Drift

    • 5 Interactive Content Types That Will Boost Your Results

      How To Use Interactive Content To Stop Readers & Engage Them Despite your investment in high quality content marketing, do uninspiring results leave you without an explanation beyond Facebook’s organic reach falloff? Not sure how to stand out in the endless steams of information and messages reaching your audience through a variety of channels and devices? Then try interactive content.

      Heidi Cohen/ Heidi Cohenin Content- 22 readers -
  • HYPERGROWTH – Book Interview

    … of internal stakeholders. Whether the underlying methodology is Waterfall, or Agile, the customer is noticeably missing. At Performable, I shifted the model to make communication with customers a priority. Under this new model, everything revolves around the customer: from what features get shipped, to what words get used on the website, to how teams…

    Heidi Cohen/ Heidi Cohen- 21 readers -
  • The State Of Interactive Content Metrics [Research and Tips]

    … upfront, use your responder emails to capture information in a second step. Smart Passive Income’s Pat Flynn does this with his first email. Provide easy-to-access chat or messaging. The great part of this type of functionality is that it makes even static content appear interactive and personal. When Drift removed their content gating, they retained…

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
  • Gated Content VS Ungated Content

    … Research B2B marketers gate 80% of high-value content marketing assets behind lead generation forms (Starfleet Media’s 2014 B2B Content Marketing and Lead Generation Research). This proportion seems high to me since you need sufficient content to attract prospects and build trust. B2B Marketers Gate 80% of Content – Starfleet Research Chart Drift…

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
  • How 2017 Marketing Can Drive More Profitable Sales [Research]

    … individuals in 141 countries. 58% of those surveyed had 25 or fewer employees. 46% of those surveyed generated less $1 million in sales. 43% of those surveyed spent less than $25,000 on marketing. 43% of those surveyed invested less than $5,000 in sales technology. While the majority of Hubspot respondents are SMBs, larger companies can benefit from…

    Heidi Cohen/ Heidi Cohenin How To's- 19 readers -
  • Earned Social Media Shares Trump Owned: What You Need To Know

    … Why All Social Shares Are Not Created Equal Matters Want to increase your marketing results from your social media shares? Of course you do—unless you’ve been living under a rock, who doesn’t? To do so, understand that not all social media shares are created equal. Surprised? You shouldn’t be. Trust is in extremely short supply these days…

    Heidi Cohen/ Heidi Cohenin Social How To's- 36 readers -
  • Maximize B2B Blog Results: 10 Tactics You Need

    … in December 2015. Results: 500,000+ readers. Blog audit improve organic search. Update existing blog content and delete out-of-date information signals quality content for search engines. After an audit, Phase Design Studio’s content yielded an eightfold lead increase (Source: Moz). Moz Chart: 8X Lead Improvement Post Audit B2B blog audit benefit…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 44 readers -
  • 8 Ways to Customize Slack for Social Media Marketers

    … Do you use Slack? Want to streamline communication with team members and clients? There are a number of third-party apps and add-ons to help you customize Slack to fit your marketing team’s needs. In this article, you’ll discover eight apps for social media marketers using Slack. Discover eight apps to customize Slack for social media…

    Social Media Examinerin Social Twitter- 32 readers -
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