Droga5

Droga5 is a Manhattan-based advertising agency founded in 2006. It has been named Agency of the Year three times and one of Advertising Age's top 10 agencies for the past four years. In 2013 it was one of Fast Company's Most Innovative Companies and, according to Crain's New York Business, one of the 50 fastest growing businesses in New York City. In July 2013 Droga5 announced a significant minority investment by William Morris Endeavor.
Posts about Droga5
  • Report: 30-Second Video Ads Foster Deeper Audience Connection

    … messages. The report, developed in partnership with food and beverage maker Mondelez International and ad agency Droga5, tested three ads for a cereal brand. One ad was more than two minutes, one was 30 seconds and the other was 15 seconds long. Each focused on the same story and each featured the same relative amount of explicit brand…

    AllFacebook- 14 readers -
  • Look out ‘Serial': Agencies take a crack at podcasts

    … everyone from Ted Royers of Droga5 to Dan Wieden of Wieden+Kennedy. “The beauty of it is that advertising people are mostly pretty social, so it flows very well.” Each episode is downloaded about 1,200 times on average, according to Balser, with the top five episodes closer to 10,000 each. Balser has recorded more than 190 episodes so far…

    Tanya Dua/ Digiday- 14 readers -
  • Hey, Advertisers! Don’t have $4 Million? Crash the Super Bowl Party!

    … broadcast. Winning online: Newcastle and the power of YouTube Brands that don’t advertise on the Super Bowl know that this is the best time to buy on YouTube. Droga5 is writing the playbook on this. Last year, the agency transformed Newcastle Ale’s “If We Made It” ads—which did not run during the Super Bowl—into a full-fledged, web-based, viral campaign…

    Adknowledge Blogin Twitter YouTube- 15 readers -
  • Grey CEO Michael Houston: Good leaders should talk less

    … of Droga5 said the old boardroom traits of pounding your hand have become unnecessary. Yes. I completely agree. It’s just that … people who subscribe to this notion of quiet leadership need to be careful. … People need to be careful not to mistake that for weakness and indecisiveness because it’s absolutely not that. What’s the hardest part of being…

    Shareen Pathak/ Digiday- 22 readers -
  • Droga5 CEO Sarah Thompson: ‘Believe in your own bullshit’

    … This is “View from the Top,” the latest in a Digiday series featuring creative leaders talking about their career paths and leadership perspectives. Read previous interviews here. Sarah Thompson is CEO at arguably one of the hottest indie agencies around: Droga5. In a 15-year career that has taken her through Goodby, Mullen and BBH, she has…

    Shareen Pathak/ Digiday- 10 readers -
  • Jeff Goodby: ‘You have to learn to give people rejection’

    … in San Francisco. It was a good place for me to work at the time. There were a lot of assignments and not a lot of writers. I still tell kids today that are holding out to work for Wieden & Kennedy and The Martin Agency that sometimes, the big office of a big agency can be a good place to get actual good work. If you go to Droga5 that won’t…

    Shareen Pathak/ Digiday- 8 readers -
  • The soundtracks of agency creative departments

    …, Spector, a Justin Timberlake fan who likes himself some Taylor Swift once in a while, is manning the decks. As Emily Cavalier, vp, marketing communications at Havas Media N.A. puts it, that does sometimes lead to the agency getting stuck in a music loop. That is fixed with “someone saying they can’t hear ‘X’ song one more time,” said Cavalier. “I’m…

    Shareen Pathak/ Digiday- 9 readers -
  • Chobani takes aim at ‘breakfast fatigue’

    … breakfast medley that combines whole grain steel-cut oats with the brand’s signature fruit and yogurt flavors. “People have breakfast fatigue, there hasn’t been any breakfast innovation in so long,” Peter McGuiness, Chobani’s CMO, told Digiday.”We’re the antidote to sad breakfasts.” The campaign, launched in partnership with agency Droga5…

    Tanya Dua/ Digidayin Facebook Twitter YouTube- 12 readers -
  • Brandwatch Revamps Social Media Command Center Brandwatch Vizia

    …, Whirlpool and Droga5. New Brandwatch Vizia features include: New drag-and-drop functionality that allows users to create custom data visualizations and translate their social media interactions into actionable, real-time social intelligence. A scene preview feature, which enables users to build a scene and see what it would look like if it were deployed…

    David Cohen/ AllFacebookin Social- 21 readers -
  • What to wear: The perfect outfit for 10 agency roles

    …, I’m kinda sort a badass.’” The title: The creative The look: Always prepared “When you are a creative, you need to look sharp and well put together for those countless agency meetings,” said JWT creative Keshni Sharma, turning her nose up at the lazy-creative uniform of gym shorts and sneakers. “Just make sure you rock the look because you…

    Shareen Pathak/ Digiday- 7 readers -
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