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… Facebook announced a host of new features aimed at encouraging publishers to share more content on the social network, introducing the ability to target posts by users’ interests, a way to eliminate posts that are out of date, a new Smart Publishing tool and improvements to domain insights. Product manager Holly Ormseth detailed the new tools…
If you manage a site with multiple subdomains, tracking Facebook referral traffic will soon be simpler. Facebook is changing how it records data on its Domain Insights dashboard to count clicks on subdomains as part of the total for parent domains. From the Facebook Developers blog post: For example, suppose a person clicks on a link for http://someredirector.
… Facebook announced an overhaul of its mobile application ads to make them conform with its other ad units, as well as an update to its domain insights tool. The social network said in a post on its developer blog that mobile app ads will have to be connected to Facebook pages, contain social context (such as indicating when that page is liked…