Drawbridge

  • Drawbridge: Mobile Gaming Habits Change When School Year Starts

    … of the school year had a noticeable effect on mobile gaming habits. Specifically, in July, Drawbridge said users were more likely to play mobile games on both iOS and Android during the week than on weekends. However, in August and September, users were more likely to play mobile games on weekends. Drawbridge said the start of the school year is one…

    Inside Facebook- 16 readers -
  • The Most Important Thing in Marketing Isn’t VR or AI

    … and Facebook entering the cross-device fray and a number of independent technology companies focusing on identity solutions for the past few years, brands, agencies and enterprises need to be thinking cross-device now more than ever. The days of siloed marketing channels are quickly coming to an end. Rahul Bafna is vice president of product management and partnerships at cross-device programmatic platform provider Drawbridge. Image courtesy of Shutterstock. …

    AllFacebookin Google Facebook- 23 readers -
  • Drawbridge Founder: ‘Programmatic Has Led the Charge for Cross-Device’

    … Sivaramakrishnan founded Drawbridge in 2010 after a stint at Google, which had acquired AdMob, the startup she was working for. Sivaramakrishnan spoke with Street Fight about Drawbridge’s solutions, the ever-changing nature of mobile targeting, and the constant misinterpretation of the word “programmatic.” How have cross-device tracking and omnichannel developed…

    Street Fight- 11 readers -
  • Report: Clean Master Was Android’s Most Used App in Q4 2015

    … Drawbridge, a cross-device identity solution, has analyzed more than one trillion in-app ad requests from Oct. 1, 2015 to Dec. 31, 2015 to discover which iOS and Android apps were the most used last quarter. Drawbridge’s data also revealed the apps on each platform with the highest number of unique daily users (UDU) during the quarter…

    AllTwitter- 10 readers -
  • Why Cross-Device Matching Will Transform the Mobile Advertising Industry

    … is cross-device matching where a company can identify multiple devices owned by a single person. Companies like Drawbridge, which has raised a little over $20 million, have built massive databases of user devices that allow advertisers to reach the same user as they move from their laptop to smartphone to tablet. We caught up with Rahul Bafna, VP…

    Street Fightin Mobile- 24 readers -
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