DoubleClick is a subsidiary of Google which develops and provides Internet ad serving services. Its clients include agencies, marketers (Universal McCann, AKQA etc.) and publishers who serve customers like Microsoft, General Motors, Coca-Cola, Motorola, L'Oréal, Palm, Inc., Apple Inc., Visa USA, Nike, Carlsberg among others. DoubleClick's headquarters is in New York City, United States.DoubleClick was founded in 1995 by Kevin O'Connor and Dwight Merriman. It was formerly listed as "DCLK" on the NASDAQ, and was purchased by private equity firms Hellman & Friedman and JMI Equity in July 2005. In March 2008, Google acquired DoubleClick for US$3.1 billion.
Posts about Doubleclick
    • AdPushup: Control and Optimize Your Ad Layouts

      As a publisher, one of the most difficult decisions in monetizing your site is the balance between increasing revenues or destroying your user experience. We struggle with this balance as well – incorporating dynamically targeted ads that are relevant to the user. Our hope is that our ads extend the content by providing products or services that may be helpful.

      Douglas Karr/ Marketing Technology Blog- 11 readers -
  • Programmatic comes to native ads

    … Deemed as the solution to the “right message to the right person at the right time,” programmatic advertising aims to place ads in the most effective and efficient way. Instead of mass-marketing an ad to anyone and everyone, the ultimate goal is to reach consumers who would be most interested in your brand, therefore using advertising dollars…

    ZOG Digital Blog- 10 readers -
  • Omnicom adds Atlas tags to DoubleClick-served ads

    … and depreciate certain websites’ audience data, according to Facebook. But adding Atlas tags to Omnicom ads is the first move toward the agency’s clients using Atlas for ad serving. “Moving ad serving is hard, especially if you’re an agency the size of Omnicom with the billions of ads you’re serving monthly,” Franchi added. “It could be the first step toward an eventual migration to Atlas.” Image via Shutterstock The post Omnicom adds Atlas tags to DoubleClick-served ads appeared first on Digiday. …

    John Mcdermott/ Digiday- 19 readers -
  • Weekly PPC Update: Video is Killin’ It in 2015 Edition

    … the globe. What are they getting out of it? Early results are quite promising, with significant audience engagement and 74% video completion rates. Now, what’s the deal with this viewability roll-out? Advertisers (marketers and publishers) using DoubleClick platforms, as well as DoubleClick Ad Exchange, will be able to take advantage…

    Tom Demers/ BoostBlogin Paid Search- 20 readers -