Double Opt-In Single Opt-In

  • Double opt-in or single opt-in? That is the question

    … that there’s one right answer. It depends on your goals, your target market, and finally, your results. I use single opt-in in the following situations: For events: When someone signs up for a webinar, I want them to be registered without having to double opt-in. I add these people to my newsletter subscriber list, so they get there without…

    Ellen Finkelstein/ Change the World Marketing- 42 readers -
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