Don'T Be Evil

"Don't be evil" is the informal corporate motto (or slogan) of Google. It was first suggested either by Google employee Paul Buchheit at a meeting about corporate values that took place in early 2000 or in 2001 or, according to another account, by Google engineer Amit Patel in 1999. Buchheit, the creator of Gmail, said he "wanted something that, once you put it in there, would be hard to take out", adding that the slogan was "also a bit of a jab at a lot of the other companies, especially our competitors, who at the time, in our opinion, were kind of exploiting the users to some extent.
Posts about Don'T Be Evil
  • Does the European Google Antitrust Case Have Any Merit?

    … Microsoft would rather take its chances in the European courts than accept the fact that Google has such a deep market penetration simply by virtue of offering a superior, more popular product. However, it’s the smaller companies that have even less of a case against Google. In an interview with NPR, Shivaun Raff, founder of price comparison…

    Dan Shewan/ WordStreamin Google- 14 readers -
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