Doubleclick

DoubleClick is a subsidiary of Google which develops and provides Internet ad serving services. Its clients include agencies, marketers (Universal McCann, AKQA etc.) and publishers who serve customers like Microsoft, General Motors, Coca-Cola, Motorola, L'Oréal, Palm, Inc., Apple Inc., Visa USA, Nike, Carlsberg among others. DoubleClick's headquarters is in New York City, United States.DoubleClick was founded in 1995 by Kevin O'Connor and Dwight Merriman. It was formerly listed as "DCLK" on the NASDAQ, and was purchased by private equity firms Hellman & Friedman and JMI Equity in July 2005. In March 2008, Google acquired DoubleClick for US$3.1 billion.
Posts about Doubleclick
  • AdPushup: Control and Optimize Your Ad Layouts

    … and Personalization – Automatically create audiences and segments for personalizing the ad layouts to improve visitor experience. Analytics and Reporting – Stay up-to-date with your account performance by tracking results via in-depth analytics, and custom reports. Ad Delivery Optimization – Ads get delivered lightning fast through our Geo…

    Douglas Karr/ Marketing Technology Blog- 29 readers -
  • RTB-Media: Real-Time Advertising, Cross-Channel Attribution and Insights

    … with over 30 platforms including Google Adwords, Facebook, Instagram, Bing, Twitter, Doubleclick, Google Analytics and YouTube. Ability to track and customize critical metrics including revenue, post click conversions, post view conversions and many more. Sashabot, an AI bot that lives in automated spreadsheets, answers any naturally­ phrased question regarding one’s data. Access to daily, weekly, or monthly reports via email. © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 44 readers -
  • Programmatic comes to native ads

    … Deemed as the solution to the “right message to the right person at the right time,” programmatic advertising aims to place ads in the most effective and efficient way. Instead of mass-marketing an ad to anyone and everyone, the ultimate goal is to reach consumers who would be most interested in your brand, therefore using advertising dollars…

    ZOG Digital Blog- 21 readers -
  • Google brings programmatic to native ads

    … ad offerings, and companies are now working to extend programmatic concepts to traditional offline channels, like direct mail. Last week, at its DoubleClick Leadership Summit, Google announced that DoubleClick publishers can make all or some of their web and app native ad inventory available through DoubleClick, and advertisers can purchase…

    Search Engine Watchin Google- 26 readers -
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