Doug Kessler

    • 2016 Content Marketing World Take-aways

      23 Content Marketers Share Their Insights Even if you attended, maybe you’re wondering what you missed at 2016 Content Marketing World. It’s the world’s largest content conference, a major live event. So it’s hard not to have FOMO. Don’t worry we’ve got you covered. We’ve got the inside scoop. We went straight to the attendees to get their perspective.

      Heidi Cohen/ Heidi Cohenin Content- 13 readers -
  • 2016 Marketing Trends To Transform Your Business

    … could keep getting more budget without showing results? Really???) As part of content marketing’s maturity, content, social media and advertising will become these 2 distinct sub-functions: New marketing. This is the first iteration of your marketing message as original content. It includes related elements to maximize resource use. Jay Baer calls…

    Heidi Cohen/ Heidi Cohenin Content Facebook- 22 readers -
  • Improve Your Content Marketing To Drive Performance

    … until people can actually find it.” To this end, optimize your content by platform (including relevant social media networks) and for keyword searches. Select your keyword terms. Spin Sucks’ Gini Dietrich talked about using mind maps to plot your keyword terms. Focus on your key platform. Don’t be everywhere was a common theme of Content…

    Heidi Cohen/ Heidi Cohenin Content- 19 readers -
  • How To Succeed With Earned Media: 34 Case Studies

    … to earned media alone. Results: We generated $6 million worth of earned media, helped the product launch successfully, and exceeded initial sales goals even before the advertising began. George Stenitzer, Crystal Clear Communications; Twitter: @RiverWordGuy 31. A brand that has been built on content creation alone is a great example of earned media…

    Heidi Cohen/ Heidi Cohenin How To's- 10 readers -
  • 50 Quotes That’ll Make You a Better Content Marketer

    … Content marketing may be the hot new trend in the content marketing world, but it’s also the underdog—the discipline with the least budget, most doubters, and highest degree of difficulty when it comes to doing it well. But when you’re doing it well, it’s also an incredible amount of fun. As David Carr said, “Creating media content is a diverting…

    Joe Lazauskas/ The Content Strategistin Content- 23 readers -
  • 20 Content Marketing Tips Guaranteed To Yield Results

    … things may seem small to most, but they’re the Moon. All those companies out there that are creating and distributing content without doing these two things are at a significant disadvantage. My advice: Stop doing everything, get a strategy, write it down, and consistently review it with the team. It’ll make all the difference. Joe Pulizzi…

    Heidi Cohen/ Heidi Cohenin Social SEO Content- 22 readers -
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