Drake Baer

  • 3 Secret Ingredients to Make Content Share-Worthy

    … it more likely that the’ll share it, says Baer. “What’s the cognitive load you’re asking people to make?” Baer asks. “The higher the load, the higher the cost, and the more friction [to spreading your message].” I IS FOR IDENTITY People connect with stories that they can personally relate to in some way. More importantly, Baer says, people click…

    Shane Snow/ Relevancein Content- 15 readers -
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