Drip Campaigns

  • Re-engaging Old Leads With Email Workflow

    …, not just spamming them), we established two points in the workflow with branching logic to once again re-engage if needed. Each of these milestones in the campaign helped us keep the most interested leads engaged, completing the workflow and (hopefully) moving on to the sales team. For instance, if a person hadn’t opened an email in a specific amount…

    Dan Moyle/ Relevancein EMail Content- 13 readers -
  • Automated Email Marketing and its Effectiveness

    … You may have noticed that we have a drip program on inbound marketing that you can sign up on our site (look for the green slide in form). The results of that automated email marketing campaign are incredible – over 3,000 subscribers have signed up with very, very few unsubscribes. And we never even converted the emails to a beautiful HTML email…

    Douglas Karr/ Marketing Technology Blogin EMail- 18 readers -
  • Using Drip Campaigns to Boost Conversions From Content

    … marketing campaign, one the best ways to go about it is through a drip campaign. A drip campaign, which uses an automated series of follow-up emails to entice potential leads, can help you improve (and better quantify) the results your content campaign has on customer conversions. Point One: A Trackable Lead Pool The fuel for your drip campaign…

    Larry Alton/ Relevancein Content- 11 readers -
  • 4 Elements to Drive Lead Generation with Marketing Automation

    …% increase in sales opportunities. Email Drip Campaigns – email is 3x more likely to prompt a purchase than social media. Landing Pages – using automation in conjunction with landing pages may result in conversion rates as high as 50%. Personalization and A/B Testing – personalized emails generate 6x the revenue when compared to non-personalized emails. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 17 readers -
  • SumoMe: Lead Generation for Your Site… with Great Support

    … break down the SumoMe products. Smart Bar, List Builder and Scroll Boxmake eNewsletter signup captures simple and not obvious. SumoMe already offers customer testimonials about showing actual revenue lead traction. Leads help build your email drip campaigns by offering incentives. Content Analytics and Heat Maps provide where and how visitors…

    Marketing Technology Blog- 17 readers -
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