Drawbridge

  • Street Fight Daily: Instagram Beats Facebook for Brands, Twitter Aims to Jumpstart Ad Strategy

    Street Fight Daily: Instagram Beats Facebook for Brands, Twitter Aims to Jumpstart Ad Strategy May 19, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Instagram Gives Brands and Celebrities Up to 400% More Engagement than Facebook (VentureBeat) Socialbakers’ data shows that Face.

    Street Fight- 19 readers -
  • Drawbridge: Mobile Gaming Habits Change When School Year Starts

    … potential cause for this shift, as students have less time to play games during the week. Overall, Drawbridge said the top gaming apps in the third quarter were Solitaire, My Talking Tom, Words With Friends, My Talking Angela, Subway Surfers, Hay Day, Township, 8 Ball Pool, Tiles 2 and POU. When looking at all apps and games, Drawbridge said…

    Inside Facebook- 24 readers -
  • The Most Important Thing in Marketing Isn’t VR or AI

    … and Facebook entering the cross-device fray and a number of independent technology companies focusing on identity solutions for the past few years, brands, agencies and enterprises need to be thinking cross-device now more than ever. The days of siloed marketing channels are quickly coming to an end. Rahul Bafna is vice president of product management and partnerships at cross-device programmatic platform provider Drawbridge. Image courtesy of Shutterstock. …

    AllFacebookin Google Facebook- 29 readers -
  • Drawbridge Founder: ‘Programmatic Has Led the Charge for Cross-Device’

    … Sivaramakrishnan founded Drawbridge in 2010 after a stint at Google, which had acquired AdMob, the startup she was working for. Sivaramakrishnan spoke with Street Fight about Drawbridge’s solutions, the ever-changing nature of mobile targeting, and the constant misinterpretation of the word “programmatic.” How have cross-device tracking and omnichannel developed…

    Street Fight- 13 readers -
  • Report: Clean Master Was Android’s Most Used App in Q4 2015

    … Drawbridge, a cross-device identity solution, has analyzed more than one trillion in-app ad requests from Oct. 1, 2015 to Dec. 31, 2015 to discover which iOS and Android apps were the most used last quarter. Drawbridge’s data also revealed the apps on each platform with the highest number of unique daily users (UDU) during the quarter…

    AllTwitter- 15 readers -
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