Dollar Shave Club

  • Brand vs. AI

    … will be a measurable result. In a future of personalized medicine, our pills could promise improvements. In a future of measured emotions, our shoe purchase could promise a happiness boost. Align yourself to a shared value, not a product benefit: Method did it for dish soap and Dollar Shave Club did it for razors, proving that even in the most…

    AllTwitter- 25 readers -
  • Month in Numbers – July 2016

    … This month, we’re hitting you with numbers we consider one in a million..or one million..of a billion? From the biggest mobile game in U.S history to a new partnership in artificial intelligence and healthcare, July 2016 has been a jam packed month of huge numbers! Enjoy! $1 billion This is how much Anglo-Dutch consumer good company, Unilever…

    Attacat of Edinburghin Google Twitter- 24 readers -
  • Why Dollar Shave Club is Unilever’s Instagram

    … wholesale from manufacturers to resell. DSC also doesn’t make a profit, at least not yet. So why did Unilever pay for it with the same amount of cash Facebook used to buy Instagram? The answer has to do with content. If we look at Dollar Shave Club as a media company instead of a manufacturer of men’s hygiene products, it becomes obvious that its…

    The Content Strategist- 20 readers -