Dpsespeaker

  • How Refinery29 is expanding in Europe

    … Many U.S. digital publishers are expanding abroad, often relying on local partnerships. But Refinery29 is relying on local teams to create content for national audiences — and build relationships with advertisers. Refinery29 has an 11-person editorial staff in London, where it launched nine months ago; it has a six-person editorial team…

    Digidayin How To's- 9 readers -
  • French news publishers believe solidarity is key to staving off ad blocking

    … In France, publishers are taking to the barricades to fight ad blocking. After what publishers believe to be a successful trial of blocking ad-blocking users in March, more news publishers are joining forces against ad blockers and taking a tougher stance in September. Out of France’s top 40 publishers, 80 percent of them are part…

    Digiday- 12 readers -
  • German publisher Gruner + Jahr’s latest ad blocking tactic: Humor

    … German publishing giant Gruner + Jahr has one of the more sophisticated ad blocking strategies in the market. When it first took action last November, it followed in Axel Springer’s footsteps with a hard ban on ad blocker users accessing its special-interest magazine sites. But it held back on running a hard ban across its main news brand Stern…

    Digiday- 12 readers -
  • How Liberation’s new paywall increased subscribers by 10 percent over the summer

    … French daily newspaper Libération has shifted its approach to its paywall, loosening it up for its most loyal readers, and the publisher reports that the new iteration is seeing results. Since July, visitors to the news site have been served a message saying they have seven more visits before they need to subscribe to access more content. During…

    Digiday- 12 readers -
  • How the Financial Times balances advertising with subscription models

    In June at the Digiday Publishing Summit Japan, publishers gathered to discuss the challenges of international expansion and the audience growth opportunities afforded by platforms and apps. We have made the best sessions from that summit available on iTunes and Stitcher through Digiday Live, a podcast series from Digiday that features the best conversations and presentations ...

    Digiday- 9 readers -
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