Doug Kessler

  • 2016 Content Marketing World Take-aways

    …. This demands the full support of the entire enterprise to make them happen. Content Marketing Institute’s Robert Rose showed us how to map our content strategy to real business results. Mitch Joel persuaded us to start focusing on publishing content in the communities we serve rather than bringing audiences to our sites. The big theme that emerged from…

    Heidi Cohen/ Heidi Cohenin Content- 23 readers -
  • 2016 Marketing Trends To Transform Your Business

    … and intelligent content. Once and Done Content – Kapost Chart Best of breed marketers will extend their content marketing approach across their organization to include all company information. The goals are to improve the content quality and usefulness, keep branding consistent and reduce expenses. Your must create this information anyhow. Make…

    Heidi Cohen/ Heidi Cohenin Content Facebook- 39 readers -
  • Improve Your Content Marketing To Drive Performance

    … 5 Content Marketing World 2015 Takeaways When it comes to content creation, marketers are on a treadmill creating ever more content to fill consumers’ voracious need for instantaneous information when, where and how they want it. Let’s put that in context: Translation: Your content and marketing messages are competing against communications…

    Heidi Cohen/ Heidi Cohenin Content- 36 readers -
  • How To Succeed With Earned Media: 34 Case Studies

    … Kalehoff, Social Code; Twitter: @ MaxKalehoff 17. My agency’s slideshare, ‘Crap: Why the Biggest Threat to Content Marketing is Content Marketing’ received almost 15% of its 1+million views from embeds on top blogs such as Marketing Profs, Hubspot and Econsultancy. Doug Kessler, Velocity; Twitter: @DougKessler http://www.slideshare.net/dougkessler…

    Heidi Cohen/ Heidi Cohenin How To's- 17 readers -
  • 50 Quotes That’ll Make You a Better Content Marketer

    … Content marketing may be the hot new trend in the content marketing world, but it’s also the underdog—the discipline with the least budget, most doubters, and highest degree of difficulty when it comes to doing it well. But when you’re doing it well, it’s also an incredible amount of fun. As David Carr said, “Creating media content is a diverting…

    Joe Lazauskas/ The Content Strategistin Content- 30 readers -
  • 20 Content Marketing Tips Guaranteed To Yield Results

    …!) The key to writing with pathological empathy for your customer: Follow a writing GPS (have a goal for your writing, and map out a plan for getting there). The first step of that first step is to have a goal, and then reframe your goal to relate it to your readers: Why does it matter to them? What’s in it for them? Why should they care…

    Heidi Cohen/ Heidi Cohenin Social SEO Content- 28 readers -
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