Don'T Be Evil

"Don't be evil" is the informal corporate motto (or slogan) of Google. It was first suggested either by Google employee Paul Buchheit at a meeting about corporate values that took place in early 2000 or in 2001 or, according to another account, by Google engineer Amit Patel in 1999. Buchheit, the creator of Gmail, said he "wanted something that, once you put it in there, would be hard to take out", adding that the slogan was "also a bit of a jab at a lot of the other companies, especially our competitors, who at the time, in our opinion, were kind of exploiting the users to some extent.
Posts about Don'T Be Evil
  • Does the European Google Antitrust Case Have Any Merit?

    …, (relatively) anonymous search experience. Best of all? Duck Duck Go was created by one man, Gabriel Weinberg, and his small startup is still based in Paoli, a tiny suburb of Pennsylvania. Industry insiders frequently cite Duck Duck Go as one of Google’s most serious competitors, proving that superior products and services are the best way to tip…

    Dan Shewan/ WordStreamin Google- 14 readers -
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