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At a strategic level, a social intelligence practice is built to provide valuable insights to marketers and, in turn, to drive smarter business decisions and business impact. It then stands to reason that your social listening data needs to be talking to, and integrated with, other parts of the business.
… By David Cohen on Jul. 7, 2016 - 12:00 PM One minute doesn’t seem like a long time, but when it comes to Internet data, it may as well be an eternity. Data visualization company Domo shared the infographic below, displaying just now much information passes through the Internet in one minute from social networks, e-commerce sites, messaging…
… Social integration across all levels of your business is a good idea for many reasons: faster customer service, more active roles from marketers, and a broader social presence overall. As the leader and often the face of the business, CEOs especially should be present on social networks. However, according to a report from software provider Domo…
… challenge we had was to communicate the company’s focus, goals and culture from the CEO down through management to each and every employee. Most CEOs had open door policies, but no employee dared go over the head of management and risk the political repercussions of walking through that doorway. So, some CEOs would enlist the walkabout – time…