Doug Kessler

  • 2016 Content Marketing World Take-aways

    …. This demands the full support of the entire enterprise to make them happen. Content Marketing Institute’s Robert Rose showed us how to map our content strategy to real business results. Mitch Joel persuaded us to start focusing on publishing content in the communities we serve rather than bringing audiences to our sites. The big theme that emerged from…

    Heidi Cohen/ Heidi Cohenin Content- 32 readers -
  • 2016 Marketing Trends To Transform Your Business

    … Tactics: Allocate advertising budget to your audience’s prime media consumption. Media sellers need to provide better targeting to prove audience attention and advertising value. Media mixes will become more diverse and higher priced to compensate for the targeting. Improve marketing mojo to create quality ads and content (Hat tip to Velocity’s Doug…

    Heidi Cohen/ Heidi Cohenin Content Facebook- 43 readers -
  • Improve Your Content Marketing To Drive Performance

    … statement: “Content marketing is just marketing.” Regardless of your position or type of company, how you meet this challenge is crucial to your business’s future. This is why 3,500 marketers converged on Cleveland, Ohio, last week, for Content Marketing World 2015. (BTW, Content Marketing World 2014’s learnings still apply!) Marriott’s David Beebe put…

    Heidi Cohen/ Heidi Cohenin Content- 43 readers -
  • How To Succeed With Earned Media: 34 Case Studies

    … Kalehoff, Social Code; Twitter: @ MaxKalehoff 17. My agency’s slideshare, ‘Crap: Why the Biggest Threat to Content Marketing is Content Marketing’ received almost 15% of its 1+million views from embeds on top blogs such as Marketing Profs, Hubspot and Econsultancy. Doug Kessler, Velocity; Twitter: @DougKessler…

    Heidi Cohen/ Heidi Cohenin How To's- 27 readers -
  • 50 Quotes That’ll Make You a Better Content Marketer

    … Content marketing may be the hot new trend in the content marketing world, but it’s also the underdog—the discipline with the least budget, most doubters, and highest degree of difficulty when it comes to doing it well. But when you’re doing it well, it’s also an incredible amount of fun. As David Carr said, “Creating media content is a diverting…

    Joe Lazauskas/ The Content Strategistin Content- 33 readers -
  • 20 Content Marketing Tips Guaranteed To Yield Results

    … in writing isn’t just nice; it’s a necessity. And it’s also the oft-overlooked cornerstone of nearly all content marketing. Writing is the heart of content marketing; your words tell your customers who you are before they ever talk to you. So it’s the heart – and the liver, lungs and central nervous system (that last part paraphrases Doug Kessler…

    Heidi Cohen/ Heidi Cohenin Social SEO Content- 34 readers -
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