• Geopath Taps Tech from Citilabs for Audience Location Measurement

    … Mobile and online marketing are not the only segments where deciphering audience location and predicting their movement matters. Nonprofit organization Geopath, previously known as the Traffic Audit Bureau for Media Measurement, today announced it will use software from Citilabs to power an audience location measurement solution for out-of-home…

    Street Fight- 17 readers -
  • A Lesson in Digital Out Of Home

    … in every home? Er, not so much. Giant 3D sharks that emerge from holographic billboards?! No… or not yet anyway! Our hungry, toothy friend from Jaws 19 brings me nicely onto the topic of this post, which is DOOH (Digital Out Of Home). I’d like to give an overview on recent developments in the world of DOOH which I think are pretty damn exciting…

    State of Digital- 10 readers -
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