• Digital Transformation of Outdoor Attracting New Advertisers

    … Geopath President Kym Frank says the money that outdoor advertising industry put towards digital has reinvigorated the market by becoming more interactive and targeted. Meanwhile, the opportunity to measure the reach and effectiveness of outdoor has brought new relevance to the medium. Nonprofit Geopath had been known as the Traffic Audit Bureau…

    Street Fight- 17 readers -
  • Geopath Taps Tech from Citilabs for Audience Location Measurement

    … Mobile and online marketing are not the only segments where deciphering audience location and predicting their movement matters. Nonprofit organization Geopath, previously known as the Traffic Audit Bureau for Media Measurement, today announced it will use software from Citilabs to power an audience location measurement solution for out-of-home…

    Street Fight- 18 readers -
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