Doug Kessler

  • 2016 Content Marketing World Take-aways

    … 23 Content Marketers Share Their Insights Even if you attended, maybe you’re wondering what you missed at 2016 Content Marketing World. It’s the world’s largest content conference, a major live event. So it’s hard not to have FOMO. Don’t worry we’ve got you covered. We’ve got the inside scoop. We went straight to the attendees to get…

    Heidi Cohen/ Heidi Cohenin Content- 21 readers -
  • 2016 Marketing Trends To Transform Your Business

    … could keep getting more budget without showing results? Really???) As part of content marketing’s maturity, content, social media and advertising will become these 2 distinct sub-functions: New marketing. This is the first iteration of your marketing message as original content. It includes related elements to maximize resource use. Jay Baer calls…

    Heidi Cohen/ Heidi Cohenin Content Facebook- 37 readers -
  • Improve Your Content Marketing To Drive Performance

    … business and your content. Where is there a hole or opportunity that you can fill? How does your business differ? If you can’t answer this question, your potential audience and customers can’t either. Select your niche well. As a former media executive, Joe Pulizzi thought long and hard about how to position his organization. He chose the term…

    Heidi Cohen/ Heidi Cohenin Content- 30 readers -
  • How To Succeed With Earned Media: 34 Case Studies

    … considering a purchase.” Here’s related customer trust research on influencers and media. Peg Fitzpatrick, author of The Art of Social Media; Twitter: @PegFitzpatrick 11. I’m a big fan of infographics. I especially like Neil Patel’s explanation, How To Create An Infographic That Can Generate 5,000 Visitors Per Month. Here’s an example…

    Heidi Cohen/ Heidi Cohenin How To's- 16 readers -
  • 50 Quotes That’ll Make You a Better Content Marketer

    … Content marketing may be the hot new trend in the content marketing world, but it’s also the underdog—the discipline with the least budget, most doubters, and highest degree of difficulty when it comes to doing it well. But when you’re doing it well, it’s also an incredible amount of fun. As David Carr said, “Creating media content is a diverting…

    Joe Lazauskas/ The Content Strategistin Content- 27 readers -
  • 20 Content Marketing Tips Guaranteed To Yield Results

    …!) The key to writing with pathological empathy for your customer: Follow a writing GPS (have a goal for your writing, and map out a plan for getting there). The first step of that first step is to have a goal, and then reframe your goal to relate it to your readers: Why does it matter to them? What’s in it for them? Why should they care…

    Heidi Cohen/ Heidi Cohenin Social SEO Content- 25 readers -
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