Doug Kessler

  • 2016 Content Marketing World Take-aways

    …. Attendees were highly focused on finding concrete, actionable insights to put into practice. They were much less interested in high level concepts. Content creativity and originality were a more important focus. Editor’s note: Deshpande is the head of Curata, a Content Marketing World exhibitor. Deshpande is a strong proponent of curated content…

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
  • 2016 Marketing Trends To Transform Your Business

    … Tactics: Allocate advertising budget to your audience’s prime media consumption. Media sellers need to provide better targeting to prove audience attention and advertising value. Media mixes will become more diverse and higher priced to compensate for the targeting. Improve marketing mojo to create quality ads and content (Hat tip to Velocity’s Doug…

    Heidi Cohen/ Heidi Cohenin Content Facebook- 25 readers -
  • Improve Your Content Marketing To Drive Performance

    … effective with content marketing is because we’re not starting with the ‘why?’” Brain Traffic’s Kristina Halvorson empowered the Content Marketing World audience to ask why and to say no to those activities that aren’t strategically relevant. Develop a content marketing mission statement. Here’s Michael Brenner’s Mad Lib version to get you on track…

    Heidi Cohen/ Heidi Cohenin Content- 22 readers -
  • How To Succeed With Earned Media: 34 Case Studies

    … since the Lincoln ads were a well-known topic of conversation for several months. A quick glance at the YouTube search shows that parodies yielded nearly 20 million views. By comparison, the original 4 videos by Lincoln generated only about 5 million views. I’m sure that many of these can be attributed to people searching for the parodies. Eric T…

    Heidi Cohen/ Heidi Cohenin How To's- 13 readers -
  • 50 Quotes That’ll Make You a Better Content Marketer

    … Content marketing may be the hot new trend in the content marketing world, but it’s also the underdog—the discipline with the least budget, most doubters, and highest degree of difficulty when it comes to doing it well. But when you’re doing it well, it’s also an incredible amount of fun. As David Carr said, “Creating media content is a diverting…

    Joe Lazauskas/ The Content Strategistin Content- 25 readers -
  • 20 Content Marketing Tips Guaranteed To Yield Results

    … and metadata about your content. Leverage other people’s audiences to extend your content reach. Heidi Cohen – Actionable Marketing Guide (@HeidiCohen) 6. Incorporate your 360° brand into your content. Your content must convey your business’s brand. Actively manage the tone of voice of your content by making it someone’s job. Create a Tone…

    Heidi Cohen/ Heidi Cohenin Social SEO Content- 24 readers -
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