Doubleclick

DoubleClick is a subsidiary of Google which develops and provides Internet ad serving services. Its clients include agencies, marketers (Universal McCann, AKQA etc.) and publishers who serve customers like Microsoft, General Motors, Coca-Cola, Motorola, L'Oréal, Palm, Inc., Apple Inc., Visa USA, Nike, Carlsberg among others. DoubleClick's headquarters is in New York City, United States.DoubleClick was founded in 1995 by Kevin O'Connor and Dwight Merriman. It was formerly listed as "DCLK" on the NASDAQ, and was purchased by private equity firms Hellman & Friedman and JMI Equity in July 2005. In March 2008, Google acquired DoubleClick for US$3.1 billion.
Posts about Doubleclick
  • AdPushup: Control and Optimize Your Ad Layouts

    … optimize ad sizes, placements, types, and colors. In-content Auto Optimization Technology – In-content auto optimization scans and intelligently inserts ads in your content without affecting UX. Visual Ad Management – Use a point-and-select visual editor to control multiple ad properties and set up experiments without coding. User Experience…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • Programmatic comes to native ads

    … be purchased through the DoubleClick Bid Manager. This technology is initially available to advertisers who already have a relationship with a publisher. Advertisers need to provide any imagery and text in the ad, and the content is automatically formatted to fit the device. Native advertising, sometimes referred to as sponsored content…

    ZOG Digital Blog- 18 readers -
  • Omnicom adds Atlas tags to DoubleClick-served ads

    … begun adding Atlas tracking pixels to measure ads served by DoubleClick, Google’s ad serving competitor, to compare each product’s results against one another, according to executives familiar with the agency’s ad tech plans. It marks the first major test for the nascent Atlas and the people-based measurement system it has been espousing…

    John Mcdermott/ Digiday- 24 readers -
  • #SocialSkim: Top Instagrams and Vines, When to Post on Socnets, CES Trends, More!

    … programming. Great digital trends include Dish's Sling TV app, which lets you get channels online and à la carte; Jins Meme, a new take on smart eyeglasses; and the XYZprinting food printer. Finally, Brian Solis compiled trends to follow this year (in the SlideShare below). A few include the death of social media 1.0, a future of search and SEM outside…

    MarketingProfsin Social- 16 readers -
  • Weekly PPC Update: Video is Killin’ It in 2015 Edition

    … in on the Google Partner Select opportunity are CBS Interactive, Fox News, Discovery, Animal Planet, TLC, HGTV, Food Network, Cooking Channel, Travel Channel, Hearst Television, Rolling Stone, Us Weekly, Men’s Fitness, and PGA Tour. These major brands are offering a wide range of content, including full-length shows, live sports, news, and short…

    Tom Demers/ BoostBlogin Paid Search- 26 readers -
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