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Snapchat has started to build serious buzz among brands over the past several months. Many different brands, from Gatorade to Starbucks to Taco Bell, have launched Snapchat campaigns. But despite its growing popularity, the platform may not be right for all brands. Alcohol brands, including Jim Beam, have dipped their toes into the platform.
… In a sign that not all the young'uns have abandoned "the book," there's a fake news scam spreading like wildfire on Facebook aimed specifically at the under 21 crowd — and if you haven't seen it yet, you will (assuming you're connected to any of the aforementioned young'uns, that is). And if you're not connected to many under-21 folks, be sure…