Droga5

Droga5 is a Manhattan-based advertising agency founded in 2006. It has been named Agency of the Year three times and one of Advertising Age's top 10 agencies for the past four years. In 2013 it was one of Fast Company's Most Innovative Companies and, according to Crain's New York Business, one of the 50 fastest growing businesses in New York City. In July 2013 Droga5 announced a significant minority investment by William Morris Endeavor.
Posts about Droga5
  • Report: 30-Second Video Ads Foster Deeper Audience Connection

    … Video ad performance is increasing rapidly, and more advertisers are starting to realize the power of visual media. While many advertisers know video is almost always better than display ads when it comes to brand recall, there’s still a lot that can be optimized. A report from Think With Google examines the impact of video length on marketing…

    AllFacebook- 14 readers -
  • Look out ‘Serial': Agencies take a crack at podcasts

    … everyone from Ted Royers of Droga5 to Dan Wieden of Wieden+Kennedy. “The beauty of it is that advertising people are mostly pretty social, so it flows very well.” Each episode is downloaded about 1,200 times on average, according to Balser, with the top five episodes closer to 10,000 each. Balser has recorded more than 190 episodes so far…

    Tanya Dua/ Digiday- 14 readers -
  • Hey, Advertisers! Don’t have $4 Million? Crash the Super Bowl Party!

    … broadcast. Winning online: Newcastle and the power of YouTube Brands that don’t advertise on the Super Bowl know that this is the best time to buy on YouTube. Droga5 is writing the playbook on this. Last year, the agency transformed Newcastle Ale’s “If We Made It” ads—which did not run during the Super Bowl—into a full-fledged, web-based, viral campaign…

    Adknowledge Blogin Twitter YouTube- 15 readers -
  • Grey CEO Michael Houston: Good leaders should talk less

    … of Droga5 said the old boardroom traits of pounding your hand have become unnecessary. Yes. I completely agree. It’s just that … people who subscribe to this notion of quiet leadership need to be careful. … People need to be careful not to mistake that for weakness and indecisiveness because it’s absolutely not that. What’s the hardest part of being…

    Shareen Pathak/ Digiday- 17 readers -
  • Droga5 CEO Sarah Thompson: ‘Believe in your own bullshit’

    … This is “View from the Top,” the latest in a Digiday series featuring creative leaders talking about their career paths and leadership perspectives. Read previous interviews here. Sarah Thompson is CEO at arguably one of the hottest indie agencies around: Droga5. In a 15-year career that has taken her through Goodby, Mullen and BBH, she has…

    Shareen Pathak/ Digiday- 9 readers -
  • Jeff Goodby: ‘You have to learn to give people rejection’

    … in San Francisco. It was a good place for me to work at the time. There were a lot of assignments and not a lot of writers. I still tell kids today that are holding out to work for Wieden & Kennedy and The Martin Agency that sometimes, the big office of a big agency can be a good place to get actual good work. If you go to Droga5 that won’t…

    Shareen Pathak/ Digiday- 8 readers -
  • The soundtracks of agency creative departments

    … writing. I use it as a metronome.” Droga5 New York Playlist vibe: Cheeky, winky and fun The creative department in this indie shop believes more is more, with a collection of songs played in the department that run the gamut, from Disney to Lil Jon to Broadway showtunes. Turn down for what? Nothing! Natalie Sims, design director, Sub Rosa…

    Shareen Pathak/ Digiday- 8 readers -
  • Chobani takes aim at ‘breakfast fatigue’

    … breakfast medley that combines whole grain steel-cut oats with the brand’s signature fruit and yogurt flavors. “People have breakfast fatigue, there hasn’t been any breakfast innovation in so long,” Peter McGuiness, Chobani’s CMO, told Digiday.”We’re the antidote to sad breakfasts.” The campaign, launched in partnership with agency Droga5…

    Tanya Dua/ Digidayin Facebook Twitter YouTube- 11 readers -
  • Brandwatch Revamps Social Media Command Center Brandwatch Vizia

    …, Whirlpool and Droga5. New Brandwatch Vizia features include: New drag-and-drop functionality that allows users to create custom data visualizations and translate their social media interactions into actionable, real-time social intelligence. A scene preview feature, which enables users to build a scene and see what it would look like if it were deployed…

    David Cohen/ AllFacebookin Social- 18 readers -
  • What to wear: The perfect outfit for 10 agency roles

    … The look: Dressed for comfort, built to last “This outfit is great if I’m pulling a late night at the agency because the pants double as pajamas,” said Devon Hong, art director at Droga5. “This top is really comfortable mostly because it doesn’t fit perfectly. The jacket looks like a motorcycle jacket, but it’s made out of jean material, which says, ‘Hey…

    Shareen Pathak/ Digiday- 5 readers -
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