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… Mobile and online marketing are not the only segments where deciphering audience location and predicting their movement matters. Nonprofit organization Geopath, previously known as the Traffic Audit Bureau for Media Measurement, today announced it will use software from Citilabs to power an audience location measurement solution for out-of-home…
… in every home? Er, not so much. Giant 3D sharks that emerge from holographic billboards?! No… or not yet anyway! Our hungry, toothy friend from Jaws 19 brings me nicely onto the topic of this post, which is DOOH (Digital Out Of Home). I’d like to give an overview on recent developments in the world of DOOH which I think are pretty damn exciting…
Billboards, like most things in our lives, are getting smarter. Those signs sitting over overpasses or above the escalators in malls or on the broadsides of buildings — the ones we often pass by without giving a second thought — are turning into computers. And soon, they will be able to communicate with the rest of the digital world.
… A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology Snapchat Adds Location-Based Photo Filters (VentureBeat) Snapchat announced the development of Geofilters, which let you add a filter over your photo that shows your location. Geofilters will be available in New York City and Los Angeles starting today…