Drawbridge

  • Drawbridge: Mobile Gaming Habits Change When School Year Starts

    … potential cause for this shift, as students have less time to play games during the week. Overall, Drawbridge said the top gaming apps in the third quarter were Solitaire, My Talking Tom, Words With Friends, My Talking Angela, Subway Surfers, Hay Day, Township, 8 Ball Pool, Tiles 2 and POU. When looking at all apps and games, Drawbridge said…

    Inside Facebook- 24 readers -
  • The Most Important Thing in Marketing Isn’t VR or AI

    … of cross-device, with Google focusing on targeting and Facebook adding new reporting capabilities. So what’s all this fuss about cross-device? In 2014, Facebook commissioned a study that found that 53 percent of people who own two devices and 77 percent who own three devices switch between them to complete tasks or activities. Similarly, a Google…

    AllFacebookin Google Facebook- 29 readers -
  • Drawbridge Founder: ‘Programmatic Has Led the Charge for Cross-Device’

    … Sivaramakrishnan founded Drawbridge in 2010 after a stint at Google, which had acquired AdMob, the startup she was working for. Sivaramakrishnan spoke with Street Fight about Drawbridge’s solutions, the ever-changing nature of mobile targeting, and the constant misinterpretation of the word “programmatic.” How have cross-device tracking and omnichannel developed…

    Street Fight- 13 readers -
  • Report: Clean Master Was Android’s Most Used App in Q4 2015

    … Drawbridge, a cross-device identity solution, has analyzed more than one trillion in-app ad requests from Oct. 1, 2015 to Dec. 31, 2015 to discover which iOS and Android apps were the most used last quarter. Drawbridge’s data also revealed the apps on each platform with the highest number of unique daily users (UDU) during the quarter…

    AllTwitter- 15 readers -
Get the top posts daily into your mailbox!