Doug Kessler

  • 2016 Content Marketing World Take-aways

    … 23 Content Marketers Share Their Insights Even if you attended, maybe you’re wondering what you missed at 2016 Content Marketing World. It’s the world’s largest content conference, a major live event. So it’s hard not to have FOMO. Don’t worry we’ve got you covered. We’ve got the inside scoop. We went straight to the attendees to get…

    Heidi Cohen/ Heidi Cohenin Content- 31 readers -
  • 2016 Marketing Trends To Transform Your Business

    … engines that it’s still relevant. (Yes, search still matters!) But enhanced existing marketing isn’t free. It requires headcount and budget. Enhanced existing marketing requires content curation and intelligent content. Content Marketing Institute’s Joe Pulizzi hired a content curator, Jodi Harris, who was part of their content team! She knew…

    Heidi Cohen/ Heidi Cohenin Content Facebook- 43 readers -
  • Improve Your Content Marketing To Drive Performance

    … until people can actually find it.” To this end, optimize your content by platform (including relevant social media networks) and for keyword searches. Select your keyword terms. Spin Sucks’ Gini Dietrich talked about using mind maps to plot your keyword terms. Focus on your key platform. Don’t be everywhere was a common theme of Content…

    Heidi Cohen/ Heidi Cohenin Content- 41 readers -
  • How To Succeed With Earned Media: 34 Case Studies

    …; Twitter: @GDecugis 6. Our CMO Michael Gerard authored Six Crucial Attributes of a Successful Business Blog. Published on MarketingProfs blog, the post attracted 1,400+ social shares and yielded 50+ leads for Curata. Earned media was a low-cost, highly effective lead generation method. Pawan Deshpande, Curata; Twitter: @TweetsFromPawan 7. An awesome…

    Heidi Cohen/ Heidi Cohenin How To's- 22 readers -
  • 50 Quotes That’ll Make You a Better Content Marketer

    … Content marketing may be the hot new trend in the content marketing world, but it’s also the underdog—the discipline with the least budget, most doubters, and highest degree of difficulty when it comes to doing it well. But when you’re doing it well, it’s also an incredible amount of fun. As David Carr said, “Creating media content is a diverting…

    Joe Lazauskas/ The Content Strategistin Content- 31 readers -
  • 20 Content Marketing Tips Guaranteed To Yield Results

    9 Content Marketing Experts Reveal Their Secrets While most businesses use some form of content marketing, does it generate the results their executives demand? For many, their content marketing is a leap of faith. Therefore, they can’t answer this question. 20 Content Marketing Tips Guaranteed To Yield Results But your content doesn’t have to be.

    Heidi Cohen/ Heidi Cohen- 31 readers -
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