Doubleclick For Publishers

  • What is an Ad Server? How does Ad Serving Work?

    … to the website or app for the user to see. The Ad Server tracks each time the ad gets clicked. In order for everything to work correctly, it requires the publisher to define their inventory on the Ad Server, open it up for sale, approve campaigns, measure and optimize the performance to maximize their revenue. Google has put this infographic together, What is DFP? (DoubleClick for Publishers) © 2017 DK New Media. All Rights Reserved. Visit and Subscribe to MarTech today! …

    Douglas Karr/ Marketing Technology Blogin How To's- 13 readers -
Get the top posts daily into your mailbox!