Duncan Mccall

  • PlaceIQ Looking to Build a Role for Location Tech Into TV, OOH and Even Direct Mail

    As brands look for insight into what ads succeed in driving consumers to their brick-and-mortar locations, they’re turning to companies like PlaceIQ. By tapping into consumer’s mobile phone location and movement data — anonymously and with the user opted-in — the NYC-based startup can track what impact a targeted ad had (i.e.

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  • Mobile Data Firm PlaceIQ Raises $25 MillionMobile Data Firm PlaceIQ Raises $25 Million
    PlaceIQ, which helps brands track how well their ads work using location data compiled from consumers’ mobile devices, has raised $25 million to help fund its operations and expand internationally