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… for publishers in a post on the Facebook Media blog: Interest targeting: To help you reach precisely the right people, we now offer the ability to target posts to a subset of the people that like your page (pictured above). For example, a publisher can use interest targeting to post a story about a sports game that will only be shown to people who…
If you manage a site with multiple subdomains, tracking Facebook referral traffic will soon be simpler. Facebook is changing how it records data on its Domain Insights dashboard to count clicks on subdomains as part of the total for parent domains. From the Facebook Developers blog post: For example, suppose a person clicks on a link for http://someredirector.
… Facebook announced an overhaul of its mobile application ads to make them conform with its other ad units, as well as an update to its domain insights tool. The social network said in a post on its developer blog that mobile app ads will have to be connected to Facebook pages, contain social context (such as indicating when that page is liked…