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Have you ever had the opportunity to geek out with your heroes? I have. Last month I was in Cleveland, Ohio, hanging out with content marketing “legends” (as we say in Australia), including Andy Crestodina, Ann Handley and Carla Johnson. I adore them all and hang off their every word. They’re real thinkers in our profession.
… Brand Newsroom’s Sarah Mitchell and regular producer, Dan Hatch, attended Content Marketing World in Cleveland, Ohio, and interviewed many of the superstars of the industry. In this series of podcasts they spoke to the Content Marketing Institute’s Joe Pulizzi and Robert Rose, B2B legend Doug Kessler, SEO genius Andy Crestodina, research…
… discussing Hug Your Haters.) We’re at the beginning of transformation of marketing and customer service roles into a single “customer experience” role. Businesses that embrace this evolution early and wholeheartedly will win in this new era. I really liked Doug Kessler’s idea regarding coming up with ‘insight’ not just a piece of content. Ask…
… and intelligent content. Once and Done Content – Kapost Chart Best of breed marketers will extend their content marketing approach across their organization to include all company information. The goals are to improve the content quality and usefulness, keep branding consistent and reduce expenses. Your must create this information anyhow. Make…