Duncan Watts

Duncan James Watts (born 1971) is a principal researcher at Microsoft Research, New York City known for his work on small-world networks.
Posts about Duncan Watts
  • What I Learned About Content Marketing in 2014

    … is into, and identify overlaps between them. Using a tool called Affinio, he was able to analyze what other personalities, brands, and news publication accounts his target audience on Twitter was following. In this case, he wanted to create social ads for advanced function calculators and discovered that his target audience were also big Xbox players…

    Jonathan Allen/ State of Digitalin Social Content- 28 readers -
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