Dormant Users

  • App Developers: It’s Time to Focus on Retention Strategies (Report)

    … by an additional 6 percent. One area the report covers that isn’t often mentioned is dormant users. The analysis found that only 23 percent uninstalled an app within a week, while 9 percent remained active users. The remaining 68 percent are dormant users, who could be reactivated with well-timed, personalized push notifications. It’s not even…

    Inside Facebookin Mobile- 16 readers -
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