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  • Twitter Phasing Out Buy Button?

    … Twitter appears to be waving bye-bye to its buy button. E-commerce platform Shopify was one of several sites to launch the feature in October 2015, and Ingrid Lunden of TechCrunch reported that merchants using Shopify are being notified that Twitter is “pivoting away” from its e-commerce focus. TechCrunch reader Brody Berson shared…

    David Cohen/ AllTwitterin Social Facebook Twitter- 27 readers -
  • 6 Facebook Advertising A/B Tests You Can Run Right Now

    … A/B testing is done through having a control (previous creative that has done well) and a test (new ways of changing the ad itself or optimizing it on the back end). So why A/B test on Facebook ads? Because it is a great way to find out what is resonating with your target audience. If you have just one image with one ad copy, you are putting…

    AllTwitterin Social Facebook- 35 readers -
  • New Facebook Tool Will Allow Users to Fundraise for Nonprofits

    … Facebook is releasing a tool allowing users to fundraise on behalf of U.S.-based 501(c)3 nonprofits. This follows the social network’s debut last August of “Donate Now” call-to-action buttons on page posts and link ads from nonprofit pages, as well as improvements to the donate button and a fundraisers tool, which were rolled out last…

    David Cohen/ AllTwitterin Social Facebook- 12 readers -