Drip Campaigns

  • Re-engaging Old Leads With Email Workflow

    … a specific time frame (this calendar year) and wasn’t already a customer. This list fed a workflow that sent an email to re-engage them, or allow them to opt-out of future communications. It’s important to note here that we were clear in why we were emailing them and we offered an opt-out feature. Because this list had leads who had potentially forgotten…

    Dan Moyle/ Relevancein EMail Content- 8 readers -
  • Automated Email Marketing and its Effectiveness

    … rates Tweet This! than business as usual marketing messages. Why? Timing and personalization make these emails the most relevant messages that you can ever initiate automatically. About Instiller Instiller has build an email automation solution that provides all of the tools needed for agencies to deliver a complete email marketing service to clients…

    Douglas Karr/ Marketing Technology Blogin EMail- 13 readers -
  • Using Drip Campaigns to Boost Conversions From Content

    … marketing campaign, one the best ways to go about it is through a drip campaign. A drip campaign, which uses an automated series of follow-up emails to entice potential leads, can help you improve (and better quantify) the results your content campaign has on customer conversions. Point One: A Trackable Lead Pool The fuel for your drip campaign…

    Larry Alton/ Relevancein Content- 8 readers -
  • 4 Elements to Drive Lead Generation with Marketing Automation

    …% increase in sales opportunities. Email Drip Campaigns – email is 3x more likely to prompt a purchase than social media. Landing Pages – using automation in conjunction with landing pages may result in conversion rates as high as 50%. Personalization and A/B Testing – personalized emails generate 6x the revenue when compared to non-personalized emails. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • SumoMe: Lead Generation for Your Site… with Great Support

    … break down the SumoMe products. Smart Bar, List Builder and Scroll Boxmake eNewsletter signup captures simple and not obvious. SumoMe already offers customer testimonials about showing actual revenue lead traction. Leads help build your email drip campaigns by offering incentives. Content Analytics and Heat Maps provide where and how visitors…

    Marketing Technology Blog- 12 readers -
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