Doug Kessler

  • How to market your B2B product with passion

    … under your nose, just waiting to be shared with your audience. It’s time to tap into that and get creative. As content marketing guru Doug Kessler recommended at last month’s Content Marketing World convention in the United States, “give your geeks a budget and get them to be creative”. Here’s what happened when GE Aviation did precisely…

    Lush Digitalin How To's- 20 readers -
  • 3 top tips for content marketers from CMWorld 2017

    … service or product, there’s still an actual human making the purchase decision. And folks love to be entertained. *Record scratch* OK stop. You have to watch this example. It’s actually one Doug Kessler mentioned in one of his presentations, but it’s totally worth showing here. That ad is possibly my favourite thing that ever existed. And I have…

    Lush Digitalin Content- 18 readers -
  • Brand Newsroom 156 & 157: Content Marketing World 2017 Specials

    … specialist Clare McDermott, the Unthinkable podcast’s Jay Acunzo and email subscription guru Adam Franklin. Brand Newsroom is a podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. Here are the episodes and the show notes. BNR 156 A: Joe Pulizzi…

    Lush Digitalin Content- 16 readers -
  • 2016 Content Marketing World Take-aways

    … people to DO something. I loved Lars Silberbauer’s description of the importance of content marketing at Lego. He was very clear that storytelling is what makes Lego’s plastic brick different. He illustrated the idea of engaging an audience at a whole new level across social media platforms with connected command centers. (BTW, I’ve spent some of my…

    Heidi Cohen/ Heidi Cohenin Content- 34 readers -
  • 2016 Marketing Trends To Transform Your Business

    … and intelligent content. Once and Done Content – Kapost Chart Best of breed marketers will extend their content marketing approach across their organization to include all company information. The goals are to improve the content quality and usefulness, keep branding consistent and reduce expenses. Your must create this information anyhow. Make…

    Heidi Cohen/ Heidi Cohenin Content Facebook- 47 readers -
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