• How retailers can use geospatial data to predict consumer behavior

    … By Jay Wardle – president, Dstillery It’s 5 p.m. on a Saturday. A shopper enters a Nike store in Philadelphia. At 5:35 p.m., she leaves carrying a new pair of running shoes. All along, her smartphone had been beaming her location data to a performance-data specialist, which then relayed the information to Nike’s marketing team. But what did Nike…

    Digiday- 13 readers -
  • Who are my customers? What the machine can learn on its own

    … By Melinda Han Williams, VP of data science and analytics, Dstillery In digital marketing, every brand wants to identify the best new customers at the right time on the right screen. But it’s not enough to identify a good versus a bad prospect, nor is it even enough to just understand the characteristics of a good prospect. To truly design…

    Digiday- 16 readers -
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