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Social and programmatic are quickly becoming one buy thanks in large part to the expansion of programmatic solutions giving way to brands that have overcome a siloed buying process. According to an eMarketer study, more than two-thirds of all digital display advertising will be purchased programmatically this year.
… out in the Superdome in New Orlearns, halting Super Bowl XLVII for an agonizing 34 minutes, Oreo and its agency, 360i, were ready. “Power out? No problem,” their tweet read, accompanied by a hero image that pointed out, “You can still dunk in the dark.” Power out? No problem. pic.twitter.com/dnQ7pOgC — Oreo Cookie (@Oreo) February 4, 2013…
… actually pretty fun. But two years after “Dunk in the Dark,” Oreo’s big legacy is the fact that brands’ agencies are now in the habit of setting up “war rooms” where hungry social media managers stand by to respond to big events like the Oscars and the Super Bowl, where hyper-pressured social media soldiers produce riveting stuff like this: (Check out…