Doubleclick

DoubleClick is a subsidiary of Google which develops and provides Internet ad serving services. Its clients include agencies, marketers (Universal McCann, AKQA etc.) and publishers who serve customers like Microsoft, General Motors, Coca-Cola, Motorola, L'Oréal, Palm, Inc., Apple Inc., Visa USA, Nike, Carlsberg among others. DoubleClick's headquarters is in New York City, United States.DoubleClick was founded in 1995 by Kevin O'Connor and Dwight Merriman. It was formerly listed as "DCLK" on the NASDAQ, and was purchased by private equity firms Hellman & Friedman and JMI Equity in July 2005. In March 2008, Google acquired DoubleClick for US$3.1 billion.
Posts about Doubleclick
  • AdPushup: Control and Optimize Your Ad Layouts

    …-distributed configuration delivery network which puts minimum load on your servers. Integrations with Google AdSense/AdX – Seamless integration with Google AdSense and DoubleClick Ad Exchange (AdX) which allows you to get started with a single click. Google AdSense Policy Compliance – Your optimized ads get delivered through a Geo-distributed…

    Douglas Karr/ Marketing Technology Blog- 30 readers -
  • Programmatic comes to native ads

    … be purchased through the DoubleClick Bid Manager. This technology is initially available to advertisers who already have a relationship with a publisher. Advertisers need to provide any imagery and text in the ad, and the content is automatically formatted to fit the device. Native advertising, sometimes referred to as sponsored content…

    ZOG Digital Blog- 21 readers -
  • Google brings programmatic to native ads

    … ad offerings, and companies are now working to extend programmatic concepts to traditional offline channels, like direct mail. Last week, at its DoubleClick Leadership Summit, Google announced that DoubleClick publishers can make all or some of their web and app native ad inventory available through DoubleClick, and advertisers can purchase…

    Search Engine Watchin Google- 26 readers -
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