Drift

  • 5 Interactive Content Types That Will Boost Your Results

    … How To Use Interactive Content To Stop Readers & Engage Them Despite your investment in high quality content marketing, do uninspiring results leave you without an explanation beyond Facebook’s organic reach falloff? Not sure how to stand out in the endless steams of information and messages reaching your audience through a variety…

    Heidi Cohen/ Heidi Cohenin Content- 23 readers -
  • HYPERGROWTH – Book Interview

    … of internal stakeholders. Whether the underlying methodology is Waterfall, or Agile, the customer is noticeably missing. At Performable, I shifted the model to make communication with customers a priority. Under this new model, everything revolves around the customer: from what features get shipped, to what words get used on the website, to how teams…

    Heidi Cohen/ Heidi Cohen- 21 readers -
  • The State Of Interactive Content Metrics [Research and Tips]

    …. (Almost everyone!) 33% of B2B marketers will share their phone number. (1 in 3 respondents!) 18% of B2B marketers will share buying decision related information. (Less than 1 in 5 respondents!) B2B customers’ willingness to share personal information [Chart] Think hard about how you’re going to use requested data before asking for it! Don’t just…

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
  • Gated Content VS Ungated Content

    … leads. Gated Content Disadvantages: Reduces audience size since people don’t want to share their information. Hinders search and amplification results since content isn’t searched and less likely to get links. (BTW, as Rand Fishkin points out it’s easy to get around your gating for links.) Yields poor data. I’m surprised more marketers don’t…

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
  • How 2017 Marketing Can Drive More Profitable Sales [Research]

    … a marketing-sales perspective, examine the entire buyer journey and customer experience. To put these results in context, customer conversion takes time and repeated engagement, specifically 10+ interactions. Microsoft research found 12 touches were needed. (Note: Couldn’t find source.) According to Moz’s Rand Fishkin, customers who visit Moz 10…

    Heidi Cohen/ Heidi Cohenin How To's- 19 readers -
  • Earned Social Media Shares Trump Owned: What You Need To Know

    … Why All Social Shares Are Not Created Equal Matters Want to increase your marketing results from your social media shares? Of course you do—unless you’ve been living under a rock, who doesn’t? To do so, understand that not all social media shares are created equal. Surprised? You shouldn’t be. Trust is in extremely short supply these days…

    Heidi Cohen/ Heidi Cohenin Social How To's- 37 readers -
  • Maximize B2B Blog Results: 10 Tactics You Need

    … to purchase or risk loosing them. Blogs aren’t a once and done content strategy. Rather blogs require careful nurturing and time to yield results that translate to business success. Content Marketing Institute’s Michele Linn says a content strategy takes about 12 to 18 months to yield results. Maximize B2B blog results: 10 Tactics you need Integrate…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 44 readers -
  • 8 Ways to Customize Slack for Social Media Marketers

    … account. Social media marketers can use this integration as a Twitter dashboard. #2: Collaborate With Team Members With Hootsuite Hootsuite has more than 150 app integrations, including Slack. Installing the Hootsuite Slack app lets you send a social post from your Hootsuite dashboard directly to a Slack channel. With the Hootsuite integration…

    Social Media Examinerin Social Twitter- 32 readers -
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