Drip Campaigns

  • Re-engaging Old Leads With Email Workflow

    …, not just spamming them), we established two points in the workflow with branching logic to once again re-engage if needed. Each of these milestones in the campaign helped us keep the most interested leads engaged, completing the workflow and (hopefully) moving on to the sales team. For instance, if a person hadn’t opened an email in a specific amount…

    Dan Moyle/ Relevancein EMail Content- 9 readers -
  • Mailflow: Add Autoresponders and Automate Email Sequences

    …. Because the emails were automated, there was little cost to developing the program. However, unless we wanted to spend a fortune on development time, the integration and automation that triggered the flow of emails had to be done utilizing a great platform. Mailflow is a platform built specifically for the end user to drag and drop email sequences…

    Douglas Karr/ Marketing Technology Blogin EMail- 16 readers -
  • Automated Email Marketing and its Effectiveness

    …, they should be targeted, timely, and personalised. Adi Toal, Instiller Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads Tweet This!. That’s a huge number – and Instiller has put together this infographic that provides the evidence that email automation is significantly impacting both B2C…

    Douglas Karr/ Marketing Technology Blogin EMail- 16 readers -
  • Using Drip Campaigns to Boost Conversions From Content

    … marketing campaign, one the best ways to go about it is through a drip campaign. A drip campaign, which uses an automated series of follow-up emails to entice potential leads, can help you improve (and better quantify) the results your content campaign has on customer conversions. Point One: A Trackable Lead Pool The fuel for your drip campaign…

    Larry Alton/ Relevancein Content- 9 readers -
  • 4 Elements to Drive Lead Generation with Marketing Automation

    … a lot easier to build a solution than to change the entire process and culture of an organization. That said, there still are lead generation opportunities in the investment of a marketing automation platform. Here are 4 elements that TechnologyAdvice has spotlighted that drive lead generation results: Collaboration with Sales – can generate a 20…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • SumoMe: Lead Generation for Your Site… with Great Support

    … view direct pages on your site. And you can modify campaigns with one click. Share social on your website with desktop and mobile capabilities. This also includes content sharing with Highlighter and Image Sharer. Contact Form offers an easy way to contact the company. SumoMe offers multiple plans, depending on your needs and budget, including…

    Marketing Technology Blog- 14 readers -
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