Droga5

Droga5 is a Manhattan-based advertising agency founded in 2006. It has been named Agency of the Year three times and one of Advertising Age's top 10 agencies for the past four years. In 2013 it was one of Fast Company's Most Innovative Companies and, according to Crain's New York Business, one of the 50 fastest growing businesses in New York City. In July 2013 Droga5 announced a significant minority investment by William Morris Endeavor.
Posts about Droga5
  • Report: 30-Second Video Ads Foster Deeper Audience Connection

    … messages. The report, developed in partnership with food and beverage maker Mondelez International and ad agency Droga5, tested three ads for a cereal brand. One ad was more than two minutes, one was 30 seconds and the other was 15 seconds long. Each focused on the same story and each featured the same relative amount of explicit brand…

    AllFacebook- 13 readers -
  • Look out ‘Serial': Agencies take a crack at podcasts

    … everyone from Ted Royers of Droga5 to Dan Wieden of Wieden+Kennedy. “The beauty of it is that advertising people are mostly pretty social, so it flows very well.” Each episode is downloaded about 1,200 times on average, according to Balser, with the top five episodes closer to 10,000 each. Balser has recorded more than 190 episodes so far…

    Tanya Dua/ Digiday- 13 readers -
  • Hey, Advertisers! Don’t have $4 Million? Crash the Super Bowl Party!

    … broadcast. Winning online: Newcastle and the power of YouTube Brands that don’t advertise on the Super Bowl know that this is the best time to buy on YouTube. Droga5 is writing the playbook on this. Last year, the agency transformed Newcastle Ale’s “If We Made It” ads—which did not run during the Super Bowl—into a full-fledged, web-based, viral campaign…

    Adknowledge Blogin Twitter YouTube- 13 readers -
  • Grey CEO Michael Houston: Good leaders should talk less

    …. The hardest thing for me is, I believe that one of my No. 1 job is to bring out the best in other people and help them realize that that I’m a coach, a conductor or quarterback or whatever you want to call it. Getting people to rise to the occasion and understanding how to do that and in a way that’s complementary. It’s hard because a lot of the time…

    Shareen Pathak/ Digiday- 11 readers -
  • Droga5 CEO Sarah Thompson: ‘Believe in your own bullshit’

    … This is “View from the Top,” the latest in a Digiday series featuring creative leaders talking about their career paths and leadership perspectives. Read previous interviews here. Sarah Thompson is CEO at arguably one of the hottest indie agencies around: Droga5. In a 15-year career that has taken her through Goodby, Mullen and BBH, she has…

    Shareen Pathak/ Digiday- 9 readers -
  • Jeff Goodby: ‘You have to learn to give people rejection’

    … in the Boston area, the Peabody Times and the Boston Herald American. That was so different. My bosses ran tight deadlines. Their standards were really high. I learned how to be sympathetic to people, looking at their lives through their eyes. Trying to understand why things weren’t working and helping them. Then when I got into advertising, I worked for JWT…

    Shareen Pathak/ Digiday- 7 readers -
  • The soundtracks of agency creative departments

    … writing. I use it as a metronome.” Droga5 New York Playlist vibe: Cheeky, winky and fun The creative department in this indie shop believes more is more, with a collection of songs played in the department that run the gamut, from Disney to Lil Jon to Broadway showtunes. Turn down for what? Nothing! Natalie Sims, design director, Sub Rosa…

    Shareen Pathak/ Digiday- 8 readers -
  • Chobani takes aim at ‘breakfast fatigue’

    … Breakfast is no longer the most important meal of the day, and most people settle for a quick (carb-heavy) muffin or bagel and a quick cup of coffee. Chobani is going all out to change that. With its new multi-faceted campaign #stopsadbreakfast, launched to promote Chobani Oats, the Greek yogurt brand is getting in on the oatmeal game with a new…

    Tanya Dua/ Digidayin Facebook Twitter YouTube- 9 readers -
  • Brandwatch Revamps Social Media Command Center Brandwatch Vizia

    …, Whirlpool and Droga5. New Brandwatch Vizia features include: New drag-and-drop functionality that allows users to create custom data visualizations and translate their social media interactions into actionable, real-time social intelligence. A scene preview feature, which enables users to build a scene and see what it would look like if it were deployed…

    David Cohen/ AllFacebookin Social- 18 readers -
  • What to wear: The perfect outfit for 10 agency roles

    … The look: Dressed for comfort, built to last “This outfit is great if I’m pulling a late night at the agency because the pants double as pajamas,” said Devon Hong, art director at Droga5. “This top is really comfortable mostly because it doesn’t fit perfectly. The jacket looks like a motorcycle jacket, but it’s made out of jean material, which says, ‘Hey…

    Shareen Pathak/ Digiday- 5 readers -
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