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Snapchat has been a disruptive force in social media, with many competitors trying to offer similar features as users flock to the service. Snapchat also seems to be on the verge of going mainstream. Data from Alexa examines Snapchat’s ascent and how “unicorn startups” are changing. In the tech world, unicorns are private startups that reach at least a $1 billion valuation.
…. Regardless of the root cause, there are clearly some ad-delivery issues at this stage. We have not seen this error in ad delivery on Facebook or any other network that we measure. The top 10 advertisers on Instagram in October, by share of voice, were: FanDuel Supercell The Third Stone Holdings Ltd. Everalbum The Topps Co. ContextLogic GramGames Zynga Kabam Science Mobile Readers: Did any of Sensor Tower’s findings about Instagram advertisers surprise you? …