Dollar Shave Club

    • Brand vs. AI

      Brands have penetrated our culture like never before. But will they keep their role in the face of the technological disruption about to sweep through the business landscape? We argue that the brands that we use to simplify and navigate will die, while the brands that we choose to believe in and belong to can thrive even more.

      AllTwitter- 10 readers -
  • Month in Numbers – July 2016

    …, paid for startup Dollar Shave Club last month. The relatively new company sells male grooming products directly to customers for little as $1 a month – and has yet to make a profit! They recently launched into global view after they posted the now viral marketing video about shaving on Youtube. With over 23,240,000 views it’s being applauded…

    Attacat of Edinburghin Google Twitter- 11 readers -
  • Uber’s Hiring an Editor to Develop Owned Content Under David Plouffe

    … In 2015, the maxim of “everyone’s a publisher” is quickly being replaced with “everyone’s a media company,” as a number of brands go all-in on content marketing by building robust editorial and creative teams. First it was Marriott. Then it was Starbucks. Now it’s a slew of others, including Casper, Dollar Shave Club, and Uber, which recently…

    Joe Lazauskas/ The Content Strategistin Content- 12 readers -
  • Best Branded Vines of the Week: 6th August 2014

    …. In such a short ad everything added must have a purpose. While it certainly made me laugh, the second Vine on our list this week may have sent the wrong message. It is intended to reminder viewers to replace their razors, hopefully with a Dollar Shave Club razor. In fact the first thing I did when watching this was cringe. The mere thought…

    Andy Smith/ ReelSEO- 11 readers -
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