Dollar Shave Club

  • Brand vs. AI

    …. There are whole new modes of connection, thanks to virtual and augmented reality. How are you using today’s communication tools to create tribes for customers to believe in and belong to? Let customers in to co-create and contribute their own value: The platform revolution—from Zipcar to BlaBlaCar, eBay to Etsy, Flickr to Prosper—has taught…

    AllTwitter- 21 readers -
  • Month in Numbers – July 2016

    …, paid for startup Dollar Shave Club last month. The relatively new company sells male grooming products directly to customers for little as $1 a month – and has yet to make a profit! They recently launched into global view after they posted the now viral marketing video about shaving on Youtube. With over 23,240,000 views it’s being applauded…

    Attacat of Edinburghin Google Twitter- 16 readers -
  • Uber’s Hiring an Editor to Develop Owned Content Under David Plouffe

    … audience. If you’ve been following Uber, you’ve likely seen this move coming. In March, it launched Momentum, a print magazine meant for its 150,00 drivers. And as we reported last month, Uber is part of a larger trend in Silicon Valley of prominent startups hacking growth through content marketing. As for the ideal candidate, Uber is looking…

    Joe Lazauskas/ The Content Strategistin Content- 14 readers -
  • Best Branded Vines of the Week: 6th August 2014

    … of using a cheese grater on my face makes me want to swear off shaving entirely and become a mountain man. When going for a laugh in your ads be mindful of the more lasting message your viewer will take with them. Pepsi put forth a clever jump cut/stop motion animated video demonstrating a delicious way to prepare Pepsi Max. Once I watched it through…

    Andy Smith/ ReelSEO- 11 readers -
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