Doubleclick

DoubleClick is a subsidiary of Google which develops and provides Internet ad serving services. Its clients include agencies, marketers (Universal McCann, AKQA etc.) and publishers who serve customers like Microsoft, General Motors, Coca-Cola, Motorola, L'Oréal, Palm, Inc., Apple Inc., Visa USA, Nike, Carlsberg among others. DoubleClick's headquarters is in New York City, United States.DoubleClick was founded in 1995 by Kevin O'Connor and Dwight Merriman. It was formerly listed as "DCLK" on the NASDAQ, and was purchased by private equity firms Hellman & Friedman and JMI Equity in July 2005. In March 2008, Google acquired DoubleClick for US$3.1 billion.
Posts about Doubleclick
  • AdPushup: Control and Optimize Your Ad Layouts

    … that may be helpful. The downside, of course, is that visitors of the site begin to simply ignore the ads. AdPushup, a system for controlling and optimizing your ad layouts, calls this banner blindness. AdPushup seamlessly integrates with your site and allows you to create additional locations for your ads, including in-content. AdPushup provides…

    Douglas Karr/ Marketing Technology Blog- 28 readers -
  • Programmatic comes to native ads

    … be purchased through the DoubleClick Bid Manager. This technology is initially available to advertisers who already have a relationship with a publisher. Advertisers need to provide any imagery and text in the ad, and the content is automatically formatted to fit the device. Native advertising, sometimes referred to as sponsored content…

    ZOG Digital Blog- 21 readers -
  • Omnicom adds Atlas tags to DoubleClick-served ads

    … to create a Google Plus account when signing up for various Google products, such as Gmail, in a move that was widely considered a way for it to move away from cookie-based tracking. The requirement was lifted this past September. Indeed, cross-device tracking was a major motivation behind the Facebook-Atlas deal. But before Omnicom starts using Atlas…

    John Mcdermott/ Digiday- 26 readers -
  • Weekly PPC Update: Video is Killin’ It in 2015 Edition

    … the globe. What are they getting out of it? Early results are quite promising, with significant audience engagement and 74% video completion rates. Now, what’s the deal with this viewability roll-out? Advertisers (marketers and publishers) using DoubleClick platforms, as well as DoubleClick Ad Exchange, will be able to take advantage…

    Tom Demers/ BoostBlogin Paid Search- 28 readers -
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