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I often write for the sheer love of it. But when I publish my writing, I’m hoping for more. I want people to see it. Read it. Talk about it. As a writer, nothing is more rewarding than knowing that people are talking about something you wrote. It almost makes up for the crappy rates. And as I’ve experienced over the past few years at Contently, that reward dynamic is the same ...
… business. But to build an audience, the key is the same as when you’re trying to activate that reward center—you need to get people to talk. This has been true since before the Internet and will be true after the world gets nuked and the only things left are cockroaches and Gawker Media. I recently bumped into Drake Baer of Business Insider…