Doug Kessler

  • 2016 Content Marketing World Take-aways

    … Crestodina’s CMW Yearbook. Do less, better. Slow down to think clearly and strategically. Focus on effectiveness. Kristina Halvorson: “Don’t innovate, IMPROVE.”” Scott Stratten: “Do 2003 well.” Ann Handley: “There is such a thing as BAD slow marketing. But there’s a critical need for GOOD slow marketing.” Sometimes, as content marketers, it feels like…

    Heidi Cohen/ Heidi Cohenin Content- 17 readers -
  • 2016 Marketing Trends To Transform Your Business

    … need a high-level view across the terrain to see what’s ahead. 5 Key 2016 marketing trends that will transform your business. 1. Audience context becomes the marketing focus As content, social media and mobile mature and evolve, marketers must adapt and modify their plans to be contextually relevant without being creepy. 2016 is the starting…

    Heidi Cohen/ Heidi Cohenin Content Facebook- 29 readers -
  • Improve Your Content Marketing To Drive Performance

    … business and your content. Where is there a hole or opportunity that you can fill? How does your business differ? If you can’t answer this question, your potential audience and customers can’t either. Select your niche well. As a former media executive, Joe Pulizzi thought long and hard about how to position his organization. He chose the term…

    Heidi Cohen/ Heidi Cohenin Content- 25 readers -
  • How To Succeed With Earned Media: 34 Case Studies

    …; Twitter: @KDHungerford 16. My favorite examples of earned media are when people share a paid media message on a social network. It underscores the difference between earned and paid media as well as showing how the two can work together creating an effective CPM for a brand. It makes you ask: “What is your advertising’s earning power?” Max…

    Heidi Cohen/ Heidi Cohenin How To's- 14 readers -
  • 50 Quotes That’ll Make You a Better Content Marketer

    … Content marketing may be the hot new trend in the content marketing world, but it’s also the underdog—the discipline with the least budget, most doubters, and highest degree of difficulty when it comes to doing it well. But when you’re doing it well, it’s also an incredible amount of fun. As David Carr said, “Creating media content is a diverting…

    Joe Lazauskas/ The Content Strategistin Content- 25 readers -
  • 20 Content Marketing Tips Guaranteed To Yield Results

    9 Content Marketing Experts Reveal Their Secrets While most businesses use some form of content marketing, does it generate the results their executives demand? For many, their content marketing is a leap of faith. Therefore, they can’t answer this question. 20 Content Marketing Tips Guaranteed To Yield Results But your content doesn’t have to be.

    Heidi Cohen/ Heidi Cohen- 24 readers -
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