Droga5

Droga5 is a Manhattan-based advertising agency founded in 2006. It has been named Agency of the Year three times and one of Advertising Age's top 10 agencies for the past four years. In 2013 it was one of Fast Company's Most Innovative Companies and, according to Crain's New York Business, one of the 50 fastest growing businesses in New York City. In July 2013 Droga5 announced a significant minority investment by William Morris Endeavor.
Posts about Droga5
  • Report: 30-Second Video Ads Foster Deeper Audience Connection

    … messages. The report, developed in partnership with food and beverage maker Mondelez International and ad agency Droga5, tested three ads for a cereal brand. One ad was more than two minutes, one was 30 seconds and the other was 15 seconds long. Each focused on the same story and each featured the same relative amount of explicit brand…

    AllFacebook- 12 readers -
  • Look out ‘Serial': Agencies take a crack at podcasts

    … trends that are shaping technology and business,” Clark said. “We will focus on both trends and people with a smart and tongue-in-cheek tone.” Homepage image courtesy of Shutterstock The post Look out ‘Serial': Agencies take a crack at podcasts appeared first on Digiday. …

    Tanya Dua/ Digiday- 12 readers -
  • Grey CEO Michael Houston: Good leaders should talk less

    … of Droga5 said the old boardroom traits of pounding your hand have become unnecessary. Yes. I completely agree. It’s just that … people who subscribe to this notion of quiet leadership need to be careful. … People need to be careful not to mistake that for weakness and indecisiveness because it’s absolutely not that. What’s the hardest part of being…

    Shareen Pathak/ Digiday- 9 readers -
  • Droga5 CEO Sarah Thompson: ‘Believe in your own bullshit’

    … treated everyone the same. And your first job after school? Was in San Francisco after college. It was the mid-90s and I couldn’t get a job because my typing skills were subpar. But I got a job at Pacific Gas and Electric in the maintainence department. I was the head of building maintainence, and I had to check 25 floors. So before they cleaned…

    Shareen Pathak/ Digiday- 9 readers -
  • Jeff Goodby: ‘You have to learn to give people rejection’

    … in San Francisco. It was a good place for me to work at the time. There were a lot of assignments and not a lot of writers. I still tell kids today that are holding out to work for Wieden & Kennedy and The Martin Agency that sometimes, the big office of a big agency can be a good place to get actual good work. If you go to Droga5 that won’t…

    Shareen Pathak/ Digiday- 7 readers -
  • The soundtracks of agency creative departments

    … writing. I use it as a metronome.” Droga5 New York Playlist vibe: Cheeky, winky and fun The creative department in this indie shop believes more is more, with a collection of songs played in the department that run the gamut, from Disney to Lil Jon to Broadway showtunes. Turn down for what? Nothing! Natalie Sims, design director, Sub Rosa…

    Shareen Pathak/ Digiday- 7 readers -
  • Chobani takes aim at ‘breakfast fatigue’

    … engagement for the company as well as the consumers,” said McGuiness. “It gives us credibility. We’re developing content because we are really passionate about and believe in our product.” Despite the occasional misstep, Chobani’s digital marketing strategy has been strong lately. Just last week, Chobani partnered with transportation network…

    Tanya Dua/ Digidayin Facebook Twitter YouTube- 9 readers -
  • Brandwatch Revamps Social Media Command Center Brandwatch Vizia

    …, Whirlpool and Droga5. New Brandwatch Vizia features include: New drag-and-drop functionality that allows users to create custom data visualizations and translate their social media interactions into actionable, real-time social intelligence. A scene preview feature, which enables users to build a scene and see what it would look like if it were deployed…

    David Cohen/ AllFacebookin Social- 17 readers -
  • What to wear: The perfect outfit for 10 agency roles

    …, I’m kinda sort a badass.’” The title: The creative The look: Always prepared “When you are a creative, you need to look sharp and well put together for those countless agency meetings,” said JWT creative Keshni Sharma, turning her nose up at the lazy-creative uniform of gym shorts and sneakers. “Just make sure you rock the look because you…

    Shareen Pathak/ Digiday- 5 readers -
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