Doubleclick

DoubleClick is a subsidiary of Google which develops and provides Internet ad serving services. Its clients include agencies, marketers (Universal McCann, AKQA etc.) and publishers who serve customers like Microsoft, General Motors, Coca-Cola, Motorola, L'Oréal, Palm, Inc., Apple Inc., Visa USA, Nike, Carlsberg among others. DoubleClick's headquarters is in New York City, United States.DoubleClick was founded in 1995 by Kevin O'Connor and Dwight Merriman. It was formerly listed as "DCLK" on the NASDAQ, and was purchased by private equity firms Hellman & Friedman and JMI Equity in July 2005. In March 2008, Google acquired DoubleClick for US$3.1 billion.
Posts about Doubleclick
  • AdPushup: Control and Optimize Your Ad Layouts

    … that may be helpful. The downside, of course, is that visitors of the site begin to simply ignore the ads. AdPushup, a system for controlling and optimizing your ad layouts, calls this banner blindness. AdPushup seamlessly integrates with your site and allows you to create additional locations for your ads, including in-content. AdPushup provides…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
  • RTB-Media: Real-Time Advertising, Cross-Channel Attribution and Insights

    … with over 30 platforms including Google Adwords, Facebook, Instagram, Bing, Twitter, Doubleclick, Google Analytics and YouTube. Ability to track and customize critical metrics including revenue, post click conversions, post view conversions and many more. Sashabot, an AI bot that lives in automated spreadsheets, answers any naturally­ phrased question regarding one’s data. Access to daily, weekly, or monthly reports via email. © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 35 readers -
  • Programmatic comes to native ads

    … advertising. The issues, show up because of the nature of programmatic. If native advertising is supposed to be native to a site, then how could it be native to more than one site? Website designs, topics and audiences can be similar, but will never be exactly the same, which some say is undermining the entire notion of native ads. Automating…

    ZOG Digital Blog- 18 readers -
  • Omnicom adds Atlas tags to DoubleClick-served ads

    … begun adding Atlas tracking pixels to measure ads served by DoubleClick, Google’s ad serving competitor, to compare each product’s results against one another, according to executives familiar with the agency’s ad tech plans. It marks the first major test for the nascent Atlas and the people-based measurement system it has been espousing…

    John Mcdermott/ Digiday- 26 readers -
  • Weekly PPC Update: Video is Killin’ It in 2015 Edition

    … the globe. What are they getting out of it? Early results are quite promising, with significant audience engagement and 74% video completion rates. Now, what’s the deal with this viewability roll-out? Advertisers (marketers and publishers) using DoubleClick platforms, as well as DoubleClick Ad Exchange, will be able to take advantage…

    Tom Demers/ BoostBlogin Paid Search- 26 readers -
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