Doubleclick

DoubleClick is a subsidiary of Google which develops and provides Internet ad serving services. Its clients include agencies, marketers (Universal McCann, AKQA etc.) and publishers who serve customers like Microsoft, General Motors, Coca-Cola, Motorola, L'Oréal, Palm, Inc., Apple Inc., Visa USA, Nike, Carlsberg among others. DoubleClick's headquarters is in New York City, United States.DoubleClick was founded in 1995 by Kevin O'Connor and Dwight Merriman. It was formerly listed as "DCLK" on the NASDAQ, and was purchased by private equity firms Hellman & Friedman and JMI Equity in July 2005. In March 2008, Google acquired DoubleClick for US$3.1 billion.
Posts about Doubleclick
  • AdPushup: Control and Optimize Your Ad Layouts

    … that may be helpful. The downside, of course, is that visitors of the site begin to simply ignore the ads. AdPushup, a system for controlling and optimizing your ad layouts, calls this banner blindness. AdPushup seamlessly integrates with your site and allows you to create additional locations for your ads, including in-content. AdPushup provides…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • Programmatic comes to native ads

    … Deemed as the solution to the “right message to the right person at the right time,” programmatic advertising aims to place ads in the most effective and efficient way. Instead of mass-marketing an ad to anyone and everyone, the ultimate goal is to reach consumers who would be most interested in your brand, therefore using advertising dollars…

    ZOG Digital Blog- 14 readers -
  • Omnicom adds Atlas tags to DoubleClick-served ads

    … begun adding Atlas tracking pixels to measure ads served by DoubleClick, Google’s ad serving competitor, to compare each product’s results against one another, according to executives familiar with the agency’s ad tech plans. It marks the first major test for the nascent Atlas and the people-based measurement system it has been espousing…

    John Mcdermott/ Digiday- 20 readers -
  • Weekly PPC Update: Video is Killin’ It in 2015 Edition

    … the globe. What are they getting out of it? Early results are quite promising, with significant audience engagement and 74% video completion rates. Now, what’s the deal with this viewability roll-out? Advertisers (marketers and publishers) using DoubleClick platforms, as well as DoubleClick Ad Exchange, will be able to take advantage…

    Tom Demers/ BoostBlogin Paid Search- 22 readers -
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