Duncan Mccall

  • PlaceIQ Looking to Build a Role for Location Tech Into TV, OOH and Even Direct Mail

    … As brands look for insight into what ads succeed in driving consumers to their brick-and-mortar locations, they’re turning to companies like PlaceIQ. By tapping into consumer’s mobile phone location and movement data — anonymously and with the user opted-in — the NYC-based startup can track what impact a targeted ad had (i.e., whether, over…

    Street Fightin Mobile- 12 readers -
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