Drip Email Marketing

    • Brand Newsroom 143: Is drip email marketing a good thing or a bad thing

      Sarah has had enough. Having been bombarded by drip email campaigns for years, she lets fly at this increasingly popular — but often very annoying —marketing strategy. But, does it work? And, if you’re going to use it, how do you get it right? While Sarah might hate the tactic, companies that excel at drip marketing generate 80 per cent more sales at 33 per cent lower costs.

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