Drop Science

  • The Best Branded Content of August

    … A lot of people would probably tell you a 30-second TV spot and a branded Vine are on totally opposite ends of the marketing spectrum. Those people probably don’t work in Hewlett-Packard’s marketing department. In August, HP began promoting the Pavilion laptop by launching the first TV spot made up entirely of Vines the company had been posting…

    Joe Lazauskas/ The Content Strategistin Content- 8 readers -