Drip Campaigns

  • Re-engaging Old Leads With Email Workflow

    …-engage put themselves back into circulation. Then we walked those folks through the process of getting their credit mortgage-ready. They expressed an interest in credit and what that means during the home buying process, and they let us know they want to learn more. The workflow is essentially a lead-nurturing email journey that takes them through…

    Dan Moyle/ Relevancein EMail Content- 9 readers -
  • Automated Email Marketing and its Effectiveness

    … rates Tweet This! than business as usual marketing messages. Why? Timing and personalization make these emails the most relevant messages that you can ever initiate automatically. About Instiller Instiller has build an email automation solution that provides all of the tools needed for agencies to deliver a complete email marketing service to clients…

    Douglas Karr/ Marketing Technology Blogin EMail- 16 readers -
  • Using Drip Campaigns to Boost Conversions From Content

    …, the success of a campaign must be determined by the cost it took to implement against the measurable benefits it influenced—in this case, the number of conversions it influenced. Because only a fraction of content marketing’s power can be measured in terms of converting power (that is to say, customers who read a piece and immediately converted…

    Larry Alton/ Relevancein Content- 9 readers -
  • 4 Elements to Drive Lead Generation with Marketing Automation

    …% increase in sales opportunities. Email Drip Campaigns – email is 3x more likely to prompt a purchase than social media. Landing Pages – using automation in conjunction with landing pages may result in conversion rates as high as 50%. Personalization and A/B Testing – personalized emails generate 6x the revenue when compared to non-personalized emails. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • SumoMe: Lead Generation for Your Site… with Great Support

    … break down the SumoMe products. Smart Bar, List Builder and Scroll Boxmake eNewsletter signup captures simple and not obvious. SumoMe already offers customer testimonials about showing actual revenue lead traction. Leads help build your email drip campaigns by offering incentives. Content Analytics and Heat Maps provide where and how visitors…

    Marketing Technology Blog- 16 readers -
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