Dotmailer

  • Put the Customer at the Heart of Your Content Strategy

    … marketing strategy drives 6x higher conversion rates! [2] Not every marketer is a copywriter. And when time and resource is strained, you need to ensure you’ve got access to a strong reserve of material. Here’s ten ways to generate customer-led content that drives conversion: 1. Make use of your sales and services There are teams in your business…

    Movable Ink Blogin EMail Content- 10 readers -
  • 4 Barriers to a Successful Marketing Automation Implementation

    … of budget, time constraints or convoluted internal sign-off processes that are preventing your business from taking the plunge, this infographic will help you to overcome the challenges of adopting automation within your business. Ross Barnard, dotmailer Dotmailer has put together this infographic with five common barriers to marketing automation…

    Douglas Karr/ Marketing Technology Blog- 31 readers -
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