club

  • Brand vs. AI

    … will be a measurable result. In a future of personalized medicine, our pills could promise improvements. In a future of measured emotions, our shoe purchase could promise a happiness boost. Align yourself to a shared value, not a product benefit: Method did it for dish soap and Dollar Shave Club did it for razors, proving that even in the most…

    AllTwitter- 27 readers -
  • Month in Numbers – July 2016

    …, paid for startup Dollar Shave Club last month. The relatively new company sells male grooming products directly to customers for little as $1 a month – and has yet to make a profit! They recently launched into global view after they posted the now viral marketing video about shaving on Youtube. With over 23,240,000 views it’s being applauded…

    Attacat of Edinburghin Google Twitter- 28 readers -
  • Why Dollar Shave Club is Unilever’s Instagram

    … “Dorco’s blades are f*cking great.” That’s what Michael Dubin really should’ve said in that famous launch video for Dollar Shave Club, the men’s grooming company he founded and just sold to Unilever for a billion dollars. It turns out that Dollar Shave Club doesn’t make it’s own razors or any of its product; the company actually buys them…

    The Content Strategist- 20 readers -