• Bridging the Traditional-Digital Advertising Divide

    … for ecommerce, its effectiveness should be integrated with TV awareness, not separated. For drive-to-retail, this can be a bit trickier, but development and adoption of beacon technology is bridging that gap as well. And since digital campaigns target users as they are in-market, you don’t need to blast out a message repeatedly to target consumers who…

    Marketing Technology Blog- 22 readers -
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