Drip Campaigns

  • Re-engaging Old Leads With Email Workflow

    …-engage put themselves back into circulation. Then we walked those folks through the process of getting their credit mortgage-ready. They expressed an interest in credit and what that means during the home buying process, and they let us know they want to learn more. The workflow is essentially a lead-nurturing email journey that takes them through…

    Dan Moyle/ Relevancein EMail Content- 9 readers -
  • Automated Email Marketing and its Effectiveness

    … and B2B marketing effectiveness. Of course, automated email isn’t simply an opt-in drip campaign like we have. It also includes auto-response triggered emails as well as auto-initiated drip campaigns that are triggered when a subscriber takes a specific action. Triggered email messages average 70.5% higher open rates and 152% higher click-through…

    Douglas Karr/ Marketing Technology Blogin EMail- 16 readers -
  • Using Drip Campaigns to Boost Conversions From Content

    … rather than customers who converted indirectly because of a long relationship with the brand nurtured by that content), the true ROI of most content programs is elusive. Nevertheless, content is a highly efficient—and some would argue necessary—strategy. If you’re looking to increase the number of measurable conversions you can get from a content…

    Larry Alton/ Relevancein Content- 9 readers -
  • 4 Elements to Drive Lead Generation with Marketing Automation

    …% increase in sales opportunities. Email Drip Campaigns – email is 3x more likely to prompt a purchase than social media. Landing Pages – using automation in conjunction with landing pages may result in conversion rates as high as 50%. Personalization and A/B Testing – personalized emails generate 6x the revenue when compared to non-personalized emails. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • SumoMe: Lead Generation for Your Site… with Great Support

    … break down the SumoMe products. Smart Bar, List Builder and Scroll Boxmake eNewsletter signup captures simple and not obvious. SumoMe already offers customer testimonials about showing actual revenue lead traction. Leads help build your email drip campaigns by offering incentives. Content Analytics and Heat Maps provide where and how visitors…

    Marketing Technology Blog- 16 readers -
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